{"id":18598,"date":"2023-05-23T18:40:19","date_gmt":"2023-05-23T16:40:19","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\/"},"modified":"2026-10-23T18:23:32","modified_gmt":"2026-10-23T16:23:32","slug":"how-to-optimize-your-prestashop-stores-images-to-improve-conversion","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\/","title":{"rendered":"How to optimize your PrestaShop store\u2019s images to improve conversion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Images are a crucial part of any eCommerce, as they can be the deciding factor in whether a customer makes a purchase. That\u2019s why it\u2019s very important to properly optimize the images in your <a href=\"https:\/\/trilogi.com\/en\/prestashop\/\">PrestaShop<\/a> online store to improve conversion. In this article, we\u2019ll explain how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Images: a key element of your PrestaShop eCommerce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the right resolution: <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An image\u2019s resolution directly affects its quality, so it\u2019s important to choose the right resolution for each image. PrestaShop recommends a resolution of 72 pixels per inch (ppi) for web and 300 ppi for print. This means the images in your online store should have a resolution of 72 ppi so they display on any device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make sure your images are large enough<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The images in your online store should be large enough for customers to see product details. However, they shouldn\u2019t be so large that they slow down your website. A recommended image size is 1000 pixels wide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compress your images<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Compressing your images reduces their file size and therefore improves your website\u2019s load time. PrestaShop offers a built-in image optimization tool that lets you compress your images in seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use appropriate file names<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">File names should be relevant and descriptive. This helps search engines understand the content of your images and their relevance to users\u2019 searches. A good file name can also help the image display correctly when shared on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use ALT tags<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ALT tags are text that appears in place of an image when it can\u2019t be displayed for some reason, such as internet connection problems. Search engines also use them to understand what the image shows. So make sure all your images have a descriptive, relevant ALT tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing the images in your PrestaShop online store is crucial for improving conversion and offering your customers a better user experience. By following these simple steps, you\u2019ll be able to optimize your store\u2019s images and increase the chances that customers make a purchase. Remember, a good picture is worth a thousand words. Get to work and improve the quality of your online store\u2019s images!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Images are a crucial part of any eCommerce, as they can be the deciding factor in whether a customer makes a purchase. That\u2019s why it\u2019s very important to properly optimize the images in your PrestaShop online store to improve conversion. In this article, we\u2019ll explain how. Images: a key element of your PrestaShop eCommerce Choose [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16380,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2503],"tags":[],"class_list":["post-18598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your PrestaShop store\u2019s images to improve conversion | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"It\u2019s important to properly optimize your PrestaShop store\u2019s images to improve conversion. We\u2019ll explain how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your PrestaShop store\u2019s images to improve conversion | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"It\u2019s important to properly optimize your PrestaShop store\u2019s images to improve conversion. We\u2019ll explain how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T16:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tienda-presashop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How to optimize your PrestaShop store\u2019s images to improve conversion\",\"datePublished\":\"2023-05-23T16:40:19+00:00\",\"dateModified\":\"2026-10-23T16:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/\"},\"wordCount\":364,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/tienda-presashop.png\",\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/\",\"name\":\"How to optimize your PrestaShop store\u2019s images to improve conversion | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-optimize-your-prestashop-stores-images-to-improve-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/tienda-presashop.png\",\"datePublished\":\"2023-05-23T16:40:19+00:00\",\"dateModified\":\"2026-10-23T16:23:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"It\u2019s important to properly optimize your PrestaShop store\u2019s images to improve conversion. 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