{"id":18524,"date":"2023-11-06T13:18:14","date_gmt":"2023-11-06T12:18:14","guid":{"rendered":"https:\/\/trilogi.com\/blog\/seo-best-practices-for-a-successful-black-friday\/"},"modified":"2026-10-23T18:20:59","modified_gmt":"2026-10-23T16:20:59","slug":"seo-best-practices-for-a-successful-black-friday","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/seo-best-practices-for-a-successful-black-friday\/","title":{"rendered":"SEO best practices for a successful Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Following good <strong>SEO<\/strong> practices <strong>for Black Friday<\/strong> is essential for businesses to see sales rise on the day and turn prospects into loyal customers. That\u2019s why in this article we share some tips that can be perfect for helping you on the blackest Friday of the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The best SEO strategy for Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Which <strong>Black Friday <a href=\"https:\/\/trilogi.com\/en\/seo-for-ecommerce\/\">SEO strategy<\/a><\/strong> works best? Below we cover some key aspects to improve this area of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use the right <em>keywords<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today, users find the products and services they want through the <strong>keywords<\/strong> they use. That\u2019s why good research is crucial to improve traffic and help customers find us when they want what we offer. Bear in mind, though, that the <em>keywords<\/em> we\u2019re after aren\u2019t about our products, but about Black Friday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a URL for this campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies make the mistake of creating <strong>a new page every year<\/strong> for this date. It\u2019s an error. The best approach is to create a URL you reuse every year for this Friday. That way, it will build up rankings and climb in the major search engines. To do this, make sure it doesn\u2019t include the year. Here\u2019s an example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>www.descuentosyofertas.com\/black-friday-2023: this would be the wrong way.<\/li>\n\n\n\n<li>www.descuentosyofertas.com\/black-fiday: this is the ideal way to keep the page live without having to delete it once the date has passed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>update the year<\/strong> and show users that the information and prices are current, we can always <strong>change the title<\/strong>. It has the same effect without having to be indexed again every year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Drive traffic from social media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To get more visits and traffic to the page, and to let search engines know it exists and has domain authority, we need to use everything at our disposal. How? We can use <strong>social media<\/strong> to build momentum and send users to the Black Friday URL from there. However, we can\u2019t start the same week as the big day. October would be a good time to get the campaign moving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collect users\u2019 emails before the campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To offer a good experience and get customers to the page quickly, ideally you should have their emails so you can keep them informed. How do you get them? Offering discounts for this specific day can be a good way to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applying good <strong>Black Friday SEO<\/strong> is part of a company\u2019s <em>marketing<\/em> success on the day of discounts and promotions. With these practices, it will be easy to run the best possible campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following good SEO practices for Black Friday is essential for businesses to see sales rise on the day and turn prospects into loyal customers. That\u2019s why in this article we share some tips that can be perfect for helping you on the blackest Friday of the year. The best SEO strategy for Black Friday Which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16814,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO best practices for a successful Black Friday | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Which Black Friday SEO strategy works best? 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