{"id":18515,"date":"2022-02-08T17:11:55","date_gmt":"2022-02-08T16:11:55","guid":{"rendered":"https:\/\/trilogi.com\/blog\/headless-el-concepte-que-esta-revolucionant-el-sector-ecommerce\/"},"modified":"2022-02-08T17:11:55","modified_gmt":"2022-02-08T16:11:55","slug":"headless-el-concepte-que-esta-revolucionant-el-sector-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/headless-el-concepte-que-esta-revolucionant-el-sector-ecommerce\/","title":{"rendered":"Headless, el concepte que est\u00e0 revolucionant el sector eCommerce"},"content":{"rendered":"<h2><strong>Quan apareix el concepte de Headless eCommerce?<\/strong><\/h2>\n<p>La manera de comprar ha anat evolucionant amb el temps, i la manera d\u2019entendre el comer\u00e7 tamb\u00e9. Cada vegada m\u00e9s, la tend\u00e8ncia creix cap al sector de l\u2019eCommerce a causa de la gran transformaci\u00f3 que ha viscut l\u2019entorn digital i tecnol\u00f2gic.<\/p>\n<p>Aix\u00ed mateix, les necessitats dels clients han anat canviant i cada vegada s\u00f3n m\u00e9s exigents; ja no busquen nom\u00e9s un producte de qualitat a un bon preu, sin\u00f3 que volen tenir una bona experi\u00e8ncia en tot el proc\u00e9s de compra.<\/p>\n<p>Per aquest motiu, \u00e9s molt positiu que les empreses s\u2019adaptin a crear estrat\u00e8gies que posin el focus en el consumidor per millorar les experi\u00e8ncies del client i fer-les m\u00e9s positives.<\/p>\n<p>Just aqu\u00ed \u00e9s on entra el concepte de Headless eCommerce, una tend\u00e8ncia que et permet arribar millor al consumidor amb una arquitectura molt m\u00e9s adaptable als canvis constants que demana el mercat.<\/p>\n<h2><strong>Qu\u00e8 \u00e9s exactament el Headless eCommerce o comer\u00e7 sense cap?<\/strong><\/h2>\n<p>\u00c9s el terme que s\u2019utilitza per definir un nou enfocament del comer\u00e7 electr\u00f2nic que separa l\u2019aparador de la part administrativa. Si volem definir aquest concepte amb un enfocament m\u00e9s tecnol\u00f2gic, ho far\u00edem de la manera seg\u00fcent:<\/p>\n<p>El Headless eCommerce es basa en una <strong>arquitectura que separa el front-end (part visual d\u2019una p\u00e0gina web) del back-end (part administrativa d\u2019una p\u00e0gina web)<\/strong> perqu\u00e8 funcionin de manera independent per\u00f2, alhora, estiguin <strong>connectades a trav\u00e9s de les anomenades API <\/strong>(interf\u00edcie de programaci\u00f3 d\u2019aplicacions).<\/p>\n<p>La funci\u00f3 d\u2019una API \u00e9s connectar totes dues parts perqu\u00e8 el back-end pugui enviar en tot moment el contingut i la informaci\u00f3 que se sol\u00b7licita, com ara informaci\u00f3 del producte, passarel\u00b7la de pagament, estat de l\u2019enviament, etc. Aquest contingut es pot distribuir a diferents canals i dispositius, com p\u00e0gines web, app m\u00f2bil, xarxes socials, etc.<\/p>\n<p>Es pot considerar una estrat\u00e8gia perqu\u00e8 els negocis siguin m\u00e9s competitius, \u00e0gils i flexibles.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15025\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/api-6492491_960_720.jpg\" alt=\"\" width=\"960\" height=\"480\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/api-6492491_960_720.jpg 960w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/api-6492491_960_720-300x150.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/api-6492491_960_720-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>Avantatges del Headless per al teu negoci des del punt de vista t\u00e8cnic<\/strong><\/p>\n<ul>\n<li>M\u00e9s capacitat de personalitzaci\u00f3<\/li>\n<li>Llibertat per experimentar sense riscos<\/li>\n<li>Ofereix m\u00e9s agilitat i velocitat<\/li>\n<li>Gran escalabilitat i m\u00e9s seguretat<\/li>\n<li>S\u2019integra a la perfecci\u00f3 amb solucions de tercers<\/li>\n<\/ul>\n<p><strong>Avantatges del Headless per al teu negoci des del punt de vista del m\u00e0rqueting<\/strong><\/p>\n<ul>\n<li>M\u00e0xim enfocament a unificar tot el Customer Experience<\/li>\n<li>Omnicanalitat: potencia i impulsa el contingut a qualsevol canal i dispositiu<\/li>\n<li>Agilitza tots els processos de m\u00e0rqueting<\/li>\n<\/ul>\n<h2><strong>En qu\u00e8 es diferencien una plataforma de comer\u00e7 tradicional i una plataforma headless?<\/strong><\/h2>\n<p>Un <strong>eCommerce tradicional<\/strong> es basa en una arquitectura monol\u00edtica, <strong>on el front-end i el back-end estan alineats i tots els elements d\u2019una botiga online es gestionen des d\u2019un mateix lloc.