{"id":18564,"date":"2021-02-16T12:06:07","date_gmt":"2021-02-16T11:06:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-et-poden-ajudar-els-metodes-de-pagament-flexibles-a-augmentar-les\/"},"modified":"2021-02-16T12:06:07","modified_gmt":"2021-02-16T11:06:07","slug":"com-et-poden-ajudar-els-metodes-de-pagament-flexibles-a-augmentar-les","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-et-poden-ajudar-els-metodes-de-pagament-flexibles-a-augmentar-les\/","title":{"rendered":"Com et poden ajudar els m\u00e8todes de pagament flexibles a augmentar les conversions del teu eCommerce?"},"content":{"rendered":"

Durant els darrers anys hem observat que als checkouts dels eCommerce apareixien cada vegada m\u00e9s solucions de finan\u00e7ament. I aquesta tend\u00e8ncia s\u2019ha accentuat encara m\u00e9s durant l\u2019\u00faltim any, en qu\u00e8 la pand\u00e8mia va donar l\u2019empenta definitiva a les compres online.<\/p>\n

La demanda de m\u00e8todes de pagament flexibles en eCommerce va cr\u00e9ixer de la m\u00e0 de les compres durant el confinament, per\u00f2 no s\u2019hi va quedar. Mesos despr\u00e9s, els clients continuen triant aquest tipus de m\u00e8todes de pagament per pagar les seves compres.<\/p>\n

Et parlo de m\u00e8todes de pagament que s\u2019integren a les passarel\u00b7les de pagament de les botigues online o offline i permeten als clients comprar ara i pagar m\u00e9s tard els productes que adquireixen (ja sigui amb el pagament a terminis o amb altres m\u00e8todes de pagament, com el pagament a 15 dies, que estan revolucionant el mercat).<\/p>\n

Per\u00f2 quins beneficis aporten aquestes solucions de pagament flexibles a les botigues online? T\u2019ho explico!<\/p>\n

5 beneficis dels m\u00e8todes de pagament flexibles per a les botigues online<\/h2>\n

S\u2019ha demostrat que els m\u00e8todes de pagament flexibles estan associats a millores de resultats en alguns dels aspectes que m\u00e9s preocupen els eCommerce, com la taxa de conversi\u00f3, el tiquet mitj\u00e0 o fins i tot la recurr\u00e8ncia. I avui t\u2019ho explicar\u00e9 amb xifres.<\/p>\n

    \n
  1. Augment del tiquet mitj\u00e0: <\/strong>gr\u00e0cies al finan\u00e7ament, el tiquet mitj\u00e0 del teu eCommerce podria augmentar fins a un 184%. Per qu\u00e8? A ning\u00fa no li agrada fer compres d\u2019imports elevats: fa la sensaci\u00f3 de \u201cdeixar anar\u201d molts diners de cop. En canvi, gr\u00e0cies a aquests m\u00e8todes de pagament, les compres es fan m\u00e9s assequibles per als clients, que poden dividir l\u2019import total en les quotes que decideixin.<\/li>\n
  2. Increment de la taxa de conversi\u00f3: <\/strong>s\u00ed, \u00e9s un altre dels beneficis. La taxa de conversi\u00f3 de la teva botiga pot augmentar fins a un 30% gr\u00e0cies al pagament a 15 dies i fins a un 20% gr\u00e0cies al pagament ajornat. Aix\u00f2 \u00e9s perqu\u00e8, amb aquest tipus de m\u00e8todes de pagament, els clients diuen adeu al conegut \u201cdolor de pagar\u201d, culpable que de vegades els clients decideixin no convertir per problemes amb el preu dels teus productes. La flexibilitat d\u2019aquests m\u00e8todes de pagament talla d\u2019arrel aquest problema, i aix\u00ed ho reflecteix la taxa de conversi\u00f3 de milers d\u2019eCommerce.<\/li>\n
  3. Recurr\u00e8ncia de compra: <\/strong>lligat a l\u2019anterior, la flexibilitat del m\u00e8tode de pagament i l\u2019abs\u00e8ncia del dolor de pagar fan que els clients tornin a la teva botiga online un 200% m\u00e9s sovint. A m\u00e9s, el finan\u00e7ament pot ser un reclam per a aquell client que fa temps que no dona un cop d\u2019ull al cat\u00e0leg de la teva botiga: copies com \u201cDescobreix el nou port\u00e0til gaming i paga\u2019l fins a en 36 quotes\u201d et poden ajudar a recuperar el cor del teu client.<\/li>\n
  4. CTR: <\/strong>cosa que demostra que el finan\u00e7ament \u00e9s un reclam. Les teves campanyes de pagament se\u2019n veuran beneficiades si les recolzes en copies com \u201cFins a 36 mesos sense interessos\u201d.<\/li>\n
  5. Vendes: <\/strong>\u00f2bviament, els beneficis anteriors es reflecteixen en la macroconversi\u00f3 somiada per tot eCommerce: les vendes poden augmentar fins a un 50% gr\u00e0cies als m\u00e8todes de pagament flexibles.<\/li>\n<\/ol>\n

