{"id":18625,"date":"2019-12-18T16:44:14","date_gmt":"2019-12-18T15:44:14","guid":{"rendered":"https:\/\/trilogi.com\/blog\/claus-per-a-la-personalitzacio-en-ecommerce\/"},"modified":"2019-12-18T16:44:14","modified_gmt":"2019-12-18T15:44:14","slug":"claus-per-a-la-personalitzacio-en-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/claus-per-a-la-personalitzacio-en-ecommerce\/","title":{"rendered":"Claus per a la personalitzaci\u00f3 en eCommerce"},"content":{"rendered":"<h2>Personalitzaci\u00f3 en eCommerce: la palanca per millorar la conversi\u00f3 i l\u2019experi\u00e8ncia d\u2019usuari<\/h2>\n<p>La personalitzaci\u00f3 en qualsevol eCommerce s\u2019ha tornat clau per optimitzar la conversi\u00f3 a curt i a llarg termini. Gr\u00e0cies a la personalitzaci\u00f3, l\u2019usuari, el nostre possible comprador, percep una experi\u00e8ncia m\u00e9s personalitzada, m\u00e9s af\u00ed als seus gustos i, per tant, amb m\u00e9s possibilitats d\u2019\u00e8xit de cara a la venda.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13969\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335-300x200.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/man-using-stylus-pen-for-touching-the-digital-tablet-screen-6335-530x353.jpg 530w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Per qu\u00e8 \u00e9s important personalitzar el meu eCommerce?<\/h2>\n<p>Un objectiu imprescindible per a qualsevol eCommerce manager \u00e9s garantir una experi\u00e8ncia de client excel\u00b7lent de principi a fi durant la seva estada a la botiga online, que provoqui recurr\u00e8ncia en les compres, recomanacions a familiars i amics&#8230; i, sobretot, que mantingui una r\u00e0tio de conversi\u00f3 \u00f2ptima.<\/p>\n<p>Per aconseguir-ho, les eines de personalitzaci\u00f3 generen experi\u00e8ncies \u00faniques per a cada client en funci\u00f3 de les dades que obtinguem de l\u2019usuari. Les \u00faltimes compres, els gustos dels clients, els \u00faltims productes o serveis visitats, la geolocalitzaci\u00f3&#8230; tots aquests factors poden facilitar una experi\u00e8ncia d\u2019usuari personalitzada i, en conseq\u00fc\u00e8ncia, millor.<\/p>\n<h2>Com puc personalitzar el meu eCommerce?<\/h2>\n<p>Actualment hi ha al mercat diferents eines que ens faciliten la personalitzaci\u00f3. Solucions globals que permeten treballar diferents aspectes clau de l\u2019eCommerce, amb diferents recursos accionables que afecten diverses etapes i\/o processos de la venda, o b\u00e9<a href=\"https:\/\/www.saas4marketing.com\/\"> eines espec\u00edfiques per a una \u00fanica soluci\u00f3.<\/a><\/p>\n<h3>Solucions globals 360<\/h3>\n<p>Algunes de les solucions amb qu\u00e8 hem tingut l\u2019oportunitat de treballar a TLG Commerce.<\/p>\n<ul>\n<li><strong>Dynamic Yield<\/strong> &#8211; Una sola plataforma per personalitzar tots els aspectes del recorregut de compra dels teus clients.<\/li>\n<li><strong>Sales Manago<\/strong> &#8211; AI Marketing Automation. CRM amb funcionalitats \u00faniques per a la personalitzaci\u00f3 i l\u2019automatitzaci\u00f3 de comunicacions tant \u00abdins\u00bb com \u00abfora\u00bb de la botiga online.<\/li>\n<li><strong>Brainsins<\/strong> &#8211; Personalitzaci\u00f3 360\u00ba per al comer\u00e7 electr\u00f2nic amb funcionalitats est\u00e0ndard i altament eficients. F\u00e0cil, intu\u00eftiu i \u00fatil per al teu eCommerce.<\/li>\n<\/ul>\n<h3>Solucions especialitzades<\/h3>\n<ul>\n<li><strong>Blueknow<\/strong> \u2013 Optimitzen experi\u00e8ncies digitals, essencialment en la recuperaci\u00f3 de carretons i en els recomanadors de les diferents seccions del web.