{"id":18555,"date":"2021-05-12T18:04:31","date_gmt":"2021-05-12T16:04:31","guid":{"rendered":"https:\/\/trilogi.com\/blog\/coneixes-paragone-es-la-nostra-nova-eina-aliada-de-social-media-i-si-vols\/"},"modified":"2021-05-12T18:04:31","modified_gmt":"2021-05-12T16:04:31","slug":"coneixes-paragone-es-la-nostra-nova-eina-aliada-de-social-media-i-si-vols","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/coneixes-paragone-es-la-nostra-nova-eina-aliada-de-social-media-i-si-vols\/","title":{"rendered":"Coneixes Paragone? \u00c9s la nostra nova eina aliada de Social Media i, si vols, tamb\u00e9 la teva"},"content":{"rendered":"

A Trilogi hem comen\u00e7at una col\u00b7laboraci\u00f3 amb la plataforma digital Paragone<\/a>. Potser et sona m\u00e9s si esmentem el seu nom anterior: MakeMeReach. Paragone \u00e9s el nou nom d\u2019aquesta empresa que ofereix diverses solucions de Social Media<\/strong> per a negocis tan exigents com el teu.<\/p>\n

Gr\u00e0cies a aquesta col\u00b7laboraci\u00f3 podr\u00e0s tenir totes les teves xarxes socials sota control<\/strong>, independentment dels seus canvis. Perqu\u00e8 s\u00ed, el m\u00f3n del m\u00e0rqueting i les xarxes socials canvia cont\u00ednuament i necessites una plataforma que et garanteixi estar sempre al dia.<\/p>\n

Coneix la feina de Paragone<\/h2>\n

Paragone \u00e9s una plataforma digital nascuda en el si de la innovadora empresa tecnol\u00f2gica Perion Network. Aquest grup israeli\u00e0, immers en l\u2019ecosistema de la publicitat digital, ofereix a negocis de tot el m\u00f3n l\u2019oportunitat de desbloquejar oportunitats de creixement en la publicitat digital<\/strong>, i ho fa gr\u00e0cies al desenvolupament d\u2019aplicacions de participaci\u00f3 i monetitzaci\u00f3 per a negocis digitals.<\/p>\n

L\u2019\u00e0mbit de les xarxes socials, i de la publicitat que s\u2019hi fa, est\u00e0 en moviment continu. Qui parpelleja es queda fora, obsolet. Ho sabem perqu\u00e8 el m\u00e0rqueting social ho demostra cada dia amb la incorporaci\u00f3 de nous canals i noves possibilitats d\u2019arribar a la nostra audi\u00e8ncia<\/strong>.<\/p>\n

Per aix\u00f2 calia desenvolupar aquesta avan\u00e7ada plataforma SaaS de gesti\u00f3 de publicitat multicanal amb cobertura integral <\/strong>i coneixement sobre el rendiment del m\u00e0rqueting social de les marques.<\/p>\n

A m\u00e9s, Paragone es nodreix d\u2019altres eines d\u2019\u00e8xit del grup empresarial. Per exemple, treballa en estreta col\u00b7laboraci\u00f3 amb Undertone, una plataforma que crea experi\u00e8ncies publicit\u00e0ries en v\u00eddeo adaptades a totes les pantalles i dispositius.<\/p>\n

Aix\u00f2 \u00e9s el que pot fer per tu aquesta plataforma digital<\/h2>\n

Per\u00f2 la pregunta no \u00e9s qu\u00e8 \u00e9s capa\u00e7 de fer Paragone. La pregunta \u00e9s: qu\u00e8 pot fer Paragone pel teu negoci? I \u00e9s justament per la resposta a aquesta pregunta que hem decidit signar aquesta col\u00b7laboraci\u00f3.<\/p>\n

Comencem pel m\u00e9s interessant: si t\u2019est\u00e0s plantejant fer promocions de Social Media a Facebook, Instagram, Twitter, Snapchat o TikTok<\/strong>, ho podr\u00e0s fer des d\u2019un \u00fanic lloc. F\u00e0cil, intu\u00eftiu i amb perm\u00eds per monitorar totes les teves campanyes.<\/p>\n

