{"id":18525,"date":"2021-12-23T12:04:17","date_gmt":"2021-12-23T11:04:17","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-recomanacions-perque-els-teus-clients-percebin-el-teu-ecommerce-com-a\/"},"modified":"2021-12-23T12:04:17","modified_gmt":"2021-12-23T11:04:17","slug":"5-recomanacions-perque-els-teus-clients-percebin-el-teu-ecommerce-com-a","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/5-recomanacions-perque-els-teus-clients-percebin-el-teu-ecommerce-com-a\/","title":{"rendered":"5 recomanacions perqu\u00e8 els teus clients percebin el teu eCommerce com a segur"},"content":{"rendered":"

L\u2019aparen\u00e7a legal del teu eCommerce \u00e9s important perqu\u00e8 el client es decideixi a comprar o no. Per aconseguir que un client compri, i fins i tot fidelitzar-lo, \u00e9s imprescindible disposar d\u2019uns termes i condicions adaptats a la llei i user-friendly. Des d\u2019H&A<\/a>, el despatx d\u2019advocats espanyol i ag\u00e8ncia de propietat industrial i intel\u00b7lectual de refer\u00e8ncia a Espanya, Portugal i Llatinoam\u00e8rica, ens detallen les 5 claus legals que cal tenir en compte:<\/p>\n

    \n
  1. \n

    Av\u00eds i panell de configuraci\u00f3 de galetes<\/em><\/strong><\/h3>\n

    \u200b<\/strong>\u00c9s obligatori informar els usuaris de quines galetes es fan servir al teu web i oferir-los gestionar-les en el moment que hi accedeixen. \u00c9s important que la informaci\u00f3 es transmeti de manera clara i senzilla, que sigui f\u00e0cil acceptar o rebutjar la instal\u00b7laci\u00f3 de galetes<\/em> i que el panell de configuraci\u00f3 sigui multidevice<\/em>, \u00e9s a dir, que funcioni des de qualsevol dispositiu.<\/li>\n<\/p>\n<\/ol>\n

      \n
    1. \n

      Identificaci\u00f3 de l\u2019empresa<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Inclou les dades de contacte de la teva empresa, incloses les del Registre Mercantil, de manera que, a m\u00e9s de complir la Llei 34\/2002, d\u201911 de juliol, de serveis de la societat de la informaci\u00f3 i de comer\u00e7 electr\u00f2nic (LSSI)<\/a>, <\/span>generis confian\u00e7a en el client que vulgui comprar al teu web.<\/p>\n

      A m\u00e9s, pots obtenir una acreditaci\u00f3 o segell de confian\u00e7a, com el de Trusted Shops.<\/a><\/p>\n

        \n
      1. \n

        Pol\u00edtica de privacitat<\/strong><\/h3>\n

        \u200b<\/strong>Aquests darrers anys, sobretot des de l\u2019entrada en vigor del Reglament (UE) 2016\/679 del Parlament Europeu i del Consell, de 27 d\u2019abril de 2016, relatiu a la protecci\u00f3 de les persones f\u00edsiques pel que fa al tractament de dades personals i a la lliure circulaci\u00f3 d\u2019aquestes dades (RGPD)<\/a>, i de la Llei org\u00e0nica 3\/2018, de 5 de desembre, de protecci\u00f3 de dades personals i garantia dels drets digitals (LOPDGDD)<\/a>, els usuaris hem pres consci\u00e8ncia dels nostres drets digitals i valorem com es tracten les nostres dades personals a internet.<\/li>\n<\/p>\n<\/ol>\n

        Ser transparent i fer servir un llenguatge m\u00e9s proper a l\u2019hora d\u2019exposar la teva pol\u00edtica de privacitat pot significar m\u00e9s compres.<\/p>\n

          \n
        1. \n

          Termes i condicions.<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Es tracta del contracte entre el comer\u00e7 i el client, i han d\u2019estar sempre disponibles a la p\u00e0gina web.<\/p>\n

          De la mateixa manera que en l\u2019\u00e0mbit de la privacitat, els consumidors tenen uns drets m\u00ednims i exigibles, regulats a la Llei general per a la defensa dels consumidors i usuaris i altres lleis complement\u00e0ries<\/a>.<\/p>\n