    Et convido a provar-ho: afegeix un m\u00e8tode de pagament flexible al teu web i pren com a KPI els beneficis que t\u2019explico. T\u2019asseguro que m\u2019escriur\u00e0s, i no precisament decebut. Moltes botigues ja avalen el que t\u2019estic explicant.<\/p>\n

    I aquests resultats milloren encara m\u00e9s quan el finan\u00e7ament \u00e9s instantani, com a Aplazame<\/a>, una soluci\u00f3 de finan\u00e7ament que ofereix als teus clients la possibilitat de pagar les compres a terminis en q\u00fcesti\u00f3 de segons. Com que \u00e9s molt dif\u00edcil portar els clients a l\u2019\u00faltim pas del proc\u00e9s de compra, el pagament, el millor \u00e9s que els m\u00e8todes de pagament que hi tinguis siguin r\u00e0pids, din\u00e0mics i intu\u00eftius. I, sobretot, transparents.<\/p>\n

    Amb Aplazame tindr\u00e0s la seguretat de l\u2019\u00fanica plataforma de pagament ajornat que compta amb el suport i la solidesa financera d\u2019un banc, aix\u00ed com un m\u00e8tode de pagament transparent en qu\u00e8 els teus clients sempre sabran qu\u00e8 pagaran, quan ho pagaran i quan acabaran de pagar-ho. Perqu\u00e8 \u00e9s important garantir tota la seguretat als teus clients en el moment del pagament. Ells decideixen quan pagaran les quotes i quantes quotes pagaran. Aplazame s\u2019encarrega de posar-los-ho f\u00e0cil.<\/p>\n

    Si vols con\u00e8ixer m\u00e9s aquest servei, que ja pots integrar a la teva botiga gr\u00e0cies a Trilogi, contacta amb nosaltres<\/a> i explica\u2019ns el teu projecte!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Durant els darrers anys hem observat que als checkouts dels eCommerce apareixien cada vegada m\u00e9s solucions de finan\u00e7ament. I aquesta tend\u00e8ncia s\u2019ha accentuat encara m\u00e9s durant l\u2019\u00faltim any, en qu\u00e8 la pand\u00e8mia va donar l\u2019empenta definitiva a les compres online. La demanda de m\u00e8todes de pagament flexibles en eCommerce va cr\u00e9ixer de la m\u00e0 de […]<\/p>\n","protected":false},"author":2,"featured_media":14789,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nCom et poden ajudar els m\u00e8todes de pagament flexibles a augmentar les conversions del teu eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Durant els darrers anys hem observat que als checkouts dels eCommerce apareixien cada vegada m\u00e9s solucions de finan\u00e7ament. 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