{"id":18521,"date":"2022-01-14T12:41:29","date_gmt":"2022-01-14T11:41:29","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-optimitzar-els-catalegs-de-productes-per-a-diferents-plataformes-de\/"},"modified":"2022-01-14T12:41:29","modified_gmt":"2022-01-14T11:41:29","slug":"com-optimitzar-els-catalegs-de-productes-per-a-diferents-plataformes-de","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-optimitzar-els-catalegs-de-productes-per-a-diferents-plataformes-de\/","title":{"rendered":"Com optimitzar els cat\u00e0legs de productes per a diferents plataformes de venda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u2019optimitzaci\u00f3 dels cat\u00e0legs de productes, tamb\u00e9 coneguts com a <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/feed-de-datos\"><span style=\"font-weight: 400;\">feeds de dades<\/span><\/a><span style=\"font-weight: 400;\">, \u00e9s clau per tenir \u00e8xit en la comercialitzaci\u00f3 de la teva botiga online.<\/span><\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/ca\/lomnicanalitat-el-futur-postpandemia-de-lecommerce\/\"><span style=\"font-weight: 400;\">L\u2019omnicanalitat \u00e9s un factor clau<\/span><\/a><span style=\"font-weight: 400;\"> avui dia, ja que \u00e9s important diversificar el pressupost invertit en anuncis, especialment de productes, per obtenir vendes a trav\u00e9s de diversos mitjans. En aquest article veurem com es poden optimitzar aquests cat\u00e0legs de productes per a diferents plataformes de venda per augmentar la qualitat dels teus feeds i les vendes dels teus productes.<\/span><\/p>\n<p><b>\u00cdndex<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Google Shopping<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Instagram <\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>eBay<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>I molts m\u00e9s<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Google Shopping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qualsevol eCommerce que vulgui augmentar les vendes online passar\u00e0, tard o d\u2019hora, per <\/span><a href=\"https:\/\/trilogi.com\/blog\/ca\/campanyes-a-google-ads-10-claus-perque-siguin-un-exit\/\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\">. I Google Shopping \u00e9s el seu tipus de campanya dedicat als comer\u00e7os electr\u00f2nics. La creaci\u00f3 d\u2019aquestes campanyes comen\u00e7a pujant els teus cat\u00e0legs de productes a Google Merchant Center. Un cop aprovats, pots crear una o m\u00e9s campanyes amb els teus productes, que es mostraran als resultats de cerca de Google i\/o en una pestanya separada de Shopping.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15001 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.png\" alt=\"\" width=\"1143\" height=\"737\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.png 1143w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-300x193.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-1100x709.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4-768x495.png 768w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Exemple d\u2019anunci als resultats de cerca<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15004 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3.png\" alt=\"\" width=\"1878\" height=\"796\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3.png 1878w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-300x127.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1100x466.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-768x326.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1536x651.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2-3-1170x496.png 1170w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Exemple d\u2019anunci a la pestanya de Shopping<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Un dels aspectes m\u00e9s importants per optimitzar una campanya de Google Shopping, a banda d\u2019aconseguir que tots els teus productes compleixin els requisits b\u00e0sics per ser aprovats i posar les campanyes en marxa, seria crear etiquetes personalitzades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per exemple, si vens sabates de festa, com els anunciants de l\u2019exemple, segurament tindr\u00e0s diverses franges de preus. Imaginem que tens sabates de festa econ\u00f2miques, de marques poc conegudes; d\u2019altres de gamma mitjana, amb marques conegudes; i d\u2019altres de gamma alta, amb marques exclusives com Louis Vuitton, Christian Louboutin o Jimmy Choo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segurament no voldr\u00e0s licitar el mateix per a les sabates econ\u00f2miques que per a les de gamma alta, ja que el benefici que et donaran no ser\u00e0 el mateix. Per\u00f2 tampoc voldr\u00e0s dividir les campanyes marca per marca, perqu\u00e8 aix\u00f2 podria donar lloc a divisions complicad\u00edssimes amb centenars de marques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed tens un exemple dels resultats que tindria aplicar un mateix CPA a sabates amb marges de benefici diferents:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15003 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3.png 800w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3-300x188.