{"id":18534,"date":"2021-11-25T13:31:34","date_gmt":"2021-11-25T12:31:34","guid":{"rendered":"https:\/\/trilogi.com\/blog\/guia-per-utilitzar-tiktok-ads-i-treuren-el-maxim-rendiment\/"},"modified":"2021-11-25T13:31:34","modified_gmt":"2021-11-25T12:31:34","slug":"guia-per-utilitzar-tiktok-ads-i-treuren-el-maxim-rendiment","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/guia-per-utilitzar-tiktok-ads-i-treuren-el-maxim-rendiment\/","title":{"rendered":"Guia per utilitzar TikTok Ads i treure\u2019n el m\u00e0xim rendiment"},"content":{"rendered":"<p>TikTok es va llan\u00e7ar el 2016 i molts de nosaltres no li vam prestar prou atenci\u00f3. Una app de balls\u2026 quina ximpleria. <strong>Potser perqu\u00e8 els <em>mil\u00b7lennials <\/em>ens cr\u00e8iem amb el monopoli del que \u00e9s trendy i que sempre an\u00e0vem a l\u2019\u00faltima, i resulta que de vegades el radar ens falla.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14904\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt1-300x201.png\" alt=\"\" width=\"743\" height=\"498\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt1-300x201.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt1-768x514.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt1-263x175.png 263w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt1.png 1023w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>Avui dia TikTok t\u00e9 m\u00e9s de 800 milions d\u2019usuaris actius al mes a tot el m\u00f3n. (<a href=\"https:\/\/datareportal.com\/social-media-users\">Dataportal<\/a>, 2020).<\/p>\n<h2>Qui s\u00f3n els usuaris de TikTok i per qu\u00e8 hi estan tan enganxats?<\/h2>\n<p>TikTok semblava cosa de nens, per\u00f2 no ho \u00e9s tant. El 41% dels usuaris de TikTok t\u00e9 entre 16 i 24 anys i l\u2019edat mitjana de l\u2019usuari va pujant. I s\u2019estima que a Espanya <strong>l\u2019aplicaci\u00f3 s\u2019obre una mitjana de 7 vegades al dia. <\/strong>Tantes? Doncs s\u00ed, i us explicarem per qu\u00e8.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14905 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt2-300x447.png\" alt=\"\" width=\"495\" height=\"738\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt2-300x447.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt2.png 440w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/p>\n<p>Una de les claus de l\u2019\u00e8xit de TikTok \u00e9s el format. A difer\u00e8ncia d\u2019altres xarxes socials, nom\u00e9s cal obrir l\u2019app perqu\u00e8 t\u2019ensenyi <strong>contingut nou, aleatori i al teu gust. <\/strong>Sense seguir ning\u00fa, sense tenir l\u2019@ de ning\u00fa\u2026 nom\u00e9s lliscant.<\/p>\n<p>I com sap qu\u00e8 t\u2019enganxa? Pel seu algoritme. I encara que sembli que quan parlem d\u2019algoritmes parlem de m\u00e0gia negra, l\u2019algoritme de TikTok es fixa en quins v\u00eddeos mires sencers, comparteixes i passes\u2026 per ensenyar-te sempre just el que vols. I s\u2019equivoca poc.<\/p>\n<p>Una altra de les claus de l\u2019\u00e8xit de TikTok \u00e9s <strong>la viralitat. <\/strong>Un gran encert de l\u2019app \u00e9s poder compartir v\u00eddeos amb qui sigui, encara que no tingui l\u2019app. Et permet baixar-te el v\u00eddeo i enviar-lo. <strong>Trenca la barrera de \u2018baixa\u2019t l\u2019aplicaci\u00f3\u2019, \u2018crea un compte\u2019, \u2018accepta la privacitat\u2019<\/strong>\u2026 Un v\u00eddeo de TikTok el veur\u00e0s al teu Twitter i al Whatsapp de la teva mare. Aix\u00f2 \u00e9s viralitat.<\/p>\n<p>Si has llegit fins aqu\u00ed, ja tens clar per qu\u00e8 TikTok ho peta\u2026 I per anunciar el teu negoci? Val la pena?<\/p>\n<p>&nbsp;<\/p>\n<h2>Fer publicitat a TikTok, val la pena?