{"id":18615,"date":"2020-04-17T17:27:54","date_gmt":"2020-04-17T15:27:54","guid":{"rendered":"https:\/\/trilogi.com\/blog\/no-taturis-aprofita-per-millorar-el-teu-posicionament-seo\/"},"modified":"2020-04-17T17:27:54","modified_gmt":"2020-04-17T15:27:54","slug":"no-taturis-aprofita-per-millorar-el-teu-posicionament-seo","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/no-taturis-aprofita-per-millorar-el-teu-posicionament-seo\/","title":{"rendered":"No t\u2019aturis: aprofita per millorar el teu posicionament SEO"},"content":{"rendered":"

Davant la crisi actual provocada per la pand\u00e8mia del coronavirus, alguns eCommerce es plantegen aturar les estrat\u00e8gies de m\u00e0rqueting online i la seva pres\u00e8ncia a internet per estalviar costos.<\/p>\n

Tanmateix, en aquests temps en qu\u00e8 l\u2019\u00fas d\u2019internet ha augmentat de manera extrema, \u00e9s important no aturar les estrat\u00e8gies de m\u00e0rqueting, sin\u00f3 redissenyar-les i focalitzar-les en nous objectius<\/strong>. \u00c9s cert que l\u2019amena\u00e7a del coronavirus ens est\u00e0 afectant i que la incertesa \u00e9s molt gran, per\u00f2 la crisi passar\u00e0 i, quan ens recuperem, hem d\u2019estar m\u00e9s ben posicionats que mai<\/strong>.<\/p>\n

\"\"
L\u2019\u00fas d\u2019internet ha augmentat un 55%.<\/figcaption><\/figure>\n

Treballar per al dem\u00e0<\/h2>\n

Implementar una estrat\u00e8gia de m\u00e0rqueting en cercadors i treballar el SEO \u00e9s fonamental per estar preparats per al m\u00f3n postcoronavirus. I ara \u00e9s el millor moment.<\/p>\n

Probablement hem d\u2019assumir que les vendes no seran les mateixes que en el mateix per\u00edode de l\u2019any passat, per\u00f2 aix\u00f2 no vol dir que h\u00e0gim de deixar de banda qualsevol acci\u00f3 online, sin\u00f3 tot el contrari. Invertir en el posicionament de la teva botiga online ser\u00e0 rendible a mitj\u00e0 i llarg termini, i treballar l\u2019optimitzaci\u00f3 del teu web per millorar el posicionament als motors de cerca garanteix que els teus productes arribin al client quan els busca a la xarxa.<\/strong><\/p>\n

6 claus per a una bona estrat\u00e8gia SEO<\/h2>\n

Des de Trilogi et proposem 6 factors que cal tenir en compte per definir una bona estrat\u00e8gia SEO<\/strong> que et pot ajudar a mitigar l\u2019impacte del coronavirus i sortir-ne refor\u00e7at.<\/p>\n

1. Coneix la teva audi\u00e8ncia<\/strong><\/p>\n

\u00c9s fonamental con\u00e8ixer i entendre a la perfecci\u00f3 els teus clients potencials. Com m\u00e9s s\u00e0pigues de la teva audi\u00e8ncia, millor. Com es comporten, qu\u00e8 els interessa i qu\u00e8 no, davant de quines keywords reaccionen\u2026<\/strong> perqu\u00e8 nom\u00e9s aix\u00ed podr\u00e0s ajustar les paraules clau i els continguts m\u00e9s rellevants a cada moment.<\/p>\n

Per fer-ho, hi ha diferents eines que et poden ajudar a definir amb exactitud el teu p\u00fablic objectiu:<\/p>\n

    \n
  • Buyer persona:<\/strong> definir un retrat robot del teu consumidor ideal t\u2019ajudar\u00e0 a comprendre millor els teus clients.<\/li>\n
  • Customer journey:<\/strong> observar les fases per les quals passa el consumidor potencial fins que fa la compra et pot ajudar a detectar els seus interessos i els seus frens de compra.<\/li>\n
  • Mapa d\u2019empatia:<\/strong> aquesta eina et permetr\u00e0 entendre qu\u00e8 necessiten realment els teus clients i qu\u00e8 volen que els ofereixis.<\/li>\n<\/ul>\n

    2. Defineix les keywords que vols posicionar:<\/strong><\/p>\n

    El keyword research \u00e9s un dels aspectes m\u00e9s importants d\u2019una estrat\u00e8gia SEO. Fes una recerca de paraules clau, analitza\u2019n el tr\u00e0nsit i el cost i tria les m\u00e9s adequades.<\/strong> Una bona estrat\u00e8gia consisteix a separar-les per categories, serveis i\/o productes, per saber quina keyword atacar en cadascuna de les p\u00e0gines del teu web.<\/p>\n

    \"\"
    La recerca de keywords \u00e9s essencial per a un bon posicionament SEO.<\/figcaption><\/figure>\n

