{"id":18522,"date":"2023-11-07T17:27:07","date_gmt":"2023-11-07T16:27:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-improve-your-google-ads-performance-max-campaigns-with-the-new\/"},"modified":"2026-10-23T18:20:55","modified_gmt":"2026-10-23T16:20:55","slug":"how-to-improve-your-google-ads-performance-max-campaigns-with-the-new","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-improve-your-google-ads-performance-max-campaigns-with-the-new\/","title":{"rendered":"How to improve your Google Ads Performance Max campaigns with the new \u2018Search Themes\u2019 feature"},"content":{"rendered":"\n

Performance Max<\/strong>, or PMAX, campaigns were a big leap forward for marketing<\/em> professionals. They let us use automation and AI to show our ads to a more specific audience with greater chances of conversion. To keep increasing their efficiency across all platforms, Google has introduced Search Themes<\/strong>, and at Trilogi, as a Premier partner agency<\/a>, we explain how they work and how to apply them to your current strategy. <\/p>\n\n\n\n

Search Themes, an improvement still in beta<\/h2>\n\n\n\n

The main purpose of this feature is to provide information to the AI behind Google Ads<\/strong> Performance campaigns. It fills information gaps to reach a more specific target audience across all the ad possibilities offered by Google and its various platforms.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How this new tool works<\/h3>\n\n\n\n

To start using this feature, you need to understand how it works. The first step is knowing what type of information to feed into it, which should focus on two areas:<\/p>\n\n\n\n

    \n
  • The customer<\/strong>: Information we know about our most typical customer, drawn from our experience or data gathered in the physical store.<\/li>\n\n\n\n
  • Internal<\/strong>: Knowledge about the company or our product that will be relevant to the user who sees our ad.<\/li>\n<\/ul>\n\n\n\n

    There are some specific rules for these terms that you need to know to use them properly.<\/p>\n\n\n\n

      \n
    • You can add up to 25 themes per asset group.<\/li>\n\n\n\n
    • Using them is optional.<\/li>\n\n\n\n
    • The AI respects brand exclusions in negative keywords.<\/li>\n\n\n\n
    • Results from these terms will be redirected to the landing page<\/em> specified by the advertiser.<\/li>\n\n\n\n
    • You can view the data obtained even at search term level.<\/li>\n<\/ul>\n\n\n\n

      Benefits of including these terms in your campaign<\/h2>\n\n\n\n

      This new feature increases reach to consumers across all kinds of channels. It is especially relevant for search results, as it lets you define the target<\/em> audience more efficiently.<\/p>\n\n\n\n

      This type of information also helps the AI behind Performance Max<\/strong> learn about the company and about certain customers it finds harder to get information on.<\/p>\n\n\n\n

      To achieve these benefits, it\u2019s essential to fill the following gaps:<\/p>\n\n\n\n

        \n
      • The landing page lacks details or the latest updates on the products offered.<\/li>\n\n\n\n
      • We\u2019re facing new users after opening a new market.<\/li>\n\n\n\n
      • Launching a new promotion for a season where we don\u2019t have a good performance history.<\/li>\n\n\n\n
      • Expanding Performance Max reach by including search history.<\/li>\n<\/ul>\n\n\n\n

        Search Themes are a perfect tool for optimizing and improving Performance Max<\/strong> campaigns. They fill information gaps so the AI can learn and improve ad conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Performance Max, or PMAX, campaigns were a big leap forward for marketing professionals. They let us use automation and AI to show our ads to a more specific audience with greater chances of conversion. To keep increasing their efficiency across all platforms, Google has introduced Search Themes, and at Trilogi, as a Premier partner agency, […]<\/p>\n","protected":false},"author":2,"featured_media":16824,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nHow to improve your Google Ads Performance Max campaigns with the new \u2018Search Themes\u2019 feature | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google has launched Search Themes, and at Trilogi, as a Premier partner agency, we explain how they work. 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