{"id":18583,"date":"2020-09-18T10:56:42","date_gmt":"2020-09-18T08:56:42","guid":{"rendered":"https:\/\/trilogi.com\/blog\/black-friday-2020-el-teu-ecommerce-esta-preparat\/"},"modified":"2020-09-18T10:56:42","modified_gmt":"2020-09-18T08:56:42","slug":"black-friday-2020-el-teu-ecommerce-esta-preparat","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/black-friday-2020-el-teu-ecommerce-esta-preparat\/","title":{"rendered":"Black Friday 2020: el teu ecommerce est\u00e0 preparat?"},"content":{"rendered":"<h2><strong>Amb la crisi de la COVID-19 i el creixement del sector eCommerce, s\u2019espera que el Black Friday d\u2019aquest any pugui ser un dels m\u00e9s potents en vendes dels \u00faltims anys.<\/strong><\/h2>\n<p>Ja est\u00e0s treballant en el Black Friday? Si la resposta \u00e9s NO, no esperis m\u00e9s! Els eCommerce que no comencin ja a treballar amb l\u2019objectiu d\u2019arribar preparats al novembre no aconseguiran complir els objectius. Molts eCommerce esperen el Black Friday per fer el seu agost particular, per\u00f2 la realitat \u00e9s molt crua si no estan preparats. No n\u2019hi ha prou de llan\u00e7ar ofertes, cal planificar-ho b\u00e9. T\u2019ajudem?<\/p>\n<h2><strong>4 recomanacions per tenir \u00e8xit aquest Black Friday<\/strong><\/h2>\n<p>Som-hi! Mans a l\u2019obra. En primer lloc, segueix aquestes recomanacions si vols pujar al tren del Black Friday aquest any:<\/p>\n<ul>\n<li>\n<h3>Comen\u00e7a ara a invertir en publicitat online.<\/h3>\n<\/li>\n<\/ul>\n<p>Ara hi ha menys anunciants licitant i \u00e9s un bon moment per atreure tr\u00e0nsit m\u00e9s econ\u00f2mic al teu eCommerce, que despr\u00e9s podr\u00e0s reimpactar amb campanyes de retargeting durant el Black Friday.<\/p>\n<ul>\n<li>\n<h3>Millora la versi\u00f3 m\u00f2bil del teu eCommerce per vendre m\u00e9s.<\/h3>\n<\/li>\n<\/ul>\n<p>Aquest any la navegaci\u00f3 des de dispositius m\u00f2bils ha augmentat m\u00e9s d\u2019un 50% respecte a l\u2019any anterior. Determina quins ajustos, millores i funcionalitats pots implementar a la versi\u00f3 \u2018mobile\u2019 del teu eCommerce per maximitzar els resultats.<\/p>\n<ul>\n<li>\n<h3>Del Black Friday&#8230; a la Black Week&#8230; al Black Month<\/h3>\n<\/li>\n<\/ul>\n<p><strong>El dia oficial del Black Friday \u00e9s el divendres 27 de novembre<\/strong>, per\u00f2 aquest any m\u00e9s que mai les promocions s\u2019avan\u00e7aran i els primers seran els que s\u2019emportaran el gat a l\u2019aigua. Si esperes al dia 27 per fer promocions, la teva compet\u00e8ncia ja s\u2019haur\u00e0 endut els teus clients.<\/p>\n<ul>\n<li>\n<h3>Prepara el teu eCommerce per millorar la conversi\u00f3<\/h3>\n<\/li>\n<\/ul>\n<p>Busca eines que et puguin ajudar a millorar la conversi\u00f3 del teu eCommerce. Des de Trilogi, et recomanem les eines seg\u00fcents:<\/p>\n<ul>\n<li>Cercadors intel\u00b7ligents: <a href=\"https:\/\/www.doofinder.com\/es\/\">Doofinder.<\/a><\/li>\n<li>Sistemes de recuperaci\u00f3 de cistelles abandonades i altres accions de m\u00e0rqueting automatitzat: <a href=\"https:\/\/www.salesmanago.es\/\">SALESmanago <\/a> i <a href=\"https:\/\/connectif.ai\/\">Connectif<\/a>.<\/li>\n<li>Segells de garantia i opinions verificades d\u2019usuaris: <a href=\"https:\/\/www.trustedshops.es\/\">Trusted Shops.<\/a><\/li>\n<li>M\u00f2duls de finan\u00e7ament de compres online: <a href=\"https:\/\/www.sequra.es\/\">SeQura,<\/a> <a href=\"https:\/\/aplazame.com\/\">Aplazame<\/a> i <a href=\"https:\/\/www.klarna.com\/es\/\">Klarna<\/a>.