<\/h2>\n<p>Abans de llan\u00e7ar-te a la piscina, pensa en <strong>els teus clients, la teva audi\u00e8ncia. <\/strong>TikTok et permet arribar a una franja d\u2019edat molt concreta: el 66% dels usuaris de l\u2019app t\u00e9 menys de 30 anys. Encara que es va ampliant de mica en mica, ara mateix cal tenir en compte aquesta dada.<\/p>\n<p>&nbsp;<\/p>\n<h3>Quin tipus de publicitat funciona a TikTok?<\/h3>\n<p>Si has treballat abans amb m\u00e0rqueting digital, coneixer\u00e0s altres plataformes com <a href=\"https:\/\/trilogi.com\/blog\/ca\/hagakure-google-ads-com-aprofitar-el-poder-de-lalgoritme\/\">Google Ads<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-funciona-whatsapp-business-guia-completa\/\">Whatsapp Business<\/a> o <a href=\"https:\/\/trilogi.com\/blog\/ca\/facebook-ads-per-a-ecommerce-fes-que-els-teus-anuncis-funcionin\/\">Facebook Ads<\/a>. <strong>Doncs TikTok Ads \u00e9s semblant, per\u00f2 hi ha una cosa molt important que has de tenir en compte: el contingut ha d\u2019estar adaptat a TikTok.<\/strong><\/p>\n<p>Aquesta xarxa social t\u00e9 un llenguatge molt caracter\u00edstic i cal dominar-lo perqu\u00e8 la teva publicitat funcioni.<\/p>\n<ul>\n<li><strong>Capta l\u2019atenci\u00f3. <\/strong>La gent llisca molt r\u00e0pid quan \u00e9s a TikTok. Capta la seva atenci\u00f3, explica alguna cosa \u00fatil o passaran de tu.<\/li>\n<li><strong>Fes servir influencers<\/strong>. TikTok tamb\u00e9 t\u00e9 un ecosistema d\u2019<em>influencers<\/em>. Troba els que millor s\u2019adaptin als valors de la teva marca.<\/li>\n<li><strong>Fes publicitat. <\/strong>Per\u00f2 ho repeteixo: el llenguatge \u00e9s important; sigues un aut\u00e8ntic TikToker quan facis els continguts patrocinats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Quant costa fer publicitat a TikTok?<\/h2>\n<p>Com que t\u00e9 pocs anunciants, TikTok encara t\u00e9 uns costos molt alts. Una campanya hauria de comptar amb un m\u00ednim de <strong>20 \u20ac\/dia <\/strong>per comen\u00e7ar a veure resultats i impressions.<\/p>\n<p>Aix\u00f2 pot ser una barrera per a anunciants m\u00e9s petits que no tinguin aquest pressupost, per\u00f2 a mesura que l\u2019app creixi i tingui m\u00e9s audi\u00e8ncia, el CPC baixar\u00e0.<\/p>\n<h2>Formats de publicitat a TikTok<\/h2>\n<p>D\u2019acord, recapitulem. T\u2019interessa l\u2019audi\u00e8ncia potencial de TikTok d\u2019entre 16 i 24 anys, tens la inversi\u00f3 m\u00ednima per a la campanya i uns anuncis creatius al m\u00e9s pur estil TikToker. Quins formats hi ha disponibles per llan\u00e7ar una campanya?<\/p>\n<h3 style=\"padding-left: 40px;\">Brand Takeover<\/h3>\n<p style=\"padding-left: 40px;\">El teu anunci apareixer\u00e0 a pantalla completa en el moment d\u2019obrir l\u2019app. Nom\u00e9s hi pot haver una marca per dia i per pa\u00eds.<br \/>\nEls usuaris poden accedir a un perfil de l\u2019app o ser redirigits a un web, per exemple.<br \/>\nGuanyes molta visibilitat, per\u00f2 \u00e9s un format d\u2019anunci que demana una inversi\u00f3 molt alta.<\/p>\n<h3 style=\"padding-left: 40px;\">Anuncis In-Feed<\/h3>\n<p style=\"padding-left: 40px;\">Aquests anuncis apareixen al feed \u201cPer a tu\u201d, per aix\u00f2 \u00e9s molt important que sigui contingut realment de qualitat i que l\u2019usuari vulgui quedar-se a veure el v\u00eddeo sencer.<br \/>\nEls usuaris podran interactuar amb el v\u00eddeo.<\/p>\n<h3 style=\"padding-left: 40px;\">Hashtag Challenge<\/h3>\n<p style=\"padding-left: 40px;\">Aqu\u00ed es tracta de crear un Challenge i animar els usuaris a participar-hi. Aix\u00ed, si els usuaris s\u2019uneixen al teu repte, comparteixen el seu contingut de qualitat a l\u2019app, viralitzen la campanya i donen visibilitat a la marca.