{"id":18530,"date":"2021-11-29T15:55:33","date_gmt":"2021-11-29T14:55:33","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estudi-black-friday-2021-mes-despesa-per-client-i-lleuger-augment-de-la\/"},"modified":"2021-11-29T15:55:33","modified_gmt":"2021-11-29T14:55:33","slug":"estudi-black-friday-2021-mes-despesa-per-client-i-lleuger-augment-de-la","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/estudi-black-friday-2021-mes-despesa-per-client-i-lleuger-augment-de-la\/","title":{"rendered":"Estudi Black Friday 2021: m\u00e9s despesa per client i lleuger augment de la facturaci\u00f3"},"content":{"rendered":"<h2>Es produeix un augment del 18% en la despesa per client i un increment del 5% en facturaci\u00f3 respecte a l\u2019any anterior; aquesta \u00e9s la conclusi\u00f3 despr\u00e9s d\u2019analitzar les dades del Black Friday de 200 botigues online desenvolupades amb la plataforma LogiCommerce<\/h2>\n<p>El Black Friday acaba de terminar i \u00e9s moment de treure conclusions i interpretar les dades que ens ha deixat. Feia uns dies que observ\u00e0vem estudis que indicaven que la taxa d\u2019estalvi dels consumidors seria superior i que la suposada escassetat de subministraments i l\u2019hipot\u00e8tica pujada de preus podrien fer-los m\u00e9s sensibles i animar-los a comprar amb ofertes i bons preus. Davant d\u2019aquesta situaci\u00f3 i despr\u00e9s d\u2019un any at\u00edpic, les inc\u00f2gnites eren moltes. Com ha estat el comportament del consumidor online aquest any? Ha comprat m\u00e9s o menys que l\u2019any anterior? La pres\u00e8ncia m\u00e9s gran de botigues f\u00edsiques ha afectat les vendes online durant el Black Friday?<\/p>\n<p>A Trilogi hem analitzat les dades m\u00e9s rellevants que ens han deixat <strong>200 comer\u00e7os electr\u00f2nics que utilitzen la<\/strong> <strong>plataforma d\u2019eCommerce <a href=\"https:\/\/www.logicommerce.com\/es\/\">LogiCommerce<\/a><\/strong> durant la setmana del Black Friday del 2021 (del 22 al 28 de novembre), comparades amb el mateix per\u00edode del Black Friday de l\u2019any anterior. No us perdeu les dades!<\/p>\n<h3>M\u00e9s despesa i un cistell mitj\u00e0 m\u00e9s alt al Black Friday<\/h3>\n<p>Aquest Black Friday el cistell mitj\u00e0 ha augmentat un 18% respecte a l\u2019any anterior (de 128 \u20ac de mitjana per comprador a 151 \u20ac), cosa que suposa que, fins i tot amb un 12% menys de compradors, s\u2019ha superat la facturaci\u00f3 del 2020 en un 5%.<br \/>\nL\u2019auge de les plataformes de pagament online ajornat, el focus m\u00e9s gran en l\u2019experi\u00e8ncia d\u2019usuari o l\u2019aposta per <a href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-el-marketing-automation-en-ecommerce\/\"><em>eines de marketing automation<\/em><\/a>, juntament amb la taxa d\u2019estalvi m\u00e9s alta dels consumidors, han facilitat aquest increment de facturaci\u00f3.<\/p>\n<blockquote><p>El cistell mitj\u00e0 ha passat de 128 \u20ac a 151 \u20ac.<\/p><\/blockquote>\n<h3>La tornada completa de les botigues f\u00edsiques no ha afeblit la venda per internet al Black Friday<\/h3>\n<p>Tot i que aquest any ja es comptava amb una pres\u00e8ncia destacada de les vendes a botigues f\u00edsiques durant el per\u00edode del Black Friday, no s\u2019ha observat una caiguda del comer\u00e7 online, sin\u00f3 tot el contrari. El tr\u00e0nsit s\u2019ha mantingut respecte a l\u2019any anterior; fins i tot s\u2019aprecia un increment del 2% en visites als comer\u00e7os electr\u00f2nics durant la setmana del \u2018divendres negre\u2019.<\/p>\n<blockquote><p>Es mant\u00e9 el mateix tr\u00e0nsit que l\u2019any anterior, malgrat la tornada completa de les botigues f\u00edsiques.