<\/strong> Per aquest motiu, la flexibilitat i la personalitzaci\u00f3 s\u00f3n en aquest cas m\u00e9s limitades. En primer lloc, perqu\u00e8 aquest tipus de plataformes nom\u00e9s estan dissenyades per oferir contingut en format de p\u00e0gina web i, d\u2019altra banda, perqu\u00e8 els canvis al back-end o al front-end poden repercutir negativament en l\u2019altra part, cosa que fa que la feina sigui m\u00e9s gran i la personalitzaci\u00f3, menor.<\/p>\n<p>En canvi, l\u2019arquitectura d\u2019un <strong>eCommerce headless<\/strong> es basa a <strong>desacoblar el front-end del back-end perqu\u00e8 s\u2019hi treballi de manera totalment independent<\/strong> i, per tant, s\u2019aconsegueixi m\u00e9s flexibilitat i personalitzaci\u00f3 a trav\u00e9s de qualsevol canal i dispositiu. Rapidesa i senzillesa s\u00f3n dos conceptes que defineixen molt b\u00e9 l\u2019arquitectura d\u2019una plataforma headless.<\/p>\n<p>Per tant, <strong>la difer\u00e8ncia principal entre aquestes dues arquitectures \u00e9s la flexibilitat, la personalitzaci\u00f3, la gesti\u00f3 i el temps.<\/strong> Un eCommerce tradicional consumeix m\u00e9s temps, no \u00e9s tan flexible, \u00e9s menys competitiu i la capa del front-end es podria veure alterada en interferir en la base de dades del back-end. Cal saber quin negoci volem per poder decidir quin tipus d\u2019arquitectura s\u2019hi adapta millor.<\/p>\n<p>En general, els comer\u00e7os que vulguin estar al dia de les tend\u00e8ncies del mercat segurament triaran un software de Headless eCommerce, on les limitacions s\u00f3n pr\u00e0cticament inexistents. Entre les plataformes amb arquitectura headless, destacar\u00edem <a href=\"https:\/\/www.logicommerce.com\/es\/\">LogiCommerce<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15024\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc.jpg\" alt=\"\" width=\"1379\" height=\"630\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc.jpg 1379w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc-300x137.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc-1100x503.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc-768x351.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/lc-1170x535.jpg 1170w\" sizes=\"(max-width: 1379px) 100vw, 1379px\" \/><\/p>\n<h2><strong>\u00c9s el Headless eCommerce una tend\u00e8ncia de futur?<\/strong><\/h2>\n<p>Actualment, aquest concepte suposa un avantatge competitiu per a qualsevol comer\u00e7 electr\u00f2nic que decideixi implantar aquest enfocament.<\/p>\n<p>El Headless eCommerce no nom\u00e9s aportar\u00e0 grans beneficis al teu negoci, sin\u00f3 que la manera com els usuaris percebran la teva marca ser\u00e0 m\u00e9s positiva, ja que l\u2019experi\u00e8ncia de compra millora gr\u00e0cies a la possibilitat de convertir a trav\u00e9s de qualsevol canal i dispositiu, i a la gran rapidesa amb qu\u00e8 les botigues online s\u00f3n capaces d\u2019adaptar-se a les demandes del mercat.<\/p>\n<p>Sens dubte, <strong>ser\u00e0 la gran tend\u00e8ncia del futur en el sector eCommerce<\/strong> i oferir\u00e0 als negocis l\u2019oportunitat de controlar m\u00e9s f\u00e0cilment tots els elements que interactuen amb els usuaris i fomentar m\u00e9s la part creativa que atraur\u00e0 el consumidor. El fet que el front-end i el back-end estiguin desacoblats simplifica la gesti\u00f3 d\u2019un eCommerce i afavoreix l\u2019optimitzaci\u00f3 dels recursos en el desenvolupament web.<\/p>\n<p>Amb una plataforma de Headless eCommerce estar\u00e0s m\u00e9s ben preparat per incorporar sempre les \u00faltimes novetats i tend\u00e8ncies del mercat amb m\u00e9s rapidesa i senzillesa, per aportar m\u00e9s valor a la teva botiga online.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quan apareix el concepte de Headless eCommerce? La manera de comprar ha anat evolucionant amb el temps, i la manera d\u2019entendre el comer\u00e7 tamb\u00e9. Cada vegada m\u00e9s, la tend\u00e8ncia creix cap al sector de l\u2019eCommerce a causa de la gran transformaci\u00f3 que ha viscut l\u2019entorn digital i tecnol\u00f2gic. Aix\u00ed mateix, les necessitats dels clients han [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15026,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Headless, el concepte que est\u00e0 revolucionant el sector eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les empreses s\u2019han d\u2019adaptar creant estrat\u00e8gies centrades en el consumidor per millorar l\u2019experi\u00e8ncia del client. 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