{"id":18520,"date":"2023-11-07T18:03:54","date_gmt":"2023-11-07T17:03:54","guid":{"rendered":"https:\/\/trilogi.com\/blog\/ecommerce-manager-what-it-is-and-what-they-do\/"},"modified":"2026-10-23T18:20:52","modified_gmt":"2026-10-23T16:20:52","slug":"ecommerce-manager-what-it-is-and-what-they-do","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/ecommerce-manager-what-it-is-and-what-they-do\/","title":{"rendered":"eCommerce Manager: what it is and what they do"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <em><strong>eCommerce Manager<\/strong><\/em> is a key role in companies that sell <em>online<\/em>. The post-pandemic boom in eCommerce has greatly raised its profile. In this <em>post<\/em>, we explain what it is and what its main responsibilities are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is an <em>eCommerce Manager<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the professional in charge of managing the <strong>eCommerce area<\/strong> of a company that sells partly or entirely <em>online<\/em>. That makes it a highly responsible position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This specialist is responsible for <strong>structuring<\/strong> the department and carrying out the corresponding follow-up. This makes it possible to implement process optimization policies. In practice, they usually lead a <strong>multidisciplinary team<\/strong>: customer service agents, incident resolution, support for logistics companies, an <a href=\"https:\/\/trilogi.com\/en\/\">eCommerce agency<\/a>, etc. Leading and coordinating the whole team makes this a key role in a company\u2019s organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does an <em>eCommerce Manager<\/em> do?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below are the most important <strong>responsibilities of an<\/strong> <em><strong>eCommerce Manager<\/strong><\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategy development<\/strong>. <em>eCommerce<\/em> must be based on a strategy with a long-term vision. But what does that mean? Setting goals, defining the target market and deciding the tactics to carry out.<\/li>\n\n\n\n<li><strong><em>Online<\/em> store management<\/strong>. A company\u2019s products must be kept constantly up to date, and new ones added. This means providing technical content for product pages that also drives <em>engagement<\/em>. The goal is to increase the conversion rate and, as a result, grow sales and customers. To do this, this professional must also handle inventory management.<\/li>\n\n\n\n<li><strong>Technology<\/strong>. A business that sells <em>online<\/em> needs the best technology platforms (website, <em>marketplace<\/em>, social media, etc.). For example, the website should be easy to navigate so that the user experience is as appealing as possible. If the company hasn\u2019t yet set up an online sales platform, we recommend getting professional advice to choose the best one.<\/li>\n\n\n\n<li><em><strong>Marketing<\/strong><\/em>. Managing <em>marketing<\/em> (advertising campaigns, promotions, etc.) is essential for online product sales to succeed. To do this, the <em>manager<\/em> must plan strategies while overseeing the in-house marketing team or the digital marketing agency in charge (<a href=\"https:\/\/trilogi.com\/en\/seo-for-ecommerce\/\">SEO<\/a>, SEM, <a href=\"https:\/\/trilogi.com\/en\/connectif-marketing-automation-agency\/\"><em>marketing<\/em> automation<\/a>, etc.).<\/li>\n\n\n\n<li><strong>Customer service<\/strong>. This specialist must also ensure that customer service for products sold <em>online<\/em> is a benchmark. To do this, policies must be in place for handling complaints and inquiries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, the <strong><em>eCommerce Manager<\/em><\/strong> is essential for any company looking to boost its <em>online<\/em> sales area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eCommerce Manager is a key role in companies that sell online. The post-pandemic boom in eCommerce has greatly raised its profile. In this post, we explain what it is and what its main responsibilities are. What is an eCommerce Manager? This is the professional in charge of managing the eCommerce area of a company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16826,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-18520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Manager: what it is and what they do | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"An eCommerce Manager is essential for any company looking to boost online sales. What is the role and what does it involve?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/ecommerce-manager-what-it-is-and-what-they-do\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Manager: what it is and what they do | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"An eCommerce Manager is essential for any company looking to boost online sales. What is the role and what does it involve?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/ecommerce-manager-what-it-is-and-what-they-do\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T17:03:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce-manager.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"eCommerce Manager: what it is and what they do\",\"datePublished\":\"2023-11-07T17:03:54+00:00\",\"dateModified\":\"2026-10-23T16:20:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/\"},\"wordCount\":385,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce-manager.png\",\"articleSection\":[\"eTrends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/\",\"name\":\"eCommerce Manager: what it is and what they do | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/ecommerce-manager-what-it-is-and-what-they-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce-manager.png\",\"datePublished\":\"2023-11-07T17:03:54+00:00\",\"dateModified\":\"2026-10-23T16:20:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"An eCommerce Manager is essential for any company looking to boost online sales. 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