<\/p><\/blockquote>\n<p>Com ja apunt\u00e0vem al nostre post sobre <a href=\"https:\/\/trilogi.com\/blog\/ca\/lomnicanalitat-el-futur-postpandemia-de-lecommerce\/\">l\u2019omnicanalitat com el futur postpand\u00e8mia de l\u2019eCommerce<\/a>, aplicant una estrat\u00e8gia omnicanal, en la majoria de casos s\u2019ha aconseguit que el client pugui gaudir d\u2019una experi\u00e8ncia de compra gratificant a trav\u00e9s de tots els canals de la botiga, ja sigui trobant la botiga en un anunci, en una cerca a Google, preguntant sobre els productes pel canal de WhatsApp Business o reservant el producte a l\u2019eCommerce i recollint-lo a la botiga f\u00edsica, entre moltes altres opcions.<\/p>\n<h3>Menys compres de clients nous al Black Friday<\/h3>\n<p>L\u2019any passat es va detectar un clar augment de les compres de consumidors que compraven per primera vegada en una botiga, per\u00f2 durant aquest Black Friday la tend\u00e8ncia s\u2019ha frenat i es produeix una disminuci\u00f3 del 14% de nous registres durant aquest per\u00edode. Unes dades que mostren la import\u00e0ncia del client recurrent en les vendes online, que encara n\u2019adquireix m\u00e9s en unes dates en qu\u00e8 els impactes rebuts augmenten i en qu\u00e8 el coneixement del producte o l\u2019experi\u00e8ncia de compra anterior esdevenen claus.<\/p>\n<blockquote><p>Es produeixen un 14% menys de nous registres en compres durant el Black Friday.<\/p><\/blockquote>\n<h3>Els sectors de l\u2019electr\u00f2nica i del mobiliari, els que m\u00e9s creixen respecte al 2020 al Black Friday<\/h3>\n<p>El sector de l\u2019electr\u00f2nica augmenta un 12% la facturaci\u00f3 respecte a l\u2019any anterior i el del mobiliari i la decoraci\u00f3 experimenta un creixement del 22%. Aquests dos sectors s\u00f3n els que m\u00e9s han crescut en facturaci\u00f3 si comparem el per\u00edode del Black Friday d\u2019aquest any amb el mateix per\u00edode de l\u2019any anterior.<\/p>\n<blockquote><p>El sector del mobiliari i la decoraci\u00f3 creix un 22% en facturaci\u00f3 i el de l\u2019electr\u00f2nica un 12%.<\/p><\/blockquote>\n<h3>El sector de moda, cal\u00e7at i complements, el que m\u00e9s creix en comparaci\u00f3 amb la situaci\u00f3 pr\u00e8via a la pand\u00e8mia durant el Black Friday<\/h3>\n<p>Si analitzem les xifres del Black Friday del 2019 en comparaci\u00f3 amb les d\u2019aquest any, podem concloure que el sector de moda, cal\u00e7at i complements \u00e9s el que m\u00e9s ha crescut despr\u00e9s de la pand\u00e8mia. En facturaci\u00f3, aquest sector millora un 50% les xifres obtingudes el 2019. Aix\u00f2 indica que \u00e9s clarament un sector que s\u2019apunta cada vegada m\u00e9s al carro dels descomptes. El Black Friday ha deixat de ser un per\u00edode en qu\u00e8 solien destacar les botigues de tecnologia, electr\u00f2nica i inform\u00e0tica per sobre de la resta de sectors.<\/p>\n<blockquote><p>El sector de moda, cal\u00e7at i complements millora un 50% la facturaci\u00f3 respecte al Black Friday prepand\u00e8mia.<\/p><\/blockquote>\n<p>En definitiva, el Black Friday es consolida any rere any i ja s\u00f3n pocs els negocis que opten per no dinamitzar la seva botiga amb ofertes i promocions atractives per als seus clients durant aquest per\u00edode de l\u2019any.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es produeix un augment del 18% en la despesa per client i un increment del 5% en facturaci\u00f3 respecte a l\u2019any anterior; aquesta \u00e9s la conclusi\u00f3 despr\u00e9s d\u2019analitzar les dades del Black Friday de 200 botigues online desenvolupades amb la plataforma LogiCommerce El Black Friday acaba de terminar i \u00e9s moment de treure conclusions i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14966,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudi Black Friday 2021: m\u00e9s despesa per client i lleuger augment de la facturaci\u00f3 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La despesa per client augmenta un 18% i la facturaci\u00f3 un 5% respecte al Black Friday anterior. 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