    3. Millora la usabilitat del teu web:<\/strong><\/p>\n

    Cuidar l\u2019aspecte del teu web, que sigui atractiu, senzill i intu\u00eftiu a l\u2019hora de navegar, tant en ordinadors com en m\u00f2bils, \u00e9s fonamental per al SEO. La usabilitat d\u2019un lloc web no nom\u00e9s millora l\u2019experi\u00e8ncia de l\u2019usuari, sin\u00f3 que tamb\u00e9 la premia Google. <\/strong>Per tant, assegura\u2019t que els motors de cerca poden rastrejar el teu web, revisa els enlla\u00e7os interns i corregeix els que estiguin trencats.<\/p>\n

    \u00c9s important que tinguis una estructura de navegaci\u00f3 clara, que els t\u00edtols de les p\u00e0gines respectin una jerarquia (H1, H2, H3) i que les URL i les etiquetes meta estiguin correctament optimitzades.<\/p>\n

    4. Crea contingut optimitzat:<\/strong><\/p>\n

    L\u2019\u00e8xit d\u2019una estrat\u00e8gia SEO tamb\u00e9 dependr\u00e0 de la qualitat dels continguts del teu web. Ofereix contingut original i visualment atractiu, espec\u00edfic i rellevant per a la teva audi\u00e8ncia. I si pot ser multim\u00e8dia, millor. Google dona prioritat a les p\u00e0gines amb imatges, v\u00eddeos o textos amb format<\/strong> davant de les que tenen text pla.<\/p>\n

    Els continguts, a m\u00e9s de donar-nos una bona imatge de marca, ens permeten captar l\u2019atenci\u00f3 del nostre p\u00fablic objectiu i diferenciar-nos dels nostres principals competidors.<\/p>\n

    5. Aposta pel linkbuilding:<\/strong><\/p>\n

    El linkbuilding \u00e9s una estrat\u00e8gia de SEO Off Page que augmentar\u00e0 la visibilitat i el tr\u00e0nsit del teu web a trav\u00e9s del posicionament org\u00e0nic.<\/strong> L\u2019objectiu: aconseguir que altres llocs web rellevants t\u2019enllacin. Perqu\u00e8 com m\u00e9s bona reputaci\u00f3 o autoritat tingui el web que t\u2019enlla\u00e7a, m\u00e9s valu\u00f3s \u00e9s aquest enlla\u00e7 i m\u00e9s puntuaci\u00f3 obt\u00e9 el teu web.<\/p>\n

    \"\"
    Augmenta el tr\u00e0nsit amb una estrat\u00e8gia SEO Off Page de linkbuilding.<\/figcaption><\/figure>\n

    Hi ha diferents maneres d\u2019aconseguir backlinks de qualitat que apuntin al nostre lloc web, per exemple des de les nostres xarxes socials, fent guest posting, intercanviant recomanacions amb altres webs, a trav\u00e9s de directoris d\u2019empreses\u2026 Tanmateix, i aix\u00f2 \u00e9s el m\u00e9s important, han de ser enlla\u00e7os externs de p\u00e0gines rellevants i directament relacionades amb la teva tem\u00e0tica.<\/p>\n

    6. Mesura els resultats:<\/strong><\/p>\n

    L\u2019an\u00e0lisi i la mesura dels resultats \u00e9s fonamental per saber si els canvis que est\u00e0s fent s\u00f3n efectius i funcionen. Per fer-ho, tens eines gratu\u00eftes com Google Search Console o Google Analytics<\/strong>.<\/p>\n

    Monitoritza tot el que puguis. Mesura el tr\u00e0nsit del teu lloc web, el temps que hi passen els usuaris, la quantitat de desc\u00e0rregues que fan, l\u2019estat d\u2019indexaci\u00f3<\/strong> i tot all\u00f2 que et permeti analitzar la interacci\u00f3 dels usuaris amb la teva p\u00e0gina per anar-la optimitzant cada vegada m\u00e9s.<\/p>\n

    \"\"
    Monitoritza el teu web per anar-lo optimitzant de manera efectiva.<\/figcaption><\/figure>\n

    Per tant, encara que la situaci\u00f3 actual no sigui la ideal o tinguis la botiga f\u00edsica tancada, si busques un futur tan clar com sigui possible per al teu negoci, el m\u00e0rqueting digital \u00e9s ara el protagonista.
    \nI recorda: el SEO est\u00e0 en constant evoluci\u00f3. Invertir-hi et garanteix estar a l\u2019avantguarda de tots els canvis sense perdre posicionament.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Davant la crisi actual provocada per la pand\u00e8mia del coronavirus, alguns eCommerce es plantegen aturar les estrat\u00e8gies de m\u00e0rqueting online i la seva pres\u00e8ncia a internet per estalviar costos. Tanmateix, en aquests temps en qu\u00e8 l\u2019\u00fas d\u2019internet ha augmentat de manera extrema, \u00e9s important no aturar les estrat\u00e8gies de m\u00e0rqueting, sin\u00f3 redissenyar-les i focalitzar-les en […]<\/p>\n","protected":false},"author":2,"featured_media":14287,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nNo t\u2019aturis: aprofita per millorar el teu posicionament SEO | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Et proposem 6 factors per definir una bona estrat\u00e8gia SEO per al teu eCommerce que et pot ajudar a mitigar l\u2019impacte del coronavirus i sortir-ne refor\u00e7at.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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