<\/p>\n<h3 style=\"padding-left: 40px;\">Brand Lenses<\/h3>\n<p style=\"padding-left: 40px;\">En aquest cas els protagonistes s\u00f3n els filtres, de manera semblant a Snapchat o a les stories d\u2019Instagram.<br \/>\nEs tracta de crear filtres de realitat augmentada perqu\u00e8 els usuaris els incorporin als seus continguts.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14906 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt3-300x138.png\" alt=\"\" width=\"746\" height=\"343\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt3-300x138.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt3-768x353.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt3.png 954w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2>Crear una campanya a TikTok<\/h2>\n<p>Ho tens clar? Creem una campanya a TikTok.<\/p>\n<ul>\n<li>Accedeix a TikTok for Business.\n<ul>\n<li>Hi pots accedir a trav\u00e9s d\u2019<a href=\"https:\/\/www.tiktok.com\/business\/es\">aquest enlla\u00e7<\/a> i crear un compte fent clic a \u201cComen\u00e7ar\u201d. Segueix el proc\u00e9s de registre i en dos minuts ja tindr\u00e0s el teu compte d\u2019anunciant.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-14907 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-300x92.png\" alt=\"\" width=\"701\" height=\"215\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-300x92.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-1100x338.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-768x236.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-1536x472.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4-1170x360.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt4.png 1896w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<ul>\n<li>Crea la teva primera campanya\n<ul>\n<li>Ara que ja tens el compte, al gestor d\u2019anuncis ves al men\u00fa \u201cCampaign\u201d i despr\u00e9s a Create.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-14908 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt5-300x91.png\" alt=\"\" width=\"493\" height=\"150\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt5-300x91.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt5-768x232.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt5.png 803w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<ul>\n<li>Configura la campanya. Selecciona l\u2019objectiu de la campanya.\n<ul>\n<li>Igual que en altres plataformes, pots decidir si vols que la campanya s\u2019orienti a abast, tr\u00e0nsit, visualitzacions de v\u00eddeo, conversions, instal\u00b7lacions d\u2019aplicacions i, com a novetat, generaci\u00f3 de clients potencials (lead generation).<\/li>\n<li>Aqu\u00ed tamb\u00e9 haur\u00e0s d\u2019escollir el pressupost total o diari de la campanya.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Escull les ubicacions i l\u2019audi\u00e8ncia.\n<ul>\n<li>Aqu\u00ed ja crees el grup d\u2019anuncis. Pots seleccionar ubicacions, ja que des de TikTok Ads tamb\u00e9 pots crear publicitat en altres apps com Vigo Video (a l\u2019\u00cdndia), Helo, Pangle o BuzzVideo.<\/li>\n<li>A \u201cTargeting\u201d pots definir la teva audi\u00e8ncia objectiu filtrant per ubicaci\u00f3, edat, g\u00e8nere, idiomes, interessos i dispositius.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14909 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt6.png\" alt=\"\" width=\"738\" height=\"555\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt6.png 738w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt6-300x226.