{"id":18617,"date":"2020-04-08T17:02:59","date_gmt":"2020-04-08T15:02:59","guid":{"rendered":"https:\/\/trilogi.com\/blog\/potenciar-la-teva-marca-en-temps-de-coronavirus\/"},"modified":"2020-04-08T17:02:59","modified_gmt":"2020-04-08T15:02:59","slug":"potenciar-la-teva-marca-en-temps-de-coronavirus","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/potenciar-la-teva-marca-en-temps-de-coronavirus\/","title":{"rendered":"Potenciar la teva marca en temps de coronavirus"},"content":{"rendered":"

El coronavirus crea un nou paradigma que ens deixa amb moltes inc\u00f2gnites: fins quan durar\u00e0? Quines limitacions hi haur\u00e0 despr\u00e9s? Canviaran els h\u00e0bits de consum? Per\u00f2 no ens podem deixar portar per la incertesa.<\/p>\n

\"m\u00e0rqueting
El nou paradigma provoca nous h\u00e0bits.<\/figcaption><\/figure>\n

\u00c9s l\u2019oportunitat per potenciar la teva marca online, contactar amb els clients, crear contingut de valor i arribar on no havies arribat abans. En aquesta crisi del coronavirus, el teu m\u00e0rqueting digital pot ajudar al desenvolupament del negoci m\u00e9s que mai.<\/p>\n

Com afecta el teu sector?<\/h2>\n

Tot i que \u00e9s cert que el coronavirus afecta tots els sectors, no ho fa de la mateixa manera en tots. \u00c9s important que analitzis b\u00e9 el teu p\u00fablic, els seus h\u00e0bits i les seves necessitats. Con\u00e8ixer el target del teu negoci \u00e9s b\u00e0sic per elaborar una estrat\u00e8gia de m\u00e0rqueting.<\/strong><\/p>\n

Saber qu\u00e8 busquen els teus clients i qu\u00e8 esperen de la teva marca \u00e9s b\u00e0sic per replantejar l\u2019estrat\u00e8gia online aquests dies. <\/strong>Els consumidors busquen confian\u00e7a: potser clients que mai no s\u2019havien plantejat comprar online ho faran per primera vegada, i d\u2019altres ja habituats provaran noves marques. Sectors com l\u2019alimentaci\u00f3, amb un p\u00fablic reticent a comprar per internet, han vist com les vendes online augmentaven un 164%. El 9,6% dels espanyols ha comprat per primera vegada a la vida menjar i begudes online.<\/strong><\/p>\n

\"em\u00e0rqueting
En passar m\u00e9s temps a casa, la gent busca nous hobbies, com cuinar.<\/figcaption><\/figure>\n

Joguines, salut, material per fer esport o llibres s\u00f3n productes que ara mateix tenen m\u00e9s demanda que abans de la quarantena. Qu\u00e8 passa si el teu sector no \u00e9s dels afortunats? En aquest post t\u2019explicarem accions per potenciar la teva marca i sortir refor\u00e7at d\u2019aquesta situaci\u00f3. Potser el coronavirus ha fet baixar les teves vendes, per\u00f2 no ha d\u2019aturar la teva marca. <\/strong><\/p>\n

Tothom \u00e9s online: \u00e9s el moment de donar a con\u00e8ixer la teva marca<\/h2>\n

L\u2019\u00fas d\u2019internet ha augmentat. Els teus clients estan com tu, a casa, i naveguen molt m\u00e9s que abans.<\/strong> \u00c9s m\u00e9s f\u00e0cil arribar-hi a les xarxes socials, amb campanyes Display i anuncis a YouTube.
\n

\"\"
L\u2019\u00fas de les xarxes socials a Espanya augmenta un 55% durant la pand\u00e8mia de coronavirus.<\/figcaption><\/figure><\/p>\n

\u00c9s el moment de potenciar les campanyes de branding.<\/strong> De vegades, per voler resultats immediats, ens oblidem de treballar les campanyes de marca: explicar qu\u00e8 ens fa diferents dels competidors, els nostres valors, la dimensi\u00f3 m\u00e9s humana de la nostra empresa.<\/p>\n

Presenta el teu equip, la teva hist\u00f2ria, els teus objectius. \u00c9s una manera de connectar a un altre nivell amb la teva audi\u00e8ncia. Segueix una guia d\u2019estil en la manera de comunicar-te: quines paraules recurrents fer servir, quines no, la teva l\u00ednia gr\u00e0fica. Treballar la teva imatge de marca \u00e9s una aposta segura per estar en el top of mind<\/em> dels teus clients.<\/strong><\/p>\n

