{"id":18607,"date":"2020-05-12T09:50:41","date_gmt":"2020-05-12T07:50:41","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-google-core-update-de-maig-pot-afectar-el-seo-i-els-ingressos-de-la\/"},"modified":"2020-05-12T09:50:41","modified_gmt":"2020-05-12T07:50:41","slug":"el-google-core-update-de-maig-pot-afectar-el-seo-i-els-ingressos-de-la","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-google-core-update-de-maig-pot-afectar-el-seo-i-els-ingressos-de-la\/","title":{"rendered":"El Google Core Update de maig pot afectar el SEO i els ingressos de la meva botiga online?"},"content":{"rendered":"<p>L\u2019\u00faltim <em>Core Update<\/em> de Google, anomenat <em>May 2020<\/em>, va ser anunciat oficialment per Google el passat 4 de maig a trav\u00e9s del comunicat seg\u00fcent:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">M\u00e9s tard avui publicarem una actualitzaci\u00f3 \u00e0mplia de l\u2019algoritme central, com fem diverses vegades l\u2019any. Es diu May 2020 Core Update. Les nostres pautes sobre aquest tipus d\u2019actualitzacions continuen sent les que ja hem explicat. Consulteu aquesta entrada del blog per saber-ne m\u00e9s:<a href=\"https:\/\/t.co\/e5ZQUAlt0G\">https:\/\/t.co\/e5ZQUAlt0G<\/a><\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1257376879172038656?ref_src=twsrc%5Etfw\">4 de maig de 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ara ja \u00e9s una realitat i comen\u00e7a a fer estralls en algunes botigues online. Els seus efectes es comencen a notar i la teva botiga online se\u2019n pot veure clarament afectada si no prens les mesures oportunes.<\/p>\n<p>Abans de continuar, si el <em>Core Update<\/em> de Google et sona a xin\u00e8s i tens un eCommerce, millor que prenguis nota del que t\u2019explicarem a continuaci\u00f3.<\/p>\n<h2><strong>Qu\u00e8 vol dir que Google faci un <em>Core Update <\/em>i com pot afectar els ingressos de la meva botiga online?<\/strong><\/h2>\n<p>Un <em>Core Update<\/em> \u00e9s l\u2019actualitzaci\u00f3 central de l\u2019algoritme de Google. En altres paraules, el gegant d\u2019internet fa canvis de tant en tant perqu\u00e8 les cerques que apareixen a les primeres posicions siguin rellevants i de \u00abqualitat\u00bb segons el seu criteri.<\/p>\n<blockquote><p>Google afirma que aquestes actualitzacions estan dissenyades per garantir la seva missi\u00f3 d\u2019oferir als usuaris contingut rellevant i fiable.<\/p><\/blockquote>\n<p>S\u00f3n aspectes t\u00e8cnics, per\u00f2 \u00e9s important estar al dia de totes les actualitzacions. Una caiguda en el SEO de la teva botiga online pot suposar un descens important de la facturaci\u00f3. No seria la primera vegada que un <em>Core Update<\/em> de Google redueix dr\u00e0sticament els ingressos d\u2019una botiga online. Un exemple molt clar va ser la penalitzaci\u00f3 que van patir moltes botigues online despr\u00e9s del <em>Medical Update 2018<\/em>. Les botigues online del sector salut, i especialment les farm\u00e0cies online, van veure com el tr\u00e0nsit org\u00e0nic es redu\u00efa m\u00e9s d\u2019un 50% en pocs dies. En conseq\u00fc\u00e8ncia, les que no van saber reaccionar ni adaptar-se a la nova actualitzaci\u00f3 del \u00abcore\u00bb de Google van quedar pr\u00e0cticament tocades de mort.<\/p>\n<h2><strong>Com s\u00e9 si el <em>Core Update May 2020<\/em> ha afectat la meva botiga online?<\/strong><\/h2>\n<p>Tot i que encara \u00e9s aviat per saber-ho, amb eines com <a href=\"https:\/\/es.semrush.com\/dashboard\/\">SEMRush<\/a> o <a href=\"https:\/\/www.sistrix.es\/\">Sistrix<\/a> pots comen\u00e7ar a descobrir si la teva botiga online ha perdut o guanyat posicionament.<\/p>\n<p>Per exemple, si analitzem a Sistrix l\u2019<strong>\u00edndex de visibilitat de tres dominis que, de moment, s\u2019han vist beneficiats pel <em>Core Update May 2020<\/em><\/strong>, observem que despr\u00e9s de l\u2019actualitzaci\u00f3 el seu \u00edndex de visibilitat creix notablement:<\/p>\n<figure id=\"attachment_14351\" aria-describedby=\"caption-attachment-14351\" style=\"width: 1106px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14351 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may.jpg\" alt=\"\" width=\"1106\" height=\"435\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may.jpg 1106w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-300x118.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-1100x433.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-768x302.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-585x230.jpg 585w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><figcaption id=\"caption-attachment-14351\" class=\"wp-caption-text\">\u00cdndex de visibilitat de teashop.com a Sistrix<\/figcaption><\/figure>\n<figure id=\"attachment_14352\" aria-describedby=\"caption-attachment-14352\" style=\"width: 1102px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14352 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset.jpg\" alt=\"\" width=\"1102\" height=\"432\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset.jpg 1102w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-300x118.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-1100x431.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-768x301.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-585x229.jpg 585w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><figcaption id=\"caption-attachment-14352\" class=\"wp-caption-text\">\u00cdndex de visibilitat de Maset.com a Sistrix<\/figcaption><\/figure>\n<figure id=\"attachment_14353\" aria-describedby=\"caption-attachment-14353\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14353 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen.jpg\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen.jpg 400w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen-300x117.