{"id":18597,"date":"2020-06-15T17:37:38","date_gmt":"2020-06-15T15:37:38","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-es-lemail-marketing-consells-per-treuren-profit-al-teu-ecommerce\/"},"modified":"2020-06-15T17:37:38","modified_gmt":"2020-06-15T15:37:38","slug":"que-es-lemail-marketing-consells-per-treuren-profit-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-es-lemail-marketing-consells-per-treuren-profit-al-teu-ecommerce\/","title":{"rendered":"Qu\u00e8 \u00e9s l\u2019email marketing? Consells per treure\u2019n profit al teu ecommerce"},"content":{"rendered":"

L\u2019ecommerce<\/em> evoluciona a un ritme realment espectacular i les xifres d\u2019aquest creixement no fan m\u00e9s que confirmar que la venda online ja forma part de les nostres vides i encara ho far\u00e0 m\u00e9s.
\nEn un m\u00f3n digital on cada vegada hi ha m\u00e9s negocis que ofereixen els seus productes i serveis, s\u2019ha tornat imprescindible tenir una bona estrat\u00e8gia de m\u00e0rqueting online. El SEO<\/a>, les xarxes socials, els Search Ads\u2026 hi ha m\u00faltiples opcions per potenciar les comunicacions online i comercialitzar els teus productes o serveis. Tanmateix, el correu electr\u00f2nic t\u00e9 un paper fonamental en aquest nou context. Aquesta eina, present tant en la nostra vida personal com professional, \u00e9s un dels canals m\u00e9s efectius per comunicar-se i relacionar-se amb els clients, a m\u00e9s de ser el canal de m\u00e0rqueting directe amb el retorn de la inversi\u00f3 m\u00e9s elevat.
\nPer aix\u00f2, si encara no ho has fet, \u00e9s el moment d\u2019implementar una estrat\u00e8gia d\u2019email marketing al teu ecommerce<\/em>.<\/p>\n

Qu\u00e8 \u00e9s l\u2019email marketing?<\/h2>\n

Si ens cenyim a la definici\u00f3, l\u2019email marketing \u00e9s l\u2019enviament de comunicacions comercials, la recepci\u00f3 de les quals el subscriptor ha autoritzat pr\u00e8viament, a una adre\u00e7a de correu electr\u00f2nic inclosa en una base de dades. Tanmateix, dins de l\u2019\u00e0mbit del m\u00e0rqueting digital, aquest terme engloba molt m\u00e9s.
\nGr\u00e0cies a la seva gran accessibilitat i escalabilitat, l\u2019email marketing \u00e9s un canal que s\u2019utilitza per guiar els possibles clients a trav\u00e9s de l\u2019embut de conversi\u00f3 i augmentar-ne la recurr\u00e8ncia i la fidelitat a la marca.
\nUna bona estrat\u00e8gia d\u2019email pot impulsar de manera molt important l\u2019activitat d\u2019un ecommerce<\/em> i \u00e9s clau per arribar al teu p\u00fablic objectiu de manera senzilla i efectiva.<\/p>\n

\"email<\/p>\n

Motius per incloure l\u2019email marketing a l\u2019estrat\u00e8gia digital del teu ecommerce<\/em><\/h2>\n

Les campanyes d\u2019email s\u00f3n una carta de presentaci\u00f3 perfecta i una baula clau que et pot oferir m\u00faltiples beneficis.<\/p>\n

