{"id":18642,"date":"2018-12-04T11:29:03","date_gmt":"2018-12-04T10:29:03","guid":{"rendered":"https:\/\/trilogi.com\/blog\/oportunitat-per-a-les-plataformes-online-en-el-sector-del-luxe-a-la-xina\/"},"modified":"2018-12-04T11:29:03","modified_gmt":"2018-12-04T10:29:03","slug":"oportunitat-per-a-les-plataformes-online-en-el-sector-del-luxe-a-la-xina","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/oportunitat-per-a-les-plataformes-online-en-el-sector-del-luxe-a-la-xina\/","title":{"rendered":"Oportunitat per a les plataformes online en el sector del luxe a la Xina"},"content":{"rendered":"<p>La venda per internet es posiciona com un nou canal per a la venda d\u2019articles de luxe, sobretot en moda, cosm\u00e8tica i bellesa, i ofereix als fabricants d\u2019aquests sectors una <strong>gran oportunitat per vendre els seus productes a trav\u00e9s de plataformes eCommerce<\/strong> i ampliar aix\u00ed els seus clients potencials.<\/p>\n<p>D\u2019aquesta manera, el 32% de la despesa en luxe de tot el m\u00f3n la fan clients xinesos (gaireb\u00e9 un ter\u00e7), i un 40% de la despesa total en luxe de les dones xineses es destina a bosses, amb un clar auge dels productes de cosm\u00e8tica i cura personal.<strong> S\u2019espera que el 2020 la base de consumidors de luxe a la Xina passi de 80 a 180 milions de consumidors.<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-13492 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1_pexels-photo-264471-300x225.jpeg\" alt=\"\" width=\"776\" height=\"582\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1_pexels-photo-264471-300x225.jpeg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1_pexels-photo-264471-768x576.jpeg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1_pexels-photo-264471-530x398.jpeg 530w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1_pexels-photo-264471.jpeg 1000w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<h2><strong>Com es mou el sector del luxe a la Xina?<\/strong><\/h2>\n<p>A principis del 2000, el mercat del luxe ja havia esclatat a la Xina impulsat per la despesa dels funcionaris i dels membres corruptes del partit, que hi contribu\u00efen amb el 25% de la despesa total.<\/p>\n<p>A principis del 2012, el pa\u00eds viu una desacceleraci\u00f3 econ\u00f2mica per diversos factors:<\/p>\n<ul>\n<li>L\u2019arribada al poder de Xi Jinping i l\u2019aplicaci\u00f3 de dures mesures anticorrupci\u00f3 al partit.<\/li>\n<li>Un \u00edndex elevat de falsificacions de qualitat.<\/li>\n<li>Aranzels d\u2019importaci\u00f3 elevats.<\/li>\n<\/ul>\n<p>Tot aix\u00f2 fa que nom\u00e9s el 8% dels xinesos compri productes de luxe a la Xina i comporta tamb\u00e9 la creaci\u00f3 del mercat<strong> Daigou (\u4ee3\u8d2d)<\/strong>.<\/p>\n<p>El mercat Daigou \u00e9s un model de negoci en qu\u00e8 una persona que resideix o viatja a l\u2019estranger hi compra productes i els importa directament a la Xina, ja que els preus dels articles de luxe poden ser m\u00e9s alts a la Xina que a l\u2019estranger.<\/p>\n<h2><strong> <\/strong><strong>Per qu\u00e8 apareix i com funciona el mercat Daigou?<\/strong><\/h2>\n<p>El mercat Daigou neix de la necessitat global dels xinesos de comprar productes de luxe. De fet, aquesta necessitat es remunta al 2008, arran d\u2019un esc\u00e0ndol relacionat amb una empresa xinesa fabricant de llet en pols per a nadons que va fer emmalaltir centenars de milers de nadons i nens petits, alguns dels quals fins i tot van morir per ingerir llet en pols contaminada amb subst\u00e0ncies qu\u00edmiques t\u00f2xiques. Aquest fet va provocar que el consumidor xin\u00e8s compr\u00e9s la llet en pols en altres pa\u00efsos.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-13493 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2_pexels-photo-1005638-300x400.jpeg\" alt=\"\" width=\"579\" height=\"772\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2_pexels-photo-1005638-300x400.jpeg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2_pexels-photo-1005638-530x706.jpeg 530w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2_pexels-photo-1005638.jpeg 563w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>Qu\u00e8 va passar amb els productes de luxe? Igual que amb la llet en pols, el consumidor va confiar m\u00e9s en el producte original de marques de luxe estrangeres que en el producte local, a causa de l\u2019elevat \u00edndex de falsificacions de qualitat que es feien al pa\u00eds.