{"id":18535,"date":"2021-11-17T09:00:36","date_gmt":"2021-11-17T08:00:36","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-vendre-en-nous-mercats-a-traves-de-marketplaces\/"},"modified":"2021-11-17T09:00:36","modified_gmt":"2021-11-17T08:00:36","slug":"com-vendre-en-nous-mercats-a-traves-de-marketplaces","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-vendre-en-nous-mercats-a-traves-de-marketplaces\/","title":{"rendered":"Com vendre en nous mercats a trav\u00e9s de marketplaces"},"content":{"rendered":"<p>Coneixes els fonaments de l\u2019expansi\u00f3 cross-border? Vendre en marketplaces est\u00e0 a l\u2019ordre del dia, ja que ens ajuda a arribar a nous mercats amb el nostre negoci de manera molt m\u00e9s r\u00e0pida. L\u2019eCommerce \u00e9s un canal essencial per a l\u2019\u00e8xit d\u2019un negoci i l\u2019expansi\u00f3 multicanal \u00e9s un pas que no sempre \u00e9s f\u00e0cil de gestionar. A continuaci\u00f3 t\u2019expliquem com fer el salt a nous mercats amb marketplaces i sortir-ne amb \u00e8xit.<\/p>\n<h2>Tria el mercat adequat<\/h2>\n<p>Abans de crear una estrat\u00e8gia transfronterera, haur\u00e0s d\u2019escollir els mercats adequats per a la teva expansi\u00f3 internacional. Fes-te aquestes preguntes abans de seleccionar els mercats objectiu:<\/p>\n<ul>\n<li>Ja tens clients internacionals? On s\u00f3n?<\/li>\n<li>Hi ha demanda dels teus productes fora del teu mercat local?<\/li>\n<li>Amb qui competir\u00e0s als nous mercats?<\/li>\n<li>Quins canals de comunicaci\u00f3 i captaci\u00f3 pots utilitzar per guanyar clients r\u00e0pidament?<\/li>\n<\/ul>\n<p>El primer pas \u00e9s optimitzar els teus recursos i adre\u00e7ar-te a uns pocs mercats seleccionats amb el potencial de creixement empresarial m\u00e9s alt. Despr\u00e9s, podr\u00e0s establir un posicionament en termes de valor i preu i identificar els canals de comercialitzaci\u00f3 adequats per al teu negoci.<\/p>\n<h2>Identificar els canals de m\u00e0rqueting adequats per al teu negoci<\/h2>\n<p>Els consumidors confien en els marketplaces i \u00e9s m\u00e9s probable que comprin productes en llocs reconeguts. Malgrat els seus requisits estrictes, els marketplaces permeten als minoristes arribar a milions de clients potencials.<\/p>\n<p>Una bona estrat\u00e8gia \u00e9s comen\u00e7ar amb els marketplaces globals, com Amazon, eBay, etc., per provar diferents productes en diversos mercats. Tanmateix, quan et llances a un mercat nou, no has d\u2019ignorar els actors locals. Els marketplaces especialitzats s\u00f3n dominants en diversos mercats nacionals: pensa en Zalando a Alemanya, per exemple. A Fran\u00e7a, els marketplaces tenen un paper especialment important, amb diverses plataformes clau al costat dels l\u00edders mundials, com Cdiscount, FNAC i La Redoute.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-14939 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lgw-300x257.png\" alt=\"\" width=\"660\" height=\"565\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lgw-300x257.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lgw-768x657.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lgw.png 778w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h2>Fonaments de la venda cross-border: pensa globalment, actua localment<\/h2>\n<p>Quan vens internacionalment, \u00e9s vital semblar tan local com sigui possible per connectar de veritat amb el teu p\u00fablic objectiu. Aix\u00f2 vol dir adaptar el llenguatge de la botiga a la cultura local i atendre les prefer\u00e8ncies del mercat.<\/p>\n<h3>L\u2019idioma importa<\/h3>\n<p>Un estudi de Common Sense Advisory va demostrar que gaireb\u00e9 el 60% dels clients online no compren en llocs web que no estan en la seva llengua materna. Tant les fitxes de producte com el m\u00e0rqueting de continguts han de ser multiling\u00fces, inclosos els blogs, els tutorials i els v\u00eddeos. La clau \u00e9s localitzar el contingut en lloc de limitar-se a traduir-lo: utilitza el vocabulari, la redacci\u00f3 i les expressions perqu\u00e8 ressoni al mercat objectiu. Les talles, els pesos i els volums s\u2019han d\u2019adaptar als est\u00e0ndards locals.<\/p>\n<p>Els consumidors valoren que hi hagi una adre\u00e7a de correu electr\u00f2nic i un n\u00famero de tel\u00e8fon local de contacte, sobretot per poder contactar f\u00e0cilment sense haver de pagar tarifes internacionals. Comptar amb un equip de vendes i d\u2019atenci\u00f3 al client local i natiu \u00e9s fonamental per garantir la satisfacci\u00f3 del client.