{"id":18523,"date":"2021-12-28T14:07:28","date_gmt":"2021-12-28T13:07:28","guid":{"rendered":"https:\/\/trilogi.com\/blog\/flux-panda-el-nostre-nou-partner-de-live-streaming-ecommerce\/"},"modified":"2021-12-28T14:07:28","modified_gmt":"2021-12-28T13:07:28","slug":"flux-panda-el-nostre-nou-partner-de-live-streaming-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/flux-panda-el-nostre-nou-partner-de-live-streaming-ecommerce\/","title":{"rendered":"Flux Panda, el nostre nou partner de Live Streaming eCommerce"},"content":{"rendered":"<p>El comer\u00e7 electr\u00f2nic es va accelerar amb la pand\u00e8mia, i aix\u00f2 ha portat els experts en m\u00e0rqueting digital i eCommerce a reinventar-se per adaptar-se a les noves demandes dels usuaris. Una de les tend\u00e8ncies d\u2019aquest 2021 i que entrar\u00e0 amb for\u00e7a el 2022 \u00e9s el Social Commerce, en concret el Live Streaming eCommerce, una pr\u00e0ctica d\u2019\u00e8xit a la Xina i en plena expansi\u00f3 a Europa i als Estats Units.<\/p>\n<p>Com a ag\u00e8ncia amb oficines a Xangai i Hong Kong, hem viscut de prop l\u2019evoluci\u00f3 del Live Streaming eCommerce a la Xina, que l\u2019ha convertit en un canal essencial de venda online. Per aquest motiu hem arribat a un acord amb <a href=\"https:\/\/es.fluxpanda.com\/partners\/trilogi\">Flux Panda<\/a>, la soluci\u00f3 de Live Streaming eCommerce creada el 2020, per combinar la nostra experi\u00e8ncia en m\u00e0rqueting digital i eCommerce i la seva tecnologia per implementar a Espanya aquest nou canal de venda, ja viral en diverses parts del m\u00f3n.<\/p>\n<p><strong>Qu\u00e8 \u00e9s el Live Streaming eCommerce? <\/strong><\/p>\n<p>El Live Streaming eCommerce \u00e9s el seg\u00fcent nivell del Social Commerce: un esdeveniment de venda en directe a trav\u00e9s de plataformes digitals. Els negocis porten la proximitat d\u2019una botiga f\u00edsica a l\u2019online fent directes on ensenyen els seus productes i interactuen amb els usuaris connectats, que poden afegir-los al carret\u00f3 i comprar des del mateix Live Stream.<\/p>\n<p><strong> Com posar-lo en pr\u00e0ctica?<\/strong><\/p>\n<p>Comen\u00e7ar a posar en pr\u00e0ctica el Live Streaming eCommerce amb Flux Panda \u00e9s molt senzill: nom\u00e9s necessites un m\u00f2bil o un ordinador i ja podr\u00e0s fer Live Streams a Facebook, Youtube, Instagram i la plataforma de Flux Panda, de manera simult\u00e0nia!<\/p>\n<p>Vols con\u00e8ixer els millors trucs per treure el m\u00e0xim partit als teus Live Streams? Continua llegint!<\/p>\n<ul>\n<li><strong>Puja els teus productes a la teva botiga Flux<\/strong><\/li>\n<\/ul>\n<p>Selecciona els productes que vols mostrar al Live Stream. Aqu\u00ed tens tres opcions:<\/p>\n<ul>\n<li>Mostrar tu mateixa els productes i poder resoldre tots els dubtes dels usuaris (ets qui millor els coneix)<\/li>\n<li>Demostrar com funciona un producte. Aix\u00f2 \u00e9s ideal per a marques de cosm\u00e8tica, ja que poden crear un look en directe mostrant com utilitzar els productes que volen vendre.<\/li>\n<li>Col\u00b7laborar amb influencers perqu\u00e8 t\u2019ajudin a fer publicitat de l\u2019esdeveniment virtual i siguin ells qui presentin els productes. D\u2019aquesta manera, als usuaris que ja els segueixen els ser\u00e0 m\u00e9s f\u00e0cil comprar, perqu\u00e8 ja hi confien.<\/li>\n<\/ul>\n<ul>\n<li><strong>Configura el preu i el pa\u00eds<\/strong><\/li>\n<\/ul>\n<p>Una cosa imprescindible abans de comen\u00e7ar \u00e9s seleccionar la moneda que vols que aparegui en el preu dels teus productes i fixar un preu atractiu. Tingues en compte que, com que es pot transmetre per xarxes socials, pots arribar a qualsevol part del m\u00f3n; per aix\u00f2 \u00e9s tan important que seleccionis els pa\u00efsos que poden comprar el teu producte.<\/p>\n<ul>\n<li><strong>Prepara el teu v\u00eddeo<\/strong><\/li>\n<\/ul>\n<p>Abans de comen\u00e7ar el Live Stream \u00e9s molt important preparar un gui\u00f3 o storyboard del que vols mostrar, per\u00f2 no et preocupis! A Trilogi t\u2019ajudem a crear el millor gui\u00f3 perqu\u00e8 el teu Live Stream sigui un \u00e8xit rotund.<\/p>\n<ul>\n<li><strong>Fes una prova<\/strong><\/li>\n<\/ul>\n<p>L\u2019entorn, la il\u00b7luminaci\u00f3 i el so s\u00f3n molt importants perqu\u00e8 els usuaris puguin veure b\u00e9 els productes i entendre\u2019t perfectament. Fes-te amb les eines necess\u00e0ries i fes una prova amb la vista pr\u00e8via de Flux Panda: comprova si est\u00e0s massa lluny o massa a prop o si es retallen parts importants de l\u2019escena.<\/p>\n<p>Tot a punt? Doncs ja est\u00e0s preparada per iniciar el teu primer Live Streaming. Ara ja no tens excusa! Vols m\u00e9s informaci\u00f3 sobre com pots incorporar aquesta tend\u00e8ncia a l\u2019estrat\u00e8gia de la teva botiga online? Posa\u2019t en <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">contacte amb nosaltres<\/a> i t\u2019acompanyarem en tot el proc\u00e9s. T\u2019esperem!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comer\u00e7 electr\u00f2nic es va accelerar amb la pand\u00e8mia, i aix\u00f2 ha portat els experts en m\u00e0rqueting digital i eCommerce a reinventar-se per adaptar-se a les noves demandes dels usuaris. Una de les tend\u00e8ncies d\u2019aquest 2021 i que entrar\u00e0 amb for\u00e7a el 2022 \u00e9s el Social Commerce, en concret el Live Streaming eCommerce, una pr\u00e0ctica [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14995,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flux Panda, el nostre nou partner de Live Streaming eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com posar en pr\u00e0ctica el Live Streaming eCommerce? 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