{"id":18591,"date":"2020-08-26T08:00:40","date_gmt":"2020-08-26T06:00:40","guid":{"rendered":"https:\/\/trilogi.com\/blog\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/"},"modified":"2020-08-26T08:00:40","modified_gmt":"2020-08-26T06:00:40","slug":"design-thinking-tambe-es-pot-aplicar-al-marqueting","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/","title":{"rendered":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting?"},"content":{"rendered":"

La traducci\u00f3 literal de \u201cdesign thinking\u201d al catal\u00e0 seria \u201cpensament de disseny\u201d, i aix\u00f2 \u00e9s precisament el que pret\u00e9n l\u2019enfocament del Design Thinking: que pensem com a dissenyadors a l\u2019hora de crear o plantejar qualsevol projecte. I, \u00e9s clar, aix\u00f2 tamb\u00e9 pot incloure projectes de venda online, campanyes de m\u00e0rqueting digital, de branding o projectes integrals de millora de l\u2019experi\u00e8ncia del client.<\/p>\n

El que pret\u00e9n el Design Thinking \u00e9s que desenvolupem coneixement i empatia cap als nostres usuaris i, en lloc de buscar una soluci\u00f3 \u00fanica i definitiva, explorem punts clau i refer\u00e8ncies al llarg de les etapes per crear un proc\u00e9s iteratiu, no lineal, de desenvolupament i millora constant.<\/p>\n

\u201cEls dissenyadors no intenten buscar una soluci\u00f3 fins que no han determinat el problema real, i fins i tot despr\u00e9s, en lloc de resoldre aquest problema, s\u2019aturen a considerar una \u00e0mplia gamma de solucions possibles. Finalment convergiran en la seva proposta. Aquest proc\u00e9s s\u2019anomena DESIGN THINKING<\/em>\u00ab. \u2014Don Norman, autor de The Design of Everyday Things<\/em><\/p><\/blockquote>\n

 <\/p>\n

El Design Thinking i les seves fases<\/h2>\n

\"\"<\/p>\n

    \n
  • Empatitzar:<\/strong> per poder dissenyar al voltant de les necessitats i els desitjos dels usuaris, cal aprofundir i entendre qu\u00e8 \u00e9s realment important per a ells. Per fer-ho hi ha diferents metodologies: entrevistes en profunditat, observaci\u00f3 de l\u2019usuari en el seu context, focus groups<\/em> o benchmarking<\/em>.<\/li>\n<\/ul>\n

    <\/strong>A nivell digital tamb\u00e9 es pot fer una \u00e0mplia recerca: paraules clau que fan servir els usuaris, webs de la compet\u00e8ncia, an\u00e0lisi del comportament de l\u2019usuari a la nostra web o an\u00e0lisi de xarxes socials per tem\u00e0tica o perfils.<\/p>\n

      \n
    • Definir:<\/strong> hem recollit molta informaci\u00f3; ara \u00e9s el moment de convergir i trobar els famosos Insights, <\/em>\u00e9s a dir, les motivacions profundes dels usuaris. Una manera senzilla \u00e9s generar frases com:<\/li>\n<\/ul>\n

      La (persona<\/em>) necessita\/t\u00e9 por de\/espera\/vol\/desitja (x<\/em>) perqu\u00e8 (insight)<\/em><\/p>\n

      En aquesta part \u00e9s important definir el focus d\u2019atenci\u00f3 sabent perfectament quins s\u00f3n els nostres objectius. Per exemple: \u201caugmentar els seguidors i l\u2019engagement<\/em> a les xarxes socials\u201d<\/p>\n

        \n
      • Idear:<\/strong> tenim la informaci\u00f3 i el repte a resoldre; ara cal crear-hi solucions. La pluja d\u2019idees \u00e9s una de les formes m\u00e9s senzilles de creativitat. \u00c9s interessant que tot l\u2019equip pugui escriure\/dibuixar les seves propostes per recollir una quantitat molt gran d\u2019idees. Tamb\u00e9 \u00e9s important fomentar les idees esbojarrades.<\/li>\n
      • Prototipar:<\/strong> \u00e9s el moment d\u2019aterrar les idees i fer-les factibles. El prototipatge ens permet fallar r\u00e0pid per aprendre m\u00e9s coses sobre l\u2019usuari. En el cas del m\u00e0rqueting es pot crear un Storyboard<\/em>, un fullet o una landing <\/em>senzilla de la campanya proposada.<\/li>\n
      • Testar:<\/strong> l\u2019objectiu \u00e9s veure com interactuen els usuaris i validar la hip\u00f2tesi. A partir d\u2019aqu\u00ed s\u2019aniran generant versions cada vegada m\u00e9s perfeccionades i alineades amb els desitjos dels usuaris. El m\u00e9s important d\u2019aquesta fase \u00e9s escoltar i observar les reaccions. Si veiem que la proposta no t\u00e9 \u00e8xit, es pot tornar a fases anteriors.<\/li>\n<\/ul>\n