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-3-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Veur\u00e0s que, si tenim un CPA de 15 \u20ac per a totes les sabates, aix\u00f2 donar\u00e0 p\u00e8rdues en les sabates econ\u00f2miques que vens, guanys raonables en les de preu mitj\u00e0 i guanys for\u00e7a elevats en les m\u00e9s cares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquest cas, el m\u00e9s aconsellable seria escollir un CPA m\u00e9s baix per a les sabates econ\u00f2miques i un de m\u00e9s alt per a les cares. Aix\u00f2 far\u00e0 que tinguis m\u00e9s guanys en les sabates econ\u00f2miques i que siguis m\u00e9s competitiu en les cares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I aqu\u00ed tens un exemple de com ho podries configurar de manera senzilla amb una plataforma com DataFeedWatch:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15002 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4.png\" alt=\"\" width=\"1524\" height=\"728\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4.png 1524w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-300x143.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-1100x525.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-768x367.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/4-1170x559.png 1170w\" sizes=\"(max-width: 1524px) 100vw, 1524px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Instagram<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pots anunciar productes a Instagram amb un cat\u00e0leg de Facebook, ja que, com saps, totes dues pertanyen al grup Meta. Pots gestionar les dues plataformes des de l\u2019administrador d\u2019anuncis de Meta, que et servir\u00e0 per anunciar els teus productes a Facebook, Instagram, Messenger i Audience Network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els cat\u00e0legs per a Instagram estan enfocats principalment a l\u2019\u00fas d\u2019imatges. Mentre que a Google Shopping ens centrem a anunciar tots els productes i les seves variants, a Instagram voldrem fer servir les millors imatges que tinguem i haurem d\u2019intentar no fer servir variants d\u2019un producte, ja que no es veuran b\u00e9 als anuncis din\u00e0mics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per exemple, si tenim una bossa en diferents mides, pot ser que les imatges de les variants siguin les mateixes (com a l\u2019exemple de la foto de sota) o for\u00e7a semblants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2 si fusionem les variants, en lloc del mateix tipus de bossa apareixeran imatges amb models de bosses diferents, de manera que l\u2019anunci ser\u00e0 m\u00e9s atractiu per als futurs compradors.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15008 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5.png\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5.png 1200w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-300x225.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1100x825.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-768x576.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1170x878.png 1170w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bonus hack: als cat\u00e0legs de Facebook i Instagram podr\u00e0s afegir fins a 20 imatges per producte. Per fer-ho, recorda utilitzar els camps additional_images. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amb una <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/herramienta-de-gestion-de-feeds\"><span style=\"font-weight: 400;\">bona eina de gesti\u00f3 de feeds<\/span><\/a><span style=\"font-weight: 400;\"> ho pots fer f\u00e0cilment quan configuris el cat\u00e0leg de Facebook Product Ads:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15007 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6.png\" alt=\"\" width=\"1548\" height=\"762\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6.png 1548w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-300x148.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1100x541.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-768x378.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1536x756.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/6-1170x576.png 1170w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">eBay <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tant a eBay com en altres marketplaces (Amazon, AliExpress, Rakuten, etc.), el m\u00e9s important \u00e9s tenir bones ressenyes de clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per aconseguir ressenyes positives dels teus clients a eBay, intenta seguir aquestes regles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El truc m\u00e9s f\u00e0cil per comen\u00e7ar a aconseguir ressenyes positives si ets un venedor nou a eBay \u00e9s augmentar el teu nivell de <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">i ho pots fer comprant productes. S\u00ed, com ho llegeixes; comprant productes tu tamb\u00e9 reps <\/span><i><span style=\"font-weight: 400;\">feedback<\/span><\/i><span style=\"font-weight: 400;\"> com a comprador, i eBay no distingeix entre el teu feedback com a comprador o com a venedor, de manera que pots comprar alguns productes i enviar ressenyes a venedors perqu\u00e8 ells facin el mateix amb tu. Si la ressenya \u00e9s positiva, el teu perfil mostrar\u00e0 un 100% de <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">positiu. Com veus a la foto d\u2019aqu\u00ed sota, el venedor pilimata ha aconseguit una part del seu <\/span><i><span style=\"font-weight: 400;\">feedback <\/span><\/i><span style=\"font-weight: 400;\">100% positiu comprant un producte a l\u2019usuari mimulina:<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15006 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7.png\" alt=\"\" width=\"1135\" height=\"336\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7.png 1135w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-300x89.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-1100x326.