<\/li>\n<li>Sistemes de pagament: <a href=\"https:\/\/www.paypal.com\/es\/business\/platforms-and-marketplaces\">PayPal Commerce Platform<\/a>, <a href=\"https:\/\/bizum.es\/\">Bizum <\/a>i <a href=\"https:\/\/www.adyen.com\/es_ES\/\">Adyen<\/a>.<\/li>\n<\/ul>\n<p>N\u2019hi ha moltes al mercat; busca la soluci\u00f3 que encaixi m\u00e9s amb el teu negoci online i no dubtis a implementar-la al teu eCommerce.<\/p>\n<h2><strong>Quins tipus de promocions pots fer aquest Black Friday?<\/strong><\/h2>\n<p>Continuem! Ara toca definir tamb\u00e9 quin tipus de promocions pots fer durant el Black Friday a la teva botiga online. Aqu\u00ed tens algunes idees!<\/p>\n<h3>Tipus de promocions m\u00e9s habituals durant el Black Friday:<\/h3>\n<p><strong>Promoci\u00f3 per producte.<\/strong> \u00c9s la m\u00e9s habitual. Consisteix a aplicar un descompte directe a una selecci\u00f3 de productes durant un per\u00edode de temps determinat. \u00c9s important que el preu aparegui ratllat i que aquesta informaci\u00f3 s\u2019envi\u00ef correctament a trav\u00e9s del feed perqu\u00e8 es mostri el preu ratllat a les campanyes de Facebook ADS o perqu\u00e8 aparegui el missatge \u201cBaixada de preu\u201d a les campanyes de Display o de Shopping de Google ADS.<\/p>\n<p><strong>Promoci\u00f3 per comanda.<\/strong> Sempre \u00e9s millor que el descompte s\u2019apliqui directament, per\u00f2 tamb\u00e9 podem utilitzar codis de descompte. En aquest cas es pot aplicar un descompte per una compra m\u00ednima de X\u20ac, per la compra de productes d\u2019una categoria determinada o per la compra de m\u00e9s de X articles. Les opcions s\u00f3n infinites.<\/p>\n<p><strong>Promoci\u00f3 d\u2019enviament gratu\u00eft.<\/strong> Els usuaris cada vegada es fixen m\u00e9s en les despeses d\u2019enviament. En un per\u00edode com el Black Friday, en qu\u00e8 la compra \u00e9s molt impulsiva, fer una promoci\u00f3 d\u2019enviaments gratu\u00efts pot ser una bona opci\u00f3. Estableix un per\u00edode de temps en qu\u00e8 no s\u2019apliqui cap cost d\u2019enviament i veur\u00e0s com augmenten les vendes.<\/p>\n<p><strong>Altres tipus de promocions.<\/strong> Tamb\u00e9 hi ha molts altres tipus de promocions, com ara regalar algun producte amb la comanda, les cl\u00e0ssiques promocions 2\u00d71 o regalar un val de descompte agressiu per a una segona compra.<\/p>\n<p><strong>Captaci\u00f3 de leads amb Venda Privada. <\/strong>La pr\u00e0ctica d\u2019avan\u00e7ar el Black Friday amb vendes privades s\u2019aplica de manera molt habitual els \u00faltims anys. Consisteix a avan\u00e7ar una setmana l\u2019inici del Black Friday i, a canvi del correu de l\u2019usuari, lliurar-li un codi de descompte perqu\u00e8 pugui gaudir del Black Friday abans que ning\u00fa.<\/p>\n<p>&nbsp;<\/p>\n<p>Est\u00e0s preparat? El Black Friday ha comen\u00e7at avui!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb la crisi de la COVID-19 i el creixement del sector eCommerce, s\u2019espera que el Black Friday d\u2019aquest any pugui ser un dels m\u00e9s potents en vendes dels \u00faltims anys. Ja est\u00e0s treballant en el Black Friday? Si la resposta \u00e9s NO, no esperis m\u00e9s! Els eCommerce que no comencin ja a treballar amb l\u2019objectiu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14695,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2020: el teu ecommerce est\u00e0 preparat? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Ja est\u00e0s treballant en el Black Friday? Si la resposta \u00e9s NO, no esperis m\u00e9s! 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