        El Design Thinking en un entorn VUCA<\/h2>\n

        L\u2019entorn VUCA<\/strong> respon a l\u2019acr\u00f2nim angl\u00e8s de Volatilitat, Incertesa, Complexitat i Ambig\u00fcitat, i \u00e9s l\u2019entorn en qu\u00e8 es mouen avui les organitzacions. \u00c9s un escenari de canvis continus, on els plans estrat\u00e8gics a llarg termini no serveixen, on l\u2019adaptaci\u00f3 i la rapidesa s\u00f3n clau, igual que la necessitat de simplificar tasques i accions. \u00c9s en aquest entorn on el Design Thinking \u00e9s m\u00e9s \u00fatil i ens ajuda a explorar, definir i comunicar. Ens permet afrontar canvis no lineals i intangibles.<\/p>\n

        En primer lloc, ens permet con\u00e8ixer a fons els nostres usuaris, cosa que fa que quan calgui iterar o canviar el producte o servei, es faci sobre unes bases s\u00f2lides, de coneixement i dades.<\/strong><\/p>\n

        En segon lloc, els conceptes de prototipar i testar van de la m\u00e0 del concepte \u201cfail early to succeed sooner<\/em><\/strong>\u201d (fracassa aviat per tenir \u00e8xit abans), o \u201cfail fast, fail cheap\u201d<\/em> (fracassa r\u00e0pid per fracassar barat). El frac\u00e0s no existeix en el Design Thinking: el prototipatge serveix per provar i verificar les hip\u00f2tesis dels estudis previs. Si la prova falla, \u00e9s un aprenentatge que ens servir\u00e0 per al model seg\u00fcent.<\/p>\n

        \"entorn<\/p>\n

        Algunes t\u00e8cniques de Design Thinking per a marketers<\/h2>\n
          \n
        • Mapa d\u2019empatia:<\/strong> aquesta activitat ajuda a posar-se a la pell de l\u2019usuari i alinear-nos amb les seves necessitats. Consisteix a fer un requadre gran dividit en quatre parts: Diu, Fa, Pensa i Sent; despr\u00e9s dibuixa el teu Buyer persona al mig. Divergiu amb els membres de l\u2019equip i apunteu amb post-its observacions i suposicions sobre qu\u00e8 pot dir, pensar, fer i sentir el vostre target.<\/li>\n<\/ul>\n

          \"mapa<\/p>\n

            \n
          • Customer Journey map:<\/strong> aquesta t\u00e8cnica ens serveix per analitzar de manera integral tota l\u2019experi\u00e8ncia de l\u2019usuari amb un servei\/producte\/campanya, analitzant tamb\u00e9 els seus sentiments, punts de dolor o satisfacci\u00f3 en les diferents fases del proc\u00e9s. En m\u00e0rqueting \u00e9s molt interessant per saber en quines fases del proc\u00e9s de compra es pot impactar.<\/li>\n<\/ul>\n

            \"customer<\/p>\n

              \n
            • Mapa d\u2019actors:<\/strong> per comen\u00e7ar un nou projecte, explorar nous mercats o iniciar un nou model de negoci. Aquesta activitat ajuda a identificar les parts interessades en el projecte, aix\u00ed com les relacions entre elles.
              \nCada post-it representar\u00e0 una part interessada: poden ser equips, executius, clients, usuaris. Per a cada part interessada, afegeix un altre post-it amb alguna frase que expressi els seus pensaments o opinions. Despr\u00e9s relaciona-les amb grups i fletxes.<\/li>\n<\/ul>\n

              \"mapa<\/p>\n","protected":false},"excerpt":{"rendered":"

              La traducci\u00f3 literal de \u201cdesign thinking\u201d al catal\u00e0 seria \u201cpensament de disseny\u201d, i aix\u00f2 \u00e9s precisament el que pret\u00e9n l\u2019enfocament del Design Thinking: que pensem com a dissenyadors a l\u2019hora de crear o plantejar qualsevol projecte. I, \u00e9s clar, aix\u00f2 tamb\u00e9 pot incloure projectes de venda online, campanyes de m\u00e0rqueting digital, de branding o projectes […]<\/p>\n","protected":false},"author":2,"featured_media":14654,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nDesign Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T06:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting?\",\"datePublished\":\"2020-08-26T06:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/\"},\"wordCount\":940,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/\",\"name\":\"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"datePublished\":\"2020-08-26T06:00:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"design thinking marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/design-thinking-tambe-es-pot-aplicar-al-marqueting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency","description":"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/","og_locale":"es_ES","og_type":"article","og_title":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency","og_description":"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!","og_url":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2020-08-26T06:00:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting?","datePublished":"2020-08-26T06:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/"},"wordCount":940,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/","url":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/","name":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","datePublished":"2020-08-26T06:00:40+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"El Design Thinking busca desenvolupar coneixement i empatia cap als usuaris per millorar constantment. Descobreix com aplicar-lo al m\u00e0rqueting!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","width":2560,"height":1707,"caption":"design thinking marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/design-thinking-tambe-es-pot-aplicar-al-marqueting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Design Thinking: tamb\u00e9 es pot aplicar al m\u00e0rqueting?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18591,"es":14640,"en":18979},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18591"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/14654"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}