{"id":18619,"date":"2020-04-03T14:32:56","date_gmt":"2020-04-03T12:32:56","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-raons-per-no-deixar-de-fer-anuncis-online-durant-la-crisi-del-coronavirus\/"},"modified":"2020-04-03T14:32:56","modified_gmt":"2020-04-03T12:32:56","slug":"5-raons-per-no-deixar-de-fer-anuncis-online-durant-la-crisi-del-coronavirus","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/5-raons-per-no-deixar-de-fer-anuncis-online-durant-la-crisi-del-coronavirus\/","title":{"rendered":"5 raons per no deixar de fer anuncis online durant la crisi del coronavirus"},"content":{"rendered":"

A Trilogi hem ajudat m\u00e9s de 500 empreses a fer cr\u00e9ixer el seu negoci al llarg dels 20 anys que fa que ens dediquem al sector eCommerce. Poc ens pod\u00edem imaginar que aquest 2020 la crisi de la COVID-19 sacsejaria d\u2019aquesta manera el panorama de les botigues online a escala mundial. Tot i que alguns sectors s\u2019han enlairat despr\u00e9s del confinament, tamb\u00e9 s\u00f3n molts els que es fan una pregunta: he de continuar invertint en anuncis online a Google Ads i en altres plataformes durant la crisi del coronavirus? La nostra resposta \u00e9s clara: s\u00ed.<\/strong><\/p>\n

En aquests moments dif\u00edcils, els teus clients esperen que estiguis a l\u2019altura. Fonts del mateix Google ja ens recorden algunes consideracions per gestionar les campanyes durant la crisi de la COVID-19<\/a>, per\u00f2 des de Trilogi et volem donar 5 raons de pes perqu\u00e8 vegis que aturar els teus anuncis no \u00e9s bona idea.<\/p>\n

Pren nota! Aqu\u00ed tens les 5 raons per les quals no has de deixar de fer anuncis online durant la crisi del coronavirus:<\/p>\n

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  1. \n

    La pres\u00e8ncia online de pagament i les teves accions de branding poden ser determinants per al teu futur. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Molts negocis f\u00edsics aconseguiran salvar-se si tamb\u00e9 tenen pres\u00e8ncia online i la potencien amb anuncis. Per als que fa anys que tenen pendent la digitalitzaci\u00f3 i encara no l\u2019han feta, aquest \u00e9s el seu moment. Els h\u00e0bits de consum en alguns sectors han for\u00e7at aquesta digitalitzaci\u00f3. Si aconsegueixes visibilitat ara, quan et recuperis de la crisi el canal online ser\u00e0 fort i ser\u00e0 una font d\u2019ingressos m\u00e9s per al teu negoci.<\/p>\n

    \"\"
    Una dona passeja al costat d\u2019una botiga tancada pel coronavirus. Foto de Carlos Cort\u00e9s.<\/figcaption><\/figure>\n
      \n
    1. \n

      Ser al top-of-mind<\/em> dels teus clients potencials \u00e9s imprescindible. Aix\u00f2 t\u2019ajudar\u00e0 a recuperar-te m\u00e9s r\u00e0pidament despr\u00e9s de la crisi. No \u00e9s moment de fer grans canvis ni experiments, per\u00f2 s\u00ed de continuar sent visible. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

      \u00d2bviament, si vol\u00edem implementar grans canvis en l\u2019estrat\u00e8gia de publicitat o ten\u00edem previst un augment de la inversi\u00f3, tot queda aturat. Per exemple, si hav\u00edem estat optimitzant el compte de Google Ads per automatitzar les licitacions amb l\u2019estrat\u00e8gia Smart Bidding<\/em>, ara no \u00e9s el moment de fer-ho. El Machine Learning de Google necessita un hist\u00f2ric i un patr\u00f3 de conducta dels usuaris que en aquests temps \u00e9s totalment inestable. Per\u00f2 s\u00ed que \u00e9s el moment de tenir actives campanyes de branding i fer accions de retargeting<\/em> cap als nostres clients per mantenir-los informats en tot moment i perqu\u00e8 ens continu\u00efn tenint presents de cara al futur.<\/p>\n

        \n
      1. \n

        \u00c9s la teva oportunitat per obtenir m\u00e9s visibilitat pagant menys en sectors molt competitius, amb CPC que fa uns dies estaven pels n\u00favols. A m\u00e9s, gegants del sector com Amazon pr\u00e0cticament no estan invertint en Google Ads.<\/h2>\n<\/li>\n<\/ol>\n