          Cal informar correctament de les condicions i els drets dels usuaris als termes i condicions, perqu\u00e8 en els casos d\u2019omissi\u00f3 d\u2019informaci\u00f3 precontractual rellevant, els contractes amb els consumidors s\u2019interpretaran, d\u2019acord amb el principi de bona fe objectiva, en benefici del consumidor.<\/p>\n

          Finalment, a m\u00e9s de la normativa estatal, haurem de revisar la normativa auton\u00f2mica (cada comunitat aut\u00f2noma t\u00e9 la seva pr\u00f2pia normativa en mat\u00e8ria de consum) i la sectorial (sanit\u00e0ria, b\u00e9ns de consum, serveis, etc.).<\/p>\n

          4.1 Pol\u00edtica de desistiment i devolucions<\/strong><\/p>\n

          Com a norma general, els consumidors tenen dret a desistir d\u2019una compra o contracte fet online durant els 14 dies naturals posteriors. Per\u00f2 compte, perqu\u00e8 si no informem els usuaris de l\u2019exist\u00e8ncia d\u2019aquest dret de manera clara, comprensible i precisa, el termini de 14 dies passa a ser de 12 mesos. En els casos en qu\u00e8 l\u2019usuari desisteixi o faci \u00fas de la garantia, no n\u2019ha d\u2019assumir els costos associats.<\/p>\n

          Aquest dret no \u00e9s absolut i, en alguns casos, no es pot exercir, com en la compra de bitllets de transport o d\u2019entrades per a un concert.<\/p>\n

          4.2 Preus i garantia<\/strong><\/p>\n

          Hem de fer refer\u00e8ncia clara i exacta al preu del producte o servei, indicant si inclou o no els impostos aplicables i, si escau, les despeses d\u2019enviament. Cal informar de qui assumeix les despeses d\u2019enviament, si el client o el venedor.<\/p>\n

          En termes generals, la garantia per a productes nous \u00e9s de dos anys. Durant aquest per\u00edode, el consumidor tindr\u00e0 dret a la reparaci\u00f3 o substituci\u00f3 del producte, a la rebaixa del preu o a la resoluci\u00f3 del contracte amb devoluci\u00f3 de l\u2019import.<\/p>\n

          4.3 Fur i jurisdicci\u00f3<\/strong><\/p>\n

          Indica el fur i la legislaci\u00f3 aplicable entre les parts, informa de la possibilitat d\u2019acudir al procediment de resoluci\u00f3 de litigis en l\u00ednia en mat\u00e8ria de consum i inclou un enlla\u00e7 directe a la p\u00e0gina on els consumidors poden reclamar<\/a>.<\/p>\n

            \n
          1. \n

            Certificat de seguretat <\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Comprova que la teva p\u00e0gina web utilitza un protocol de comunicaci\u00f3 segur (HTTP) i que disposa d\u2019un certificat de seguretat v\u00e0lid (SSL). D\u2019aquesta manera les dades viatgen xifrades i transmetem una imatge de seguretat a l\u2019usuari.<\/p>\n

            Ara ja tens les claus per a un eCommerce segur. Necessites assessorament? A H&A<\/a> estan a la vostra disposici\u00f3 per a qualsevol assessorament legal que pugueu necessitar, amb m\u00e9s de 165 professionals i 35 anys d\u2019experi\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"

            L\u2019aparen\u00e7a legal del teu eCommerce \u00e9s important perqu\u00e8 el client es decideixi a comprar o no. Per aconseguir que un client compri, i fins i tot fidelitzar-lo, \u00e9s imprescindible disposar d\u2019uns termes i condicions adaptats a la llei i user-friendly. Des d\u2019H&A, el despatx d\u2019advocats espanyol i ag\u00e8ncia de propietat industrial i intel\u00b7lectual de refer\u00e8ncia […]<\/p>\n","protected":false},"author":2,"featured_media":14980,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"\n5 recomanacions perqu\u00e8 els teus clients percebin el teu eCommerce com a segur | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En col\u00b7laboraci\u00f3 amb H&A us detallem les 5 claus per tenir un eCommerce segur. 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