<\/li>\n<li><a href=\"https:\/\/trilogi.com\/blog\/ca\/el-valor-de-tenir-un-cercador-intelligent-al-teu-ecommerce\/\"><strong>Doofinder<\/strong><\/a>: el cercador intel\u00b7ligent per excel\u00b7l\u00e8ncia. Permet personalitzar de manera diferencial cadascuna de les cerques per convertir m\u00e9s.<\/li>\n<li><strong>Octone<\/strong>: milers d\u2019opcions per personalitzar les comunicacions a trav\u00e9s d\u2019aquest fant\u00e0stic Visual Chat configurant els diferents triggers. Des de la captaci\u00f3 de leads fins a oferir codis de descompte o ajuda en processos m\u00e9s complexos que requereixen assessorament.<\/li>\n<li><strong>Target2Sell<\/strong> \u2013 The AI Platform for 1to1 commerce \/ Soluci\u00f3 modular que, com a avantatge competitiu, ofereix la personalitzaci\u00f3 de producte i contingut.<\/li>\n<\/ul>\n<h2>Com em puc diferenciar a trav\u00e9s de la personalitzaci\u00f3?<\/h2>\n<p>A m\u00e9s de les solucions estandarditzades, molts eCommerce aporten valor afegit en la personalitzaci\u00f3 del producte final a trav\u00e9s de la \u00abservititzaci\u00f3\u00bb.<\/p>\n<p>Aqu\u00ed tens alguns exemples:<\/p>\n<p><a href=\"https:\/\/www.point1920.com\/es\" target=\"_blank\" rel=\"noopener noreferrer\">POINT1920<\/a>, empresa de refer\u00e8ncia en mobiliari de luxe, va incorporar el personalitzador de mobles, que permet personalitzar de manera f\u00e0cil i din\u00e0mica cadascun dels elements del moble pel que fa a materials i colors:<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/OKsXgiSFfLk?start=19\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.carminashoemaker.com\/zapatos-personalizados\">CarminaShoeMaker<\/a>: producci\u00f3 artesanal i personalitzaci\u00f3 del cal\u00e7at, tot en un. El seu personalitzador permet seleccionar cadascuna de les parts de la sabata, des del tipus de pell i el color de l\u2019empenya fins al tipus de sola i de forma.<\/p>\n<figure id=\"attachment_13955\" aria-describedby=\"caption-attachment-13955\" style=\"width: 561px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13955\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16-300x192.png\" alt=\"\" width=\"561\" height=\"359\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16-300x192.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16-768x490.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16-1100x702.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16-530x338.png 530w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Captura-de-pantalla-2019-12-17-a-les-17.49.16.png 1488w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><figcaption id=\"caption-attachment-13955\" class=\"wp-caption-text\">Imatge del personalitzador de cal\u00e7at de Carmina<\/figcaption><\/figure>\n<p>Tots aquests serveis de valor afegit no nom\u00e9s permeten aportar un valor diferencial al client, sin\u00f3 que, a m\u00e9s, permeten analitzar i prendre decisions sobre les tend\u00e8ncies i els gustos dels compradors. Qui va dir que comprar en un eCommerce era impersonal?<\/p>\n<blockquote><p>Analitzar les dades que generen totes les solucions de personalitzaci\u00f3 pot ajudar a identificar noves oportunitats del negoci online, especialment relatives a producte, estoc o ordenaci\u00f3 del cat\u00e0leg<\/p><\/blockquote>\n<h2>La personalitzaci\u00f3 i el seu impacte en el SEO<\/h2>\n<p>Amb tant de dinamisme, es podria pensar que el SEO se\u2019n pot veure afectat, per\u00f2 avui dia es pot afirmar que no afecta en cap cas el posicionament de l\u2019eCommerce sempre que s\u2019apliquin les bones pr\u00e0ctiques recomanades pels mateixos cercadors. A m\u00e9s, l\u2019increment del temps per sessi\u00f3 i de la navegaci\u00f3 a trav\u00e9s de continguts i solucions de personalitzaci\u00f3 hi tindr\u00e0 un efecte positiu.