    \n
  1. \n
      \n
    1. \u00c9s econ\u00f2mic i rendible:<\/strong>
      \nL\u2019email marketing es considera una de les estrat\u00e8gies amb m\u00e9s rendiment dins del m\u00e0rqueting online. L\u2019enviament de comunicacions per correu electr\u00f2nic \u00e9s un dels canals de m\u00e0rqueting directe menys costosos i, alhora, una de les estrat\u00e8gies amb m\u00e9s retorn de la inversi\u00f3 (ROI). I aix\u00f2 representa una gran oportunitat per a les botigues online que, independentment de la seva mida, poden arribar al seu p\u00fablic objectiu i atraure\u2019l obtenint el m\u00e0xim rendiment.
      \nConsell: que sigui econ\u00f2mic i rendible no vol dir que hagis de fer spam per vendre m\u00e9s. Prioritza sempre la qualitat sobre la quantitat. Com en qualsevol altra t\u00e8cnica de m\u00e0rqueting digital, haur\u00e0s de plantejar una estrat\u00e8gia amb uns objectius marcats i cenyir-t\u2019hi per aconseguir resultats.<\/em><\/li>\n
    2. Ofereix grans possibilitats de segmentaci\u00f3 i personalitzaci\u00f3:<\/strong>
      \nUna altra caracter\u00edstica realment important i beneficiosa de l\u2019email marketing \u00e9s l\u2019alta capacitat de segmentaci\u00f3 i personalitzaci\u00f3 a l\u2019hora de fer enviaments a la teva base de dades.
      \nGr\u00e0cies als diferents criteris i models de segmentaci\u00f3 que ofereix aquesta eina, els ecommerce<\/em> poden desenvolupar campanyes espec\u00edfiques per a cada target concret. Aix\u00ed, els missatges poden ser \u00fanics i personalitzats segons les dades demogr\u00e0fiques, les prefer\u00e8ncies o fins i tot la fase de l\u2019embut en qu\u00e8 es troba cada usuari. I com m\u00e9s personalitzat sigui el contingut, m\u00e9s possibilitats de conversi\u00f3 hi haur\u00e0.
      \nConsell: intenta segmentar la teva base de dades per fer arribar el contingut m\u00e9s adequat a cada subscriptor. Segmenta per tipus de client, segons si ha comprat una vegada, si \u00e9s recurrent o si no ha comprat mai. Segmenta per comportament i envia m\u00e9s campanyes a qui estigui m\u00e9s predisposat, i intenta reactivar els inactius. O segmenta per dades demogr\u00e0fiques perqu\u00e8 els productes encaixin m\u00e9s amb els subscriptors.<\/em><\/li>\n
    3. T\u00e9 molta versatilitat:<\/strong>
      \nLa possibilitat de crear diferents tipus de continguts en un correu electr\u00f2nic dona a l\u2019email marketing una gran versatilitat per captar l\u2019atenci\u00f3 dels usuaris. \u00c9s un canal que s\u2019adapta a tota mena de campanyes i el seu contingut \u00e9s infinitament personalitzable.
      \nConsell: assegura\u2019t que els dissenys de les teves campanyes siguin responsive i s\u2019adaptin a dispositius de diferents mides, perqu\u00e8 l\u2019experi\u00e8ncia sigui igual de satisfact\u00f2ria tant si es llegeixen des d\u2019un ordinador com des d\u2019un m\u00f2bil.<\/em><\/li>\n
    4. Permet arribar a un gran percentatge d\u2019usuaris:<\/strong>
      \nPr\u00e0cticament tothom t\u00e9 un compte de correu electr\u00f2nic i l\u2019utilitza tant per a \u00fas personal com professional. \u00c9s una de les eines m\u00e9s universalment utilitzades, present en el nostre dia a dia, i hi accedim des de tots els dispositius.
      \nTenint aix\u00f2 en compte, l\u2019email marketing crea una oportunitat excel\u00b7lent perqu\u00e8 els ecommerce<\/em> millorin el seu abast i visibilitat i arribin a una \u00e0mplia gamma d\u2019audi\u00e8ncies diferents.
      \nConsell: tingues en compte que els teus correus s\u2019adrecen a persones i aquest proc\u00e9s no ha de semblar fred i autom\u00e0tic. Presenta\u2019t, escriu amb un llenguatge proper, personalitza el missatge i empatitza amb la teva audi\u00e8ncia.<\/em><\/li>\n
    5. \u00c9s automatitzable i estalvia temps:<\/strong>
      \nL\u2019automatitzaci\u00f3 de l\u2019email marketing ajuda a millorar la rellev\u00e0ncia i la puntualitat de les campanyes, i pot convertir una oportunitat perduda en una oportunitat per construir una relaci\u00f3 amb aquell usuari i fer una venda.