Aposta pel m\u00e0rqueting de continguts<\/h2>\n

Oferir contingut de valor a la teva audi\u00e8ncia \u00e9s la clau. Sigues honest amb els teus valors i aporta un punt de vista diferent i genu\u00ed. Aquest \u00e9s el veritable potencial de la teva marca. Aconseguir\u00e0s generar conversa al voltant dels teus continguts, atraur\u00e0s l\u2019atenci\u00f3 i aconseguir\u00e0s comprom\u00eds i participaci\u00f3 de l\u2019audi\u00e8ncia.<\/p>\n

Ara que la gent t\u00e9 m\u00e9s temps lliure, podr\u00e0 consumir m\u00e9s continguts, i \u00e9s el moment de treballar-los b\u00e9, ja que poden arribar a m\u00e9s p\u00fablic. Et donem algunes idees per crear continguts aquests dies.<\/p>\n

    \n
  1. \n

    Interactua m\u00e9s que mai<\/strong>. Veiem moltes accions d\u2019empreses que acaben fent-se virals. Passem m\u00e9s temps a les xarxes socials i es nota.<\/h2>\n

    Els reptes i els concursos estan a l\u2019ordre del dia. Juga amb la teva audi\u00e8ncia, proposa\u2019ls un trivial de preguntes sobre els teus productes, demana\u2019ls l\u2019opini\u00f3 sobre futurs llan\u00e7aments, deixa que s\u2019acostin una mica m\u00e9s a la teva marca i que tamb\u00e9 la sentin seva.<\/strong><\/li>\n<\/p>\n

  2. \n

    Compromet-te amb la situaci\u00f3 actual.<\/strong> No \u00e9s nom\u00e9s el que dius, \u00e9s el que fas. Les empreses compromeses aquests dies marquen la difer\u00e8ncia.<\/h2>\n

    Aquestes accions deixen un record positiu i connecten emocionalment amb la nostra audi\u00e8ncia. Qu\u00e8 pots oferir? Potser material per a hospitals o resid\u00e8ncies, algun curs gratu\u00eft per fer a casa, assessorament empresarial. \u00c9s el moment de crear comunitat.<\/strong><\/li>\n<\/p>\n

  3. \n

    Ofereix contingut de valor.<\/strong> Infografies, articles detallats sobre un tema, estudis, formacions, v\u00eddeos\u2026 Demostra el teu coneixement i comparteix-lo.<\/strong> Posiciona\u2019t com a expert en el teu camp.<\/h2>\n<\/li>\n
  4. \n

    Atreveix-te amb coses noves.<\/strong> \u00c9s el moment d\u2019apostar per un contingut innovador i diferent.<\/h2>\n

    Hi ha tanta informaci\u00f3 a internet que ens saturem. Marca la difer\u00e8ncia i aix\u00ed et recordaran! \u00c9s l\u2019ocasi\u00f3 per provar noves iniciatives.<\/strong><\/li>\n<\/p>\n<\/ol>\n

    El m\u00e0rqueting no s\u2019ha d\u2019aturar<\/h2>\n

    Si has hagut d\u2019aturar la producci\u00f3 o tancar botigues f\u00edsiques, potser penses que est\u00e0 tot perdut, per\u00f2 no \u00e9s cert. <\/strong>Ara \u00e9s el m\u00e0rqueting de la teva empresa qui t\u00e9 el protagonisme. El m\u00e0rqueting digital t\u00e9 un paper clau:<\/strong> \u00e9s l\u2019encarregat de mantenir i aconseguir nous clients, ja que \u00e9s el nostre \u00fanic punt de contacte amb ells.<\/p>\n

    Aposta fort per la teva marca i pel m\u00e0rqueting de continguts, fes arribar els teus valors als usuaris i crea un vincle amb ells.<\/p>\n","protected":false},"excerpt":{"rendered":"

    El coronavirus crea un nou paradigma que ens deixa amb moltes inc\u00f2gnites: fins quan durar\u00e0? Quines limitacions hi haur\u00e0 despr\u00e9s? Canviaran els h\u00e0bits de consum? Per\u00f2 no ens podem deixar portar per la incertesa. \u00c9s l\u2019oportunitat per potenciar la teva marca online, contactar amb els clients, crear contingut de valor i arribar on no havies […]<\/p>\n","protected":false},"author":2,"featured_media":14275,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nPotenciar la teva marca en temps de coronavirus | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"\u00c9s el moment de potenciar la teva marca. 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