<\/p>\n<h2>N\u2019estic conven\u00e7ut. Per on comen\u00e7o a personalitzar el meu eCommerce?<\/h2>\n<p>En eCommerce hi ha multitud d\u2019opcions que poden ajudar a personalitzar l\u2019eCommerce de manera individual. Per\u00f2 abans d\u2019entrar en el detall de les diferents opcions, hi ha algunes preguntes clau que haur\u00e0s de tenir en compte:<\/p>\n<ul>\n<li><a href=\"https:\/\/trilogi.com\/blog\/ca\/customer-journey-que-es-i-com-afecta-el-nostre-ecommerce\/\"><strong>Customer Journey<\/strong><\/a>: quins s\u00f3n els diferents punts de contacte entre el meu ecosistema digital i el client potencial?<\/li>\n<li><strong>Tipus de venda:<\/strong> es tracta d\u2019una venda impulsiva o m\u00e9s aviat reflexiva? L\u2019usuari necessita informaci\u00f3 addicional en el proc\u00e9s de decisi\u00f3?<\/li>\n<li><strong>Recurr\u00e8ncia<\/strong>: la gran oblidada de l\u2019eCommerce. Cada quant em comprar\u00e0 l\u2019usuari?<\/li>\n<li><strong>Target<\/strong>: molt important a l\u2019hora de personalitzar l\u2019eCommerce i tot el seu contingut. L\u2019edat, la zona geogr\u00e0fica o el sexe s\u2019han de valorar per aconseguir una personalitzaci\u00f3 total<\/li>\n<li><strong>Compet\u00e8ncia:<\/strong> la personalitzaci\u00f3 pot marcar un valor diferencial davant la compet\u00e8ncia?<\/li>\n<li><strong>Grau de maduresa de l\u2019eCommerce:<\/strong> en quin moment es troba el negoci i quins objectius vull perseguir.<\/li>\n<\/ul>\n<p>L\u2019elecci\u00f3 no \u00e9s senzilla, i els costos de cadascuna de les solucions varien substancialment. Amb una an\u00e0lisi adequada podr\u00e0s arribar al client correcte, en el moment correcte i amb el missatge adequat. Personalitza el teu eCommerce i triomfar\u00e0s!<\/p>\n<p>A TLG Commerce estarem encantats d\u2019ajudar-te i assessorar-te en el proc\u00e9s de decisi\u00f3 i implementaci\u00f3 d\u2019eines de personalitzaci\u00f3 per a cada negoci online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalitzaci\u00f3 en eCommerce: la palanca per millorar la conversi\u00f3 i l\u2019experi\u00e8ncia d\u2019usuari La personalitzaci\u00f3 en qualsevol eCommerce s\u2019ha tornat clau per optimitzar la conversi\u00f3 a curt i a llarg termini. Gr\u00e0cies a la personalitzaci\u00f3, l\u2019usuari, el nostre possible comprador, percep una experi\u00e8ncia m\u00e9s personalitzada, m\u00e9s af\u00ed als seus gustos i, per tant, amb m\u00e9s possibilitats [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13958,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claus per a la personalitzaci\u00f3 en eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La personalitzaci\u00f3 del teu negoci online \u00e9s clau per millorar l\u2019experi\u00e8ncia dels usuaris i augmentar les vendes. Saps com treure\u2019n profit?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/claus-per-a-la-personalitzacio-en-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claus per a la personalitzaci\u00f3 en eCommerce | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"La personalitzaci\u00f3 del teu negoci online \u00e9s clau per millorar l\u2019experi\u00e8ncia dels usuaris i augmentar les vendes. 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