{"id":18622,"date":"2023-04-19T17:31:32","date_gmt":"2023-04-19T15:31:32","guid":{"rendered":"https:\/\/trilogi.com\/blog\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\/"},"modified":"2026-10-23T18:24:59","modified_gmt":"2026-10-23T16:24:59","slug":"googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\/","title":{"rendered":"Google\u2019s Project Magi: what it is and how it will affect marketers and ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google\u2019s latest project, called \u201cMagi\u201d, will change the way we use the search engine. According to the <a href=\"https:\/\/www.nytimes.com\/2023\/04\/16\/technology\/google-search-engine-ai.html\">New York Times<\/a>, Google has more than 160 engineers working on Magi, which suggests it\u2019s a major, large-scale project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google Magi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In essence, Magi is a project that will turn Google\u2019s search engine into a more conversational one, similar to Alexa or Chat GPT. The idea is for users to interact with Google more naturally, as if they were talking to another person. It has also been announced that users will be able to make purchases directly on Google, which will significantly change the landscape for marketers and ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is great news for users, as it means the search process will become more intuitive and personalized. Instead of typing a specific query into the search box, users will simply be able to ask a question or make a request as they would in a real conversation. If you want to <a href=\"https:\/\/trilogi.com\/en\/create-professional-online-store-with-trilogi\/\">create an online store<\/a> and rank it so potential customers can find you, keep in mind that the way users search for your products or services is going to change. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The new AI-based search engine will change how products and services are promoted<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For marketers, this new feature will change the way products and services are promoted online. Instead of focusing on specific keywords, they\u2019ll have to adapt their approach to include more conversational questions and requests in their ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, as with any major technological change, there will be challenges and adjustments to make. However, the future of search engines clearly points toward AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although Google sources deny that Samsung\u2019s announcement of its intention to switch to Bing as the search engine on its phones influenced Google\u2019s decision to launch Magi, it will surely speed up the launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there will certainly be more competition in the search engine market, Google remains a dominant force in the space, and we\u2019re excited to see how it evolves with Project Magi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When will Google Magi be available?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Magi is an exciting project that will change the way we use Google\u2019s search engine. For now, Google wants a cautious launch, with a slow initial rollout in which only one million people will have access to the tool. Even so, it is expected to be available in the United States within a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Magi will allow users to interact in a more natural, personalized way, significantly changing the landscape for marketers and ads. We\u2019re excited to see how this project evolves and how it improves the search experience for Google users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s latest project, called \u201cMagi\u201d, will change the way we use the search engine. According to the New York Times, Google has more than 160 engineers working on Magi, which suggests it\u2019s a major, large-scale project. What is Google Magi? In essence, Magi is a project that will turn Google\u2019s search engine into a more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16302,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-18622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Project Magi: what it is and how it will affect marketers and ads | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google\u2019s latest project, \u201cMagi\u201d, will change the way we use the search engine. 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Find out how it will affect marketers and advertisers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T15:31:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:24:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/proyecto-magi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Google\u2019s Project Magi: what it is and how it will affect marketers and ads\",\"datePublished\":\"2023-04-19T15:31:32+00:00\",\"dateModified\":\"2026-10-23T16:24:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/\"},\"wordCount\":453,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/proyecto-magi.png\",\"articleSection\":[\"eTrends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/\",\"name\":\"Google\u2019s Project Magi: what it is and how it will affect marketers and ads | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/googles-project-magi-what-it-is-and-how-it-will-affect-marketers-and-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/proyecto-magi.png\",\"datePublished\":\"2023-04-19T15:31:32+00:00\",\"dateModified\":\"2026-10-23T16:24:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Google\u2019s latest project, \u201cMagi\u201d, will change the way we use the search engine. 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