les nostres prediccions del Black Friday 2020<\/a> s\u2019han complert. Com s\u2019ha comportat el consumidor aquest any? Hi ha hagut un augment de les vendes tal com estava previst? El Cyber Monday ha superat el Black Friday?<\/p>\nAquest 2020 ha estat marcat per la pand\u00e8mia del coronavirus i, amb les restriccions al comer\u00e7 f\u00edsic, durant tot l\u2019any s\u2019ha observat un protagonisme creixent del comer\u00e7 electr\u00f2nic i l\u2019aparici\u00f3 de nous segments d\u2019usuaris que abans no havien comprat online o no hi havien mostrat inter\u00e8s.<\/p>\n
El Black Friday ha estat la prova de foc per a la consolidaci\u00f3 del comer\u00e7 electr\u00f2nic. Segons les dades que hem pogut recollir, a partir d\u2019una mostra de 140 eCommerce i 37.746 comandes<\/strong>, s\u2019ha produ\u00eft un augment del 57% en comandes en comparaci\u00f3 amb el 2019<\/strong> durant el per\u00edode del 23 al 30 de novembre, la setmana del Black Friday i el Cyber Monday.<\/p>\nAquestes dades tamb\u00e9 indiquen que durant tota la setmana del Black Friday s\u2019ha produ\u00eft un augment del 41% en la facturaci\u00f3<\/strong>, amb una evoluci\u00f3 creixent a mesura que s\u2019acostava el 27 de novembre. Pel que fa al dia D, el divendres del Black Friday, les vendes augmenten m\u00e9s d\u2019un 16% en facturaci\u00f3 i m\u00e9s d\u2019un 28% en comandes<\/strong>, i s\u2019estabilitzen durant el cap de setmana, amb un increment no tan elevat comparat amb la resta de la setmana.<\/p>\nLa xifra m\u00e9s sorprenent s\u2019ha produ\u00eft durant el Cyber Monday, en qu\u00e8 les vendes han augmentat un 50% respecte a l\u2019any passat<\/strong>, i han igualat pr\u00e0cticament les vendes del divendres del Black Friday. Som davant del nou Black Friday? Amb descomptes similars als del Black Friday, les vendes s\u2019han disparat el Cyber Monday. En un dia tradicionalment reservat al sector de la tecnologia, altres sectors no han volgut perdre l\u2019oportunitat de mantenir les seves ofertes o fins i tot oferir descomptes encara millors.<\/p>\nA Trilogi destaquem que, en la mostra de 140 eCommerce, aquest any els consumidors han fet m\u00e9s comandes per\u00f2 han redu\u00eft la despesa mitjana al Black Friday un 10%<\/strong> en comparaci\u00f3 amb el 2019.<\/p>\nAmb la pand\u00e8mia s\u2019havia incorporat al canal online un target d\u2019usuaris que no havia comprat abans per internet. Durant aquest Black Friday s\u2019ha mantingut la mateixa tend\u00e8ncia? Segons les dades extretes durant aquest per\u00edode, un 50% dels consumidors han estat usuaris nous<\/strong> que no havien comprat abans, cosa que confirma la tend\u00e8ncia i consolida un cop m\u00e9s el canal de venda online.<\/p>\nEl comportament de l\u2019usuari pel que fa a la compra online varia segons el dispositiu amb qu\u00e8 veu les ofertes. La nostra an\u00e0lisi confirma el lideratge del m\u00f2bil en la captaci\u00f3 de tr\u00e0nsit, per\u00f2 l\u2019ordinador continua sent el canal preferit per fer les comandes en fases en qu\u00e8 la compra ha estat m\u00e9s reflexiva, ja que un 53% de les comandes durant el per\u00edode del Black Friday s\u2019han fet a trav\u00e9s d\u2019aquest dispositiu, seguit dels dispositius m\u00f2bils amb un 45%. Aquesta dada consolida la tend\u00e8ncia d\u2019enfocar el m\u00e0rqueting digital de captaci\u00f3 de nous usuaris als dispositius m\u00f2bils, per\u00f2 sense deixar de banda el canal desktop<\/em>, que continua sent el preferit per fer compres online. Malgrat aix\u00f2, la tend\u00e8ncia \u00e9s que els dispositius m\u00f2bils guanyin cada vegada m\u00e9s import\u00e0ncia, i en els darrers anys s\u2019ha observat com el percentatge de conversions a trav\u00e9s de mobile<\/em> agafa cada vegada m\u00e9s protagonisme.<\/p>\n","protected":false},"excerpt":{"rendered":"Fem balan\u00e7 del Black Friday i el Cyber Monday i apuntem a un augment del 41% en facturaci\u00f3 respecte al 2019 El Black Friday acaba de finalitzar i a Trilogi, ag\u00e8ncia de refer\u00e8ncia en eCommerce amb m\u00e9s de 20 anys d\u2019experi\u00e8ncia, hem fet balan\u00e7 de les vendes de 140 eCommerce que actualment utilitzen la plataforma […]<\/p>\n","protected":false},"author":2,"featured_media":14762,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\n
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