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/7-768x227.png 768w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15005 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8.png\" alt=\"\" width=\"1672\" height=\"633\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8.png 1672w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-300x114.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1100x416.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-768x291.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1536x582.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/8-1170x443.png 1170w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intenta enviar els productes en un termini curt de temps. Per\u00f2 si no pots oferir enviament r\u00e0pid, modifica els terminis de lliurament a la teva p\u00e0gina de producte i allarga\u2019ls. \u00c9s important\u00edssim que compleixis els terminis que promets als teus llistats de productes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fes fotografies que mostrin l\u2019estat actual del producte. Especialment si vens productes de segona m\u00e0, assegura\u2019t que les fotografies s\u00f3n fidels al producte que el client rebr\u00e0. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepta devolucions dels teus clients. Potser no obtindr\u00e0s tant retorn de la inversi\u00f3 a curt termini, per\u00f2 les ressenyes positives que resultin d\u2019un proc\u00e9s de devoluci\u00f3 efica\u00e7 t\u2019ajudaran a vendre m\u00e9s en el futur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embolica b\u00e9 els paquets. Aquest punt pot semblar molt obvi, per\u00f2 si empaquetes els productes amb unes quantes capes de protecci\u00f3 evitar\u00e0s que es trenquin pel cam\u00ed perqu\u00e8 algun dels transportistes, per exemple, no l\u2019hagi col\u00b7locat amb cura. Tret que portis el paquet al client a casa seva, no podr\u00e0s controlar tot el proc\u00e9s d\u2019enviament, aix\u00ed que centra\u2019t a fer el que puguis per evitar aquest tipus d\u2019imprevistos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envia missatges automatitzats als teus clients amb les actualitzacions de la compra i l\u2019enviament. Per exemple:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Hem rebut el teu pagament. Gr\u00e0cies per comprar amb nosaltres.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Aqu\u00ed tens el teu n\u00famero de seguiment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">L\u2019enviament s\u2019ha realitzat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aquests missatges ajudaran el client a saber en tot moment on \u00e9s el seu paquet i, per tant, generaran confian\u00e7a en tu com a venedor.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quan s\u00e0pigues que el client ha rebut el paquet, envia-li un correu electr\u00f2nic preguntant-li si est\u00e0 satisfet amb la compra (pot ser el mateix de \u2018L\u2019enviament s\u2019ha realitzat\u2019), i afegeix-hi un CTA (una crida a l\u2019acci\u00f3) de \u2018Deixa\u2019ns una ressenya\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalment, si consideres que alguna de les ressenyes dels teus clients \u00e9s inapropiada, la pots denunciar a eBay. Si el llenguatge \u00e9s vulgar o revela algun tipus d\u2019informaci\u00f3 confidencial, eBay eliminar\u00e0 aquesta ressenya. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">I molts m\u00e9s<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En aquest article hem analitzat com anunciar-te en tres de les plataformes de venda m\u00e9s importants, per\u00f2 n\u2019hi ha moltes altres com <\/span><a href=\"https:\/\/www.datafeedwatch.es\/blog\/guia-facebook-ads\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, Amazon, Awin, <\/span><a href=\"https:\/\/trilogi.com\/blog\/ca\/guia-per-utilitzar-tiktok-ads-i-treuren-el-maxim-rendiment\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\">, ManoMano, El Corte Ingl\u00e9s\u2026 I molt\u00edssimes m\u00e9s!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intenta repartir el pressupost entre diferents plataformes en lloc d\u2019invertir-ho tot en una, informa\u2019t sobre bones pr\u00e0ctiques com les que hem exposat abans, i fes proves, proves i m\u00e9s proves! \u00c9s crucial mantenir una ment oberta a l\u2019hora d\u2019anunciar els teus productes i canviar d\u2019estrat\u00e8gia per aconseguir un bon retorn de la inversi\u00f3, ja que si en fas servir una i no la canvies, la compet\u00e8ncia se\u2019n pot adonar i aprofitar-ho al seu favor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a aspectes comuns a totes les plataformes de venda i marketplaces, recorda\u2019t d\u2019optimitzar els t\u00edtols, afegir imatges de bona qualitat i afegir tanta informaci\u00f3 com sigui possible als teus cat\u00e0legs de productes.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019optimitzaci\u00f3 dels cat\u00e0legs de productes, tamb\u00e9 coneguts com a feeds de dades, \u00e9s clau per tenir \u00e8xit en la comercialitzaci\u00f3 de la teva botiga online. L\u2019omnicanalitat \u00e9s un factor clau avui dia, ja que \u00e9s important diversificar el pressupost invertit en anuncis, especialment de productes, per obtenir vendes a trav\u00e9s de diversos mitjans. En aquest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15011,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com optimitzar els cat\u00e0legs de productes per a diferents plataformes de venda | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Optimitzar els cat\u00e0legs de productes \u00e9s clau per tenir \u00e8xit en la comercialitzaci\u00f3 de la teva botiga online. 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