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<ul>\n<li>Control del pressupost, durada de la campanya i objectius del grup d\u2019anuncis.<\/li>\n<\/ul>\n<p>Ja gaireb\u00e9 hem acabat.<\/p>\n<ol>\n<li>A la secci\u00f3 \u201cBudget &#038; Schedule\u201d pots posar un pressupost espec\u00edfic a cada grup d\u2019anuncis (recorda que abans hem definit el de la campanya).<\/li>\n<li>Tamb\u00e9 podr\u00e0s delimitar les dates en qu\u00e8 vols que la campanya estigui activa. I si vols definir hores o dies espec\u00edfics per mostrar els anuncis, tamb\u00e9 ho podr\u00e0s fer.<\/li>\n<li>La velocitat amb qu\u00e8 es gasta el pressupost: \u201cStandard\u201d o \u201cAccelerate\u201d, com a Social Ads.<\/li>\n<li>L\u2019objectiu de la campanya: conversi\u00f3, clic o impressi\u00f3.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14910 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt7.png\" alt=\"\" width=\"731\" height=\"546\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt7.png 731w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/tt7-300x224.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Dissenya el teu anunci per a TikTok<\/h2>\n<p>TikTok posa a la teva disposici\u00f3 el <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6669939214106230789\">Video Creation Kit<\/a> amb plantilles i imatges perqu\u00e8 personalitzis l\u2019anunci.<\/p>\n<p>Pots crear anuncis en format horitzontal, vertical i quadrat i escollir entre m\u00e9s de 300 opcions de m\u00fasica gratu\u00efta. Recorda que \u00e9s important crear campanyes amb el llenguatge de l\u2019app i adaptar-ne el contingut al que l\u2019usuari espera trobar.<\/p>\n<p>Altres eines \u00fatils per fer l\u2019anunci poden ser l\u2019<a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6670043695674294277\">Automated Creative Optimization<\/a>, que et permet pujar diversos v\u00eddeos i imatges i els combina entre si per crear m\u00faltiples anuncis. Aix\u00f2 et permetr\u00e0 fer tests A\/B per veure quin et dona m\u00e9s rendiment.<\/p>\n<p>O <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6713755994628816902\">el Landing Page Video<\/a>, que captura imatges d\u2019un web que li indiquis i les combina per crear anuncis.<\/p>\n<p>&nbsp;<\/p>\n<h2>La teva campanya de TikTok ja est\u00e0 a punt<\/h2>\n<p>Ja est\u00e0s a punt per llan\u00e7ar-te a fer publicitat a TikTok! Per acabar, 4 consells:<\/p>\n<ul>\n<li>Fes servir sempre imatges d\u2019alta resoluci\u00f3. Recorda que hi ha formats a pantalla completa en qu\u00e8 les imatges s\u00f3n molt visibles.<\/li>\n<li>Centra\u2019t en un sol CTA per focalitzar l\u2019inter\u00e8s de l\u2019usuari.<\/li>\n<li>El copy ha de ser de 80 car\u00e0cters. Si necessites m\u00e9s text, posa\u2019l als v\u00eddeos o a les imatges.<\/li>\n<li>I, com hem repetit, crea contingut creatiu adaptat a TikTok.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TikTok es va llan\u00e7ar el 2016 i molts de nosaltres no li vam prestar prou atenci\u00f3. Una app de balls\u2026 quina ximpleria. Potser perqu\u00e8 els mil\u00b7lennials ens cr\u00e8iem amb el monopoli del que \u00e9s trendy i que sempre an\u00e0vem a l\u2019\u00faltima, i resulta que de vegades el radar ens falla. Avui dia TikTok t\u00e9 m\u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14953,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guia per utilitzar TikTok Ads i treure\u2019n el m\u00e0xim rendiment | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"TikTok t\u00e9 actualment m\u00e9s de 800 milions d\u2019usuaris. Vols saber com treure\u2019n el m\u00e0xim rendiment? 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