{"id":18578,"date":"2020-10-19T08:57:18","date_gmt":"2020-10-19T06:57:18","guid":{"rendered":"https:\/\/trilogi.com\/blog\/black-friday-2020-com-sera\/"},"modified":"2020-10-19T08:57:18","modified_gmt":"2020-10-19T06:57:18","slug":"black-friday-2020-com-sera","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/black-friday-2020-com-sera\/","title":{"rendered":"Black Friday 2020: com ser\u00e0?"},"content":{"rendered":"<p>Amb el Black Friday 2020 a tocar, ja comencem a sentir rumors sobre com es viur\u00e0 aquest dia. El 2020 ha estat un any diferent per a tothom, tamb\u00e9 per al sector online. L\u2019eCommerce s\u2019ha consolidat i les botigues f\u00edsiques veuen com a poc a poc perden protagonisme.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14716\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1.png\" alt=\"Black-friday-2020\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-768x480.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-585x366.png 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Potser aquest any no veurem les imatges de gent entrant en desbandada als centres comercials, per\u00f2 segur que les botigues online noten l\u2019increment de tr\u00e0nsit. No \u00e9s estrany si tenim en compte que el valor total de les vendes retail a Espanya pot baixar un -12,7%, mentre que l\u2019eCommerce pot cr\u00e9ixer un 23%.<em> Font <a href=\"https:\/\/www.emarketer.com\/\">eMarketer<\/a>.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14712\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1.jpg 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-300x188.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-768x480.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-1-585x366.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Amb aquest escenari \u00e9s normal que el Black Friday d\u2019aquest any tingui en suspens tot el sector. La Covid-19 ha fet que clients que mai no havien comprat online ho hagin fet, i que sectors als quals costava superar la barrera de les botigues f\u00edsiques l\u2019hagin superada amb escreix, com l\u2019alimentaci\u00f3.<\/p>\n<p>D\u2019acord, tot aix\u00f2 est\u00e0 molt b\u00e9, per\u00f2 alguns direu que els consumidors seran m\u00e9s prudents i no voldran gastar, i per tant es vendr\u00e0 menys que altres anys.<strong> Segons una enquesta d\u2019Adobe Analytics, el volum de compres del Black Friday i el Cyber Monday aquest any pot ser un 20% superior al de l\u2019any passat.<\/strong> Ja tens la teva campanya preparada?<\/p>\n<p>Analitzem com ser\u00e0 el consumidor del Black Friday 2020.<\/p>\n<h2>El consumidor del Black Friday 2020<\/h2>\n<p>Segons una enquesta de Google:<\/p>\n<ul>\n<li>El 64% pensar\u00e0 b\u00e9 qu\u00e8 comprar abans de sortir; seran m\u00e9s prudents en les visites a botigues pel risc de contagi.<\/li>\n<li>Ens trobem amb un consumidor m\u00e9s previsor que avan\u00e7a les compres de Nadal, sobretot per evitar aglomeracions.<\/li>\n<li>El consumidor ha perdut la por al canal online. Un 62% prioritzar\u00e0 les compres per internet.<\/li>\n<\/ul>\n<p>Una altra dada interessant d\u2019aquesta enquesta \u00e9s que hem superat la barrera de l\u2019edat. Els consumidors que experimenten m\u00e9s creixement tenen entre 35 i 64 anys. S\u00f3n usuaris familiaritzats amb la tecnologia per\u00f2 que, per falta de confian\u00e7a, no havien comprat online.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14713\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-3.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-3.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-3-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-3-768x480.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-3-585x366.png 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Molts d\u2019aquests consumidors encara no tenen decidit qu\u00e8 compraran; dependr\u00e0 de la qualitat i la quantitat de les ofertes que els arribin. Els m\u00e9s previsors comencen a buscar ofertes un mes abans, cosa que consolida el fenomen del Black Month.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14711\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-2.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-2.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-2-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-2-768x480.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-2-585x366.png 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Per aix\u00f2 \u00e9s important, si tens una botiga online, comen\u00e7ar a atreure nou tr\u00e0nsit i p\u00fablic a la teva p\u00e0gina els mesos previs al Black Friday. Aix\u00ed, quan arribi el dia D, podr\u00e0s impactar amb les teves ofertes usuaris que ja et coneixen i aconseguir m\u00e9s conversions.<\/strong> Cal tenir en compte que m\u00e9s de la meitat dels usuaris fan una cerca pr\u00e8via als cercadors i un 32% a les xarxes socials. Si et vols preparar per al Black Friday, t\u2019expliquem <a href=\"https:\/\/trilogi.com\/blog\/ca\/facebook-ads-per-a-ecommerce-fes-que-els-teus-anuncis-funcionin\/\">com preparar una campanya a Facebook Ads en aquest post.<\/a> I si vols apropar-te a la generaci\u00f3 Z, no t\u2019oblidis de<a href=\"https:\/\/trilogi.com\/blog\/ca\/tiktok-la-gran-oportunitat-de-lecommerce-per-arribar-a-la-generacio-z\/\"> TikTok.