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-14353\" class=\"wp-caption-text\">\u00cdndex de visibilitat de store.volkswagen.es a Sistrix<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Una altra manera de descobrir si despr\u00e9s de l\u2019actualitzaci\u00f3 del \u00abcore\u00bb de Google est\u00e0s guanyant o perdent tr\u00e0nsit org\u00e0nic \u00e9s analitzar el rendiment de clics totals i impressions a <a href=\"https:\/\/search.google.com\/search-console?hl=es\">Google Search Console<\/a>. Si compares els \u00faltims per\u00edodes i hi veus un augment de clics totals, ets dels afortunats que s\u2019han beneficiat d\u2019aquest canvi.<\/p>\n<h2><strong>A quins sectors ha perjudicat la nova actualitzaci\u00f3 de l\u2019algoritme de Google?<\/strong><\/h2>\n<p>Segons fonts de SEMRush citades en una de les publicacions de <a href=\"https:\/\/searchengineland.com\/googles-may-2020-core-update-was-big-and-broad-search-data-tools-show-334393\">Search Engine Land<\/a>, les categories m\u00e9s afectades han estat webs relacionades amb viatges, b\u00e9ns immobles, salut, mascotes i animals, aix\u00ed com <em>sites <\/em>relacionats amb persones i societat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14355 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1.png\" alt=\"\" width=\"646\" height=\"600\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1.png 646w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1-300x279.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1-585x543.png 585w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p>D\u2019altra banda, al contrari del que es pensava inicialment, la nova actualitzaci\u00f3 de Google est\u00e0 afectant de manera contundent els resultats de cerca. Aix\u00ed ho indica el gr\u00e0fic de volatilitat de les SERP extret de SEMRush dels \u00faltims 30 dies:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14356 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google.jpg\" alt=\"\" width=\"778\" height=\"431\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google.jpg 778w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-300x166.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-768x425.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-585x324.jpg 585w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p>I ara s\u00ed, arriba la gran pregunta:<\/p>\n<h2><strong>Qu\u00e8 puc fer si el Core Update de maig ha afectat el tr\u00e0nsit de la meva botiga online i m\u2019est\u00e0 fent perdre diners?<\/strong><\/h2>\n<p>En aquest punt cal ser clars: si t\u2019ha passat aix\u00f2, segurament ja arribes tard. Per\u00f2 no pateixis, no est\u00e0 tot perdut i encara pots remuntar si t\u2019hi poses.<\/p>\n<p>El primer que has de fer (no ho diem nosaltres, ho diu Google) \u00e9s <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\">respondre aquestes preguntes<\/a>.<\/p>\n<p><strong>Contingut i qualitat:<\/strong><\/p>\n<blockquote><p>El contingut de la teva botiga online proporciona informaci\u00f3 original?<\/p>\n<p>El contingut de la teva botiga online ofereix una descripci\u00f3 completa del tema?<\/p>\n<p>El contingut de la teva botiga online va m\u00e9s enll\u00e0 de l\u2019obvi?<\/p>\n<p>El contingut de la teva botiga online est\u00e0 copiat literalment d\u2019altres fonts sense aportar valor?<\/p>\n<p>Els t\u00edtols que fas servir a la teva botiga online s\u00f3n un resum descriptiu i \u00fatil del contingut?<\/p>\n<p>Esperaries veure el contingut de la teva botiga online en una revista impresa, una enciclop\u00e8dia o un llibre?<\/p><\/blockquote>\n<p><strong>Confian\u00e7a de l\u2019usuari:<\/strong><\/p>\n<blockquote><p>El contingut de la teva botiga online presenta la informaci\u00f3 d\u2019una manera que inspiraria confian\u00e7a?<\/p>\n<p>El contingut de la teva botiga online est\u00e0 escrit per un expert que coneix el tema sobre el qual escriu?<\/p>\n<p>El contingut de la teva botiga online t\u00e9 faltes d\u2019ortografia o problemes d\u2019estil?<\/p>\n<p>El contingut de la teva botiga online es produeix en massa o se subcontracta a un gran nombre de creadors?<\/p>\n<p>Tens un exc\u00e9s de b\u00e0ners i anuncis que distreuen l\u2019usuari a l\u2019hora de llegir el contingut?<\/p>\n<p>El contingut es visualitza correctament en dispositius m\u00f2bils?<\/p>\n<p>El contingut de la teva botiga online es visualitza correctament en dispositius m\u00f2bils?<\/p><\/blockquote>\n<p>Despr\u00e9s de fer-te aquestes preguntes, veur\u00e0s que pots millorar, i molt, el contingut SEO que inclous a les categories del teu web, a la homepage o fins i tot al blog.<\/p>\n<p>Per\u00f2 no \u00e9s l\u2019\u00fanic que has de fer si vols millorar el posicionament del teu eCommerce. Et recomanem llegir el post que vam publicar fa uns dies sobre <a href=\"https:\/\/trilogi.com\/blog\/ca\/no-taturis-aprofita-per-millorar-el-teu-posicionament-seo\/\">com millorar el posicionament SEO de la teva botiga online<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00faltim Core Update de Google, anomenat May 2020, va ser anunciat oficialment per Google el passat 4 de maig a trav\u00e9s del comunicat seg\u00fcent: M\u00e9s tard avui publicarem una actualitzaci\u00f3 \u00e0mplia de l\u2019algoritme central, com fem diverses vegades l\u2019any. Es diu May 2020 Core Update. Les nostres pautes sobre aquest tipus d\u2019actualitzacions continuen sent les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14370,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Google Core Update de maig pot afectar el SEO i els ingressos de la meva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Ja \u00e9s una realitat i comen\u00e7a a fer estralls en algunes botigues online. 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