        Com ja saps, tant Google Ads com Social Ads funcionen amb sistemes de licitaci\u00f3. En aquest context, segurament molts dels teus competidors s\u2019han retirat o han deixat les inversions al m\u00ednim. Fins i tot, des del gener, quan es van registrar els primers casos de coronavirus, Amazon ha anat reduint la inversi\u00f3 a Google Ads fins a gaireb\u00e9 aturar-la.<\/p>\n

        En cap cas t\u2019has de llan\u00e7ar a aconseguir vendes amb un missatge agressiu, per\u00f2 \u00e9s la teva oportunitat de donar a con\u00e8ixer la teva marca o fins i tot la gran oportunitat de captar leads. Quan arribin temps millors ja centrar\u00e0s les campanyes en la part final del funnel per convertir els leads en vendes.<\/p>\n

          \n
        1. \n

          Quan la gent \u00e9s a casa, les estad\u00edstiques demostren que les cerques online augmenten perqu\u00e8 el temps d\u2019oci \u00e9s m\u00e9s llarg. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

          Per aix\u00f2 les campanyes de cerca de Google Ads guanyen import\u00e0ncia. Com que tenen m\u00e9s temps, els usuaris tenen \u00abm\u00e9s temps\u00bb per investigar sobre el producte o servei. Si pensem en el buyer persona<\/em> i ens posem a la seva pell, aconseguirem impactar-lo de manera efectiva. I per si no n\u2019hi hagu\u00e9s prou, el passat mes de mar\u00e7 ja vam observar que en algunes campanyes de prospecting <\/em> que tenim actives, el CPA ha baixat fins a un 30%, la qual cosa vol dir que el cost per client nou \u00e9s molt m\u00e9s baix ara que en un context de normalitat. Tot aix\u00f2, deixant de banda sectors que s\u00ed que estan patint una caiguda important de vendes, com el turisme o la moda, entre d\u2019altres.<\/p>\n

            \n
          1. \n

            Tens una oportunitat \u00fanica de generar contingut de qualitat i aconseguir leads amb campanyes Social Paid.<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            Com ja d\u00e8iem abans, aquest \u00e9s un bon moment per fer cr\u00e9ixer la teva base de dades de futurs clients potencials. Quan la gent \u00e9s a casa \u00e9s quan passa m\u00e9s minuts a les xarxes socials. Destina part del pressupost a promocionar contingut de qualitat i aprofita el moment per captar leads. Algunes idees poden ser crear ebooks, consells i recomanacions per passar aquests dies de la millor manera possible o fins i tot difondre la teva responsabilitat davant la situaci\u00f3 amb accions ben\u00e8fiques.<\/p>\n

            Un altre exemple \u00e9s la campanya que est\u00e0 fent un dels nostres clients<\/a>. Tea Shop ofereix contingut digital exclusiu per als seus clients. Una bona manera de fidelitzar el client i d\u2019ajudar-lo a fer m\u00e9s suportables aquests dies de confinament.<\/p>\n

            \"\"\"\"<\/p>\n

            En definitiva, aturar en sec la inversi\u00f3 publicit\u00e0ria no \u00e9s el millor. Tot i aix\u00f2, aquests dies hem de ser molt responsables amb el missatge que transmetem. Si jugues amb la por dels teus clients o ets massa agressiu amb el missatge, aix\u00f2 pot afectar la reputaci\u00f3 de la marca i, el m\u00e9s important: no \u00e9s gens \u00e8tic.<\/p>\n

            I si no aconsegueixes augmentar les vendes o et planteges canviar de plataforma, a Trilogi creem el teu eCommerce en 7 dies<\/a> o t\u2019ajudem a vendre m\u00e9s amb el teu amb una estrat\u00e8gia de m\u00e0rqueting personalitzada. Som experts en botigues online, estrat\u00e8gia i m\u00e0rqueting per a eCommerce B2B \/ B2C. Estem a la teva disposici\u00f3 per ajudar-te a treure el m\u00e0xim partit del canal online en aquests moments tan dif\u00edcils per a tothom.<\/p>\n","protected":false},"excerpt":{"rendered":"

            A Trilogi hem ajudat m\u00e9s de 500 empreses a fer cr\u00e9ixer el seu negoci al llarg dels 20 anys que fa que ens dediquem al sector eCommerce. Poc ens pod\u00edem imaginar que aquest 2020 la crisi de la COVID-19 sacsejaria d\u2019aquesta manera el panorama de les botigues online a escala mundial. Tot i que alguns […]<\/p>\n","protected":false},"author":2,"featured_media":14264,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\n5 raons per no deixar de fer anuncis online durant la crisi del coronavirus | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Des de Trilogi et volem donar 5 raons de pes perqu\u00e8 vegis que aturar els teus anuncis no \u00e9s bona idea. 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