<\/p>\n<h3>Coneix el mercat<\/h3>\n<p>Les promocions de m\u00e0rqueting han de coincidir amb les festes i els esdeveniments populars al teu mercat objectiu, com Nadal, el Black Friday, les rebaixes d\u2019estiu i d\u2019hivern, etc. Les estacions de l\u2019any tamb\u00e9 poden tenir un impacte significatiu en qu\u00e8 es ven i on. Pensa, per exemple, en el llan\u00e7ament d\u2019una col\u00b7lecci\u00f3 d\u2019hivern a Austr\u00e0lia alhora que al Regne Unit: el m\u00e9s probable \u00e9s que fracassi al mercat on ara no \u00e9s hivern.<\/p>\n<h3>Lliuraments i devolucions<\/h3>\n<p>Els lliuraments puntuals ofereixen una oportunitat real d\u2019augmentar les taxes de conversi\u00f3 i fidelitzar els clients. Pel que fa a l\u2019embalatge dels enviaments transfronterers, el m\u00e9s important \u00e9s minimitzar els costos. Cada vegada m\u00e9s clients esperen el lliurament el mateix dia per part dels minoristes online als mercats d\u2019eCommerce desenvolupats, com els Estats Units, el Regne Unit o Alemanya.<\/p>\n<p>Les despeses d\u2019enviament de les devolucions, les pol\u00edtiques de devoluci\u00f3 restrictives i un mal servei d\u2019atenci\u00f3 al client s\u00f3n tres factors clau que provoquen una mala experi\u00e8ncia del client quan compra online. Per anar sobre segur, planteja\u2019t crear un conjunt separat de termes i condicions per a cada regi\u00f3, pa\u00eds o fins i tot sector, per alinear-te amb els requisits i les expectatives de cadascun.<\/p>\n<h3>Q\u00fcestions monet\u00e0ries<\/h3>\n<p>S\u2019ha confirmat que l\u2019\u00fas de les monedes locals genera m\u00e9s vendes i \u00e9s obligatori en certes plataformes, com Google Shopping.<\/p>\n<p>Sovint se suposa que les targetes de cr\u00e8dit s\u00f3n la millor i \u00fanica manera d\u2019acceptar el pagament de les compres online, per\u00f2 aix\u00f2 nom\u00e9s \u00e9s parcialment cert. Tot i que \u00e9s el m\u00e8tode de pagament m\u00e9s popular a tot el m\u00f3n (domina m\u00e9s del 50% del mercat a la majoria de pa\u00efsos), hi ha altres m\u00e8todes de pagament que tenen pes en alguns pa\u00efsos.<\/p>\n<p>Ara que les compres des del m\u00f2bil s\u2019estan convertint en la norma a Europa, els minoristes electr\u00f2nics transfronterers s\u2019han d\u2019assegurar que els seus m\u00e8todes de pagament tamb\u00e9 estiguin adaptats als m\u00f2bils.<\/p>\n<p>Per assolir l\u2019\u00e8xit nom\u00e9s et falta una cosa: una eina que t\u2019ajudi a gestionar l\u2019expansi\u00f3 del teu negoci a pa\u00efsos internacionals a trav\u00e9s de marketplaces. Per aix\u00f2 et presento <strong>Lengow<\/strong>, la soluci\u00f3 d\u2019eCommerce m\u00e9s utilitzada per marques i distribu\u00efdors, que permet l\u2019expansi\u00f3 multicanal dels teus cat\u00e0legs de productes i gestionar-los de manera autom\u00e0tica en marketplaces, comparadors de preus, afiliaci\u00f3, retargeting, etc. Amb m\u00e9s de 1.800 clients, la plataforma Lengow ofereix un ecosistema potent a les 4.600 marques i minoristes que la utilitzen en 42 pa\u00efsos de tot el m\u00f3n. Una de les ag\u00e8ncies que ajuden a treure el m\u00e0xim profit de <a href=\"https:\/\/www.lengow.com\/es\/?utm_medium=media&amp;utm_source=trilogi&amp;utm_campaign=trilogi_lengow\"><strong>Lengow<\/strong><\/a> \u00e9s Trilogi, que ajuda marques i distribu\u00efdors a incrementar les seves vendes en el sector online.<\/p>\n<p>Aix\u00ed doncs, t\u2019interessa saber m\u00e9s sobre com portar el teu negoci a l\u2019estranger? Posa\u2019t en contacte amb nosaltres: et podem ajudar a expandir el teu negoci cross-border.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-14948 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/logos41635-300x169.jpg\" alt=\"\" width=\"702\" height=\"396\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/logos41635-300x169.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/logos41635-768x432.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/logos41635.jpg 960w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coneixes els fonaments de l\u2019expansi\u00f3 cross-border? Vendre en marketplaces est\u00e0 a l\u2019ordre del dia, ja que ens ajuda a arribar a nous mercats amb el nostre negoci de manera molt m\u00e9s r\u00e0pida. L\u2019eCommerce \u00e9s un canal essencial per a l\u2019\u00e8xit d\u2019un negoci i l\u2019expansi\u00f3 multicanal \u00e9s un pas que no sempre \u00e9s f\u00e0cil de gestionar. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14940,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1743],"tags":[],"class_list":["post-18535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre en nous mercats a trav\u00e9s de marketplaces | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Vendre en marketplaces est\u00e0 a l\u2019ordre del dia. 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