<\/a><\/p>\n<h2>Quins sectors es beneficiaran del Black Friday 2020<\/h2>\n<p>Est\u00e0 clar que tots els sectors han patit canvis als quals s\u2019han hagut d\u2019adaptar amb molta rapidesa. Quins seran els sectors que m\u00e9s es beneficiaran aquest Black Friday?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14714\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-4.png\" alt=\"black friday 2020\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-4.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-4-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-4-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Moda i complements<\/h3>\n<p>Ha estat un dels sectors que m\u00e9s ha patit a nivell de botiga f\u00edsica. Aquest any tots els eCommerce de moda competiran a nivell global online.<strong> En el sector retail moltes botigues f\u00edsiques han fet el pas al canal online i ara cal millorar i adaptar l\u2019experi\u00e8ncia d\u2019usuari per garantir m\u00e9s conversions.<\/strong><\/p>\n<p>Un 32,26% dels consumidors pensa en \u201cRoba i complements\u201d com a compres que far\u00e0 durant el Black Friday.<\/p>\n<h3>Electr\u00f2nica i tecnologia<\/h3>\n<p>El gran l\u00edder del Black Friday. El gran repte de les botigues d\u2019electr\u00f2nica \u00e9s destacar davant dels competidors.<\/p>\n<p><strong>En aquest sector tan competitiu, les campanyes de pagament prenen una import\u00e0ncia especial per ser visible.<\/strong> La diferenciaci\u00f3, la compet\u00e8ncia en preu i la saturaci\u00f3 del mercat s\u00f3n els reptes que afronten els eCommerce d\u2019electr\u00f2nica i tecnologia.<\/p>\n<p>Un 26,15% de les compres del Black Friday poden ser d\u2019aquest sector: televisors, consoles o smartphones. Una bona estrat\u00e8gia d\u2019email marketing i retargeting els mesos previs al Black Friday pot ajudar a fidelitzar els teus clients i que et tri\u00efn per fer les seves compres aquell dia.<\/p>\n<h3>Salut i bellesa<\/h3>\n<p>Les cerques de salut i bellesa han crescut un 36% aquest 2020, en comparaci\u00f3 amb el 8% del 2019. Han guanyat popularitat els productes de cura personal i la cosm\u00e8tica natural. <strong>Aquest sector, igual que el de la moda, est\u00e0 experimentant un canvi de vendes del canal offline al canal online.<\/strong><\/p>\n<p>Els eCommerce com les farm\u00e0cies online i les botigues de productes de bellesa tenen moltes refer\u00e8ncies al cat\u00e0leg; mantenir un feed actualitzat i una bona gesti\u00f3 d\u2019estoc pot ser de gran ajuda aquest Black Friday 2020.<\/p>\n<h3>Productes per a la llar<\/h3>\n<p>Sens dubte, el sector dels mobles i la decoraci\u00f3 ha viscut intensament els mesos de quarantena. S\u2019ha hagut de digitalitzar per la gran demanda d\u2019aquest tipus de productes per internet.<\/p>\n<p><strong>Amb l\u2019aparici\u00f3 de m\u00e9s competidors online, \u00e9s el moment de diferenciar-te de la compet\u00e8ncia. Una bona web que ofereixi una experi\u00e8ncia de compra similar a la de la botiga f\u00edsica \u00e9s clau per a aquest sector.<\/strong><\/p>\n<h2>Est\u00e0s preparat per al Black Friday 2020?<\/h2>\n<p>Amb l\u2019arribada del Black Friday es dona el tret de sortida als pics de venda del Q4: Black Friday, Cyber Monday, Nadal i Rebaixes. Aquest any, per les circumst\u00e0ncies que hem viscut, estem tots expectants per veure qu\u00e8 pot passar a nivell online. Veurem ofertes incre\u00efbles? Per quant es multiplicaran les vendes? Estan tots els sectors consolidats online?<\/p>\n<p><strong>El m\u00e9s important \u00e9s la planificaci\u00f3 i l\u2019antelaci\u00f3 a aquestes dates.<\/strong> Una bona estrat\u00e8gia de m\u00e0rqueting \u00e9s clau; no serveix de res apuntar-se al carro de les ofertes a l\u2019\u00faltim moment. Les cerques gen\u00e8riques de producte ja comencen a l\u2019octubre.<strong> El mes anterior, els consumidors es troben en una fase de descobriment i comparaci\u00f3. \u00c9s el moment de fer campanyes de Branding perqu\u00e8 coneguin la teva marca.<\/strong> A mitjan novembre les cerques ja s\u00f3n de marca: el consumidor ja t\u00e9 m\u00e9s clar on comprar\u00e0 pel Black Friday.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14715\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-5.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-5.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-5-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-5-768x480.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/black-friday-2020-5-585x366.png 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>El que est\u00e0 clar \u00e9s que el 2020 est\u00e0 sent un any imprevisible. El comer\u00e7 online ser\u00e0 un protagonista indiscutible per les restriccions a les botigues f\u00edsiques. A Trilogi ens estem preparant per a un Black Friday sense precedents. I tu, est\u00e0s preparat?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb el Black Friday 2020 a tocar, ja comencem a sentir rumors sobre com es viur\u00e0 aquest dia. El 2020 ha estat un any diferent per a tothom, tamb\u00e9 per al sector online. L\u2019eCommerce s\u2019ha consolidat i les botigues f\u00edsiques veuen com a poc a poc perden protagonisme. Potser aquest any no veurem les imatges [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14714,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2020: com ser\u00e0? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"S\u2019acosta el Black Friday 2020. Qu\u00e8 en podem esperar? 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