Coneixent totes les teves campanyes i sabent per endavant les probabilitats de complir els objectius amb cadascuna, podr\u00e0s augmentar o reduir la inversi\u00f3 a temps. \u00c9s a dir, Paragone t\u2019ajuda a reduir els riscos amb la seva pr\u00f2pia eina d\u2019intel\u00b7lig\u00e8ncia artificial anomenada \u201c<\/strong>probability to succeed \u00bb<\/strong>.<\/strong><\/p>\n

D\u2019altra banda, cal dir que Paragone treballa amb la intel\u00b7lig\u00e8ncia artificial de Facebook<\/strong> i fa servir algoritmes avan\u00e7ats que analitzen en temps real les dades de tots els teus canals de xarxes socials; a m\u00e9s, et dona recomanacions personalitzades tamb\u00e9 per a campanyes de CBO. Aix\u00ed \u00e9s m\u00e9s senzill detectar oportunitats de creixement.<\/p>\n

\u00c9s clar que la plataforma crea informes personalitzats de totes les teves campanyes i te\u2019ls mostra en una mateixa vista <\/strong>per aconseguir la m\u00e0xima efici\u00e8ncia. Fins i tot pots automatitzar les activitats que et prenen m\u00e9s temps. L\u2019objectiu \u00e9s optimitzar el teu temps o el dels teus treballadors. Sona b\u00e9, oi?<\/p>\n

Aix\u00f2 \u00e9s el que m\u00e9s ens agrada de Paragone<\/h2>\n

Sens dubte, el que m\u00e9s ens agrada \u00e9s que sigui una plataforma 360<\/strong>, que unifiqui tots els canals i que analitzi de manera detallada totes les creativitats en temps real. Per\u00f2 el m\u00e9s sorprenent arriba sempre quan proves la plataforma. Ser\u00e0 llavors quan t\u2019adonar\u00e0s de com n\u2019\u00e9s de f\u00e0cil i intu\u00eftiva.<\/p>\n

    \n
  • \u00c9s molt senzill segmentar i provar audi\u00e8ncies<\/strong>.<\/li>\n
  • \u00c9s f\u00e0cil provar creativitats<\/strong> i triar quines rendeixen millor.<\/li>\n
  • \u00c9s r\u00e0pid obtenir informes personalitzats<\/strong> de tots els teus anuncis.<\/li>\n
  • \u00c9s c\u00f2mode compartir aquests informes<\/strong> amb tots els membres del teu equip.<\/li>\n
  • \u00c9s possible tenir una conversa en directe amb l\u2019equip<\/strong> mitjan\u00e7ant un xat dins de la plataforma.<\/li>\n<\/ul>\n

    En definitiva, \u00e9s la millor manera de controlar i monitorar el rendiment de tota la teva publicitat de pagament<\/strong> a les xarxes. T\u2019agrada com sona aix\u00f2 de controlar i monitorar el rendiment?<\/p>\n","protected":false},"excerpt":{"rendered":"

    A Trilogi hem comen\u00e7at una col\u00b7laboraci\u00f3 amb la plataforma digital Paragone. Potser et sona m\u00e9s si esmentem el seu nom anterior: MakeMeReach. Paragone \u00e9s el nou nom d\u2019aquesta empresa que ofereix diverses solucions de Social Media per a negocis tan exigents com el teu. Gr\u00e0cies a aquesta col\u00b7laboraci\u00f3 podr\u00e0s tenir totes les teves xarxes socials […]<\/p>\n","protected":false},"author":2,"featured_media":14834,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nConeixes Paragone? \u00c9s la nostra nova eina aliada de Social Media i, si vols, tamb\u00e9 la teva | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A Trilogi hem comen\u00e7at una col\u00b7laboraci\u00f3 amb la plataforma digital Paragone . Potser et sona m\u00e9s si esmentem el seu nom anterior: MakeMeReach. 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