<\/p>\n<p>Aquests Daigou, que en molts casos s\u00f3n estudiants internacionals i per tant l\u2019idioma no \u00e9s cap problema per a ells, actuen en una zona grisa legal i depenen \u00fanicament de transaccions privades. Cal destacar que els Daigou utilitzen plataformes de xarxes socials com Weibo i WeChat per vendre articles de luxe, i obtenen comissions netes per cada compra i redueixen les despeses d\u2019importaci\u00f3 i els tr\u00e0mits duaners.<\/p>\n<p>Davant de tot aix\u00f2, el govern ha comen\u00e7at a prendre mesures per impulsar i augmentar la despesa interna a la Xina, perqu\u00e8 els diners es quedin al pa\u00eds i per estimular que les marques generin ingressos a la Xina.<\/p>\n<p>En definitiva, el negoci de la compra de luxe s\u2019enfronta a controls m\u00e9s estrictes per part dels reguladors, cosa que genera incertesa en la ind\u00fastria global del luxe.<\/p>\n<p>Una data important en la hist\u00f2ria del consum d\u2019articles de luxe a la Xina va ser el passat 28 de setembre de 2018, coneguda com a <a href=\"http:\/\/retailinasia.com\/in-telligence\/chinas-300-billion-daigou-business-whats-next-after-the-government-crackdown\/?utm_medium=email&amp;utm_campaign=181107%20Newsletter&amp;utm_content=181107%20Newsletter+CID_b37ff6144dd3a81f4a98aec7d2eb59e4&amp;utm_source=Newsletter&amp;utm_term=Chinas%20300-billion%20Daigou%20business%20Whats%20next%20after%20the%20government%20crackdown#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=chinas-300-billion-daigou-business-whats-next-after-the-government-crackdown\">Repressi\u00f3 928<\/a>, que va tenir lloc a l\u2019Aeroport Internacional de Pudong, a Xangai. Tots els passatgers que tornaven de Se\u00fcl, un dels llocs m\u00e9s habituals on els Daigou poden obtenir articles de marques globals amb descomptes importants, van ser aturats a les duanes xineses per inspeccionar-los l\u2019equipatge; molts van haver de pagar multes importants i van ser declarats culpables d\u2019importacions il\u00b7legals.<\/p>\n<h2><strong>Qu\u00e8 passa avui amb les marques de luxe que venen a la Xina?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-13494 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport-300x200.jpg\" alt=\"\" width=\"797\" height=\"531\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport-1100x734.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport-263x175.jpg 263w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3_fashion-woman-cute-airport.jpg 1124w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p>Amb tots aquests canvis normatius i l\u2019harmonitzaci\u00f3 dels preus en el sector del luxe a la Xina, <strong>les plataformes eCommerce estan creixent<\/strong> per omplir aquest buit. De fet, marques importants com Herm\u00e8s, Gucci i Louis Vuitton <a href=\"http:\/\/blog.tlgcommerce.com.hk\/why-brands-are-leaving-tmall\/\">estan sortint de marketplaces transfronterers com TMall<\/a> per crear la seva pr\u00f2pia botiga online i vendre els seus articles a la Xina, sense oblidar altres estrat\u00e8gies com WeChat.<\/p>\n<p>Amb totes les paperetes per convertir-se aviat en el primer pa\u00eds per nombre de compres online, la Xina \u00e9s sens dubte un pa\u00eds ple d\u2019oportunitats, tot i que cal un <strong>bon estudi de mercat, definir adequadament l\u2019estrat\u00e8gia a seguir a la Xina i, sobretot, molta paci\u00e8ncia<\/strong>.<\/p>\n<p>Si volem vendre online a la Xina, hem de tenir en compte una s\u00e8rie d\u2019aspectes, ja siguin culturals, legals o fiscals, i tamb\u00e9 hem de tenir clara l\u2019operativa del canal eCommerce en aquest pa\u00eds.<\/p>\n<p>Si t\u2019interessa vendre al mercat asi\u00e0tic, no dubtis a <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">contactar amb nosaltres<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La venda per internet es posiciona com un nou canal per a la venda d\u2019articles de luxe, sobretot en moda, cosm\u00e8tica i bellesa, i ofereix als fabricants d\u2019aquests sectors una gran oportunitat per vendre els seus productes a trav\u00e9s de plataformes eCommerce i ampliar aix\u00ed els seus clients potencials. D\u2019aquesta manera, el 32% de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13494,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1741],"tags":[977,1575,1685,937,1687,1009,1683,1037],"class_list":["post-18642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-internacional","tag-botiga-online","tag-cosmetica-i-bellesa","tag-daigou","tag-ecommerce","tag-marketplaces","tag-moda","tag-sector-del-luxe","tag-xina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oportunitat per a les plataformes online en el sector del luxe a la Xina | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La venda per internet es posiciona com un nou canal per a la venda d\u2019articles de luxe, una gran 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