      \nA m\u00e9s, gr\u00e0cies a l\u2019automatitzaci\u00f3 \u00e9s molt m\u00e9s f\u00e0cil i r\u00e0pid assolir els objectius marcats, i aix\u00f2 suposa un estalvi de temps per a qualsevol ecommerce<\/em>.
      \nConsell: fes servir l\u2019automatitzaci\u00f3 per enviar missatges als usuaris autom\u00e0ticament despr\u00e9s que hagin fet una acci\u00f3 espec\u00edfica. Per exemple, quan un usuari abandona el carret\u00f3 de compra del teu ecommerce, assegura\u2019t que rep un correu que li recordi qu\u00e8 volia comprar i ofereix-li ajuda o un incentiu per completar la compra.<\/em><\/li>\n
    6. Augmenta la fidelitzaci\u00f3 i la recurr\u00e8ncia:<\/strong>
      \nEl correu electr\u00f2nic \u00e9s present a cada etapa de la relaci\u00f3 amb el client: lead nurturing, prospecci\u00f3, conversi\u00f3 i tamb\u00e9 generaci\u00f3 de lleialtat. I l\u2019email marketing \u00e9s ideal per establir i enfortir una relaci\u00f3 duradora m\u00e9s enll\u00e0 d\u2019una compra puntual, allargant aix\u00ed el life time value<\/em> dels clients.
      \nGr\u00e0cies a les possibilitats d\u2019aquesta eina, els ecommerce<\/em> poden generar contingut personalitzat i oferir productes o serveis exclusius als clients que formen part de la base de dades, mantenint aix\u00ed una relaci\u00f3 constant amb ells per respondre a les seves necessitats.
      \nConsell: cuida cadascun dels teus clients, ofereix-los descomptes exclusius, avisa\u2019ls de les campanyes i ofertes, fes-los un regal pel seu aniversari o simplement recorda\u2019ls els seus productes preferits. Aix\u00ed, a m\u00e9s d\u2019aconseguir recurr\u00e8ncia, far\u00e0s que els teus clients se sentin valorats, i ells tamb\u00e9 et valoraran a tu.<\/em><\/li>\n
    7. \u00c9s f\u00e0cil de mesurar:<\/strong>
      \nL\u2019\u00fanica manera de saber si una estrat\u00e8gia de m\u00e0rqueting digital funciona \u00e9s mesurar-ne els resultats. I aquest \u00e9s un altre dels grans beneficis de l\u2019email marketing per a un ecommerce<\/em>. Saber qui ha obert o no el correu, a quina hora i per quin producte s\u2019ha interessat s\u00f3n algunes de les dades que pots obtenir de les mateixes plataformes d\u2019email marketing.
      \nAquestes m\u00e8triques s\u00f3n fonamentals per con\u00e8ixer l\u2019\u00e8xit de les campanyes i saber on millorar-les per obtenir un rendiment superior de la teva estrat\u00e8gia.
      \nConsell: aquest canal \u00e9s ideal per fer tests A\/B. Selecciona un petit percentatge de la teva base de dades i divideix-lo en dos per enviar dues versions diferents del correu. \u00c9s interessant poder comparar resultats i quedar-se amb l\u2019opci\u00f3 m\u00e9s efectiva.<\/em><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      \"email<\/p>\n

      L\u2019email marketing s\u2019ha consolidat com una de les eines m\u00e9s potents per arribar als usuaris i com un soci perfecte per als ecommerce<\/em>. Aix\u00ed que fes servir tots aquests consells de Trilogi per fer un salt en les vendes de la teva botiga online.<\/p>\n","protected":false},"excerpt":{"rendered":"

      L\u2019ecommerce evoluciona a un ritme realment espectacular i les xifres d\u2019aquest creixement no fan m\u00e9s que confirmar que la venda online ja forma part de les nostres vides i encara ho far\u00e0 m\u00e9s. En un m\u00f3n digital on cada vegada hi ha m\u00e9s negocis que ofereixen els seus productes i serveis, s\u2019ha tornat imprescindible tenir […]<\/p>\n","protected":false},"author":2,"featured_media":14583,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nQu\u00e8 \u00e9s l\u2019email marketing? Consells per treure\u2019n profit al teu ecommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Implementa una potent estrat\u00e8gia d\u2019email marketing al teu ecommerce seguint els consells que et recomanem al nostre post. Llegeix i descobreix-los!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-lemail-marketing-consells-per-treuren-profit-al-teu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s l\u2019email marketing? 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