{"id":18558,"date":"2023-07-11T13:18:08","date_gmt":"2023-07-11T11:18:08","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\/"},"modified":"2026-10-23T18:21:52","modified_gmt":"2026-10-23T16:21:52","slug":"how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\/","title":{"rendered":"How to calculate ROI and ROAS in digital marketing campaigns for eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re a <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">digital marketing<\/a> professional or an eCommerce owner, two of the most important metrics you need to know are Return on Investment (ROI) and Return on Ad Spend (ROAS). These two metrics let you measure the effectiveness of your marketing campaigns and adjust your strategies to maximize your profits. Let\u2019s see how to calculate these two essential metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Return on Investment (ROI)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI is used to measure the profitability of an investment. In marketing, ROI represents how much money you make (or lose) relative to the total cost of a marketing campaign. It isn\u2019t limited to ad spend; it also includes other associated costs, such as content creation, time invested and technical costs, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To calculate ROI, use the following formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROI = (Net return on investment &#8211; Cost of investment) \/ Cost of investment * 100%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you spent \u20ac1,000 on a marketing campaign and generated \u20ac4,000 in direct sales from it, your ROI would be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROI = (\u20ac4,000 &#8211; \u20ac1,000) \/ \u20ac1,000 * 100% = 300%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This result means that for every euro you spent on the marketing campaign, you earned \u20ac3 in profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Return on Ad Spend (ROAS)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS is a metric used specifically to measure the effectiveness of an online advertising campaign. It helps you understand how well your ad spend is generating revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To calculate ROAS, use the following formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROAS = Ad revenue \/ Ad cost * 100%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you spent \u20ac500 on ads and generated \u20ac2,500 in sales from those ads, your ROAS would be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROAS = \u20ac2,500 \/ \u20ac500 * 100% = 500%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This result means that for every euro you spent on advertising, you generated \u20ac5 in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The difference between ROI and ROAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main difference between ROI and ROAS is that ROI provides an overall view of a marketing campaign\u2019s profitability, taking all associated costs into account, while ROAS focuses specifically on the profitability of ad spend. Both metrics are valuable for a company, but how they\u2019re applied will depend on the company\u2019s specific goals and marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that while ROI and ROAS are useful metrics, they shouldn\u2019t be the only ones you use to evaluate the success of your marketing campaigns; there are others, such as <a href=\"https:\/\/trilogi.com\/blog\/en\/improve-your-campaign-profitability-roas-roi-and-poas\/\">POAS<\/a>. Other factors such as new customer acquisition, customer retention, customer lifetime value and customer satisfaction are also vital to your eCommerce\u2019s long-term success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, ROI and ROAS are essential tools that can help you better understand the performance of your marketing and advertising campaigns, and they let you make informed decisions to optimize your strategies and maximize your profits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a digital marketing professional or an eCommerce owner, two of the most important metrics you need to know are Return on Investment (ROI) and Return on Ad Spend (ROAS). These two metrics let you measure the effectiveness of your marketing campaigns and adjust your strategies to maximize your profits. Let\u2019s see how to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16504,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to calculate ROI and ROAS in digital marketing campaigns for eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"How do you calculate ROAS and ROI? Measure the effectiveness of your campaigns and adjust your strategies to maximize your profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to calculate ROI and ROAS in digital marketing campaigns for eCommerce | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"How do you calculate ROAS and ROI? Measure the effectiveness of your campaigns and adjust your strategies to maximize your profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T11:18:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How to calculate ROI and ROAS in digital marketing campaigns for eCommerce\",\"datePublished\":\"2023-07-11T11:18:08+00:00\",\"dateModified\":\"2026-10-23T16:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/\"},\"wordCount\":428,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/\",\"name\":\"How to calculate ROI and ROAS in digital marketing campaigns for eCommerce | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"datePublished\":\"2023-07-11T11:18:08+00:00\",\"dateModified\":\"2026-10-23T16:21:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"How do you calculate ROAS and ROI? 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