{"id":18510,"date":"2023-11-13T16:00:33","date_gmt":"2023-11-13T15:00:33","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-do-you-know-if-your-digital-marketing-roi-is-good\/"},"modified":"2026-10-23T18:20:44","modified_gmt":"2026-10-23T16:20:44","slug":"how-do-you-know-if-your-digital-marketing-roi-is-good","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-do-you-know-if-your-digital-marketing-roi-is-good\/","title":{"rendered":"How do you know if your digital marketing ROI is good?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ROI in digital <em>marketing<\/em> <\/strong>is a key metric for knowing the results of the campaigns you run. In one of our posts we explained <a href=\"https:\/\/trilogi.com\/blog\/en\/how-to-calculate-roi-and-roas-in-digital-marketing-campaigns-for-ecommerce\/\">how to calculate ROAS and ROI<\/a>. It lets us understand how our ads are performing and what they return. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is ROI in digital <em>marketing<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI <strong>stands for <em>return on investment<\/em><\/strong><em>.<\/em> It is an indicator that shows the profit or loss a company makes after carrying out a series of actions or investments. The concept is applied to <em>marketing<\/em> to measure the real financial return on the investment made in each campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How ROI is calculated<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is a figure<strong> expressed as a percentage<\/strong> that can be either negative or positive. To get it, subtract the total investment from the profit, divide by the total investment and multiply the result by 100.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive result<\/strong>: If the percentage is above zero, you have made a profit.<\/li>\n\n\n\n<li><strong>Negative result<\/strong>: In this case it is below zero and you have made a loss.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This formula can be refined by adding total costs and returns. However, we can never include factors such as time invested or benefits such as brand image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a good ROI for <em>eCommerce<\/em> campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to <a href=\"https:\/\/trilogi.com\/en\/create-professional-online-store-with-trilogi\/\">build an online store<\/a>, once it\u2019s up and running, measuring <strong>ROI on <em>eCommerce<\/em> campaigns <\/strong>requires the right data to calculate it efficiently. One option is to look at an overall result across all campaigns; another is to calculate it for each one. The resulting percentage is the profit per euro invested in a given action. The goal is to get the highest percentage possible. <strong>Between 40% and 60% is considered a good result<\/strong>. Here are some examples of <em>online<\/em> campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media ROI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You calculate the cost of running all the brand\u2019s accounts, including staff, agencies or promoted posts, against the profit generated directly from sales through these channels. It is one of the <strong>hardest to assess<\/strong>, because even if it is low or even below zero, social media <strong>has a huge influence on brand image<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEM ROI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, on the cost side, in addition to the budget spent on search ads, you need to include other items such as content creation or materials. On the benefit side, <strong>it\u2019s important to assign value to the <\/strong><em>leads<\/em><strong> generated<\/strong> to understand performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI in digital<em> marketing<\/em><\/strong> is a key figure that helps measure campaign efficiency. It leaves out some aspects, such as brand image, which must be valued in their own right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROI in digital marketing is a key metric for knowing the results of the campaigns you run. In one of our posts we explained how to calculate ROAS and ROI. It lets us understand how our ads are performing and what they return. What is ROI in digital marketing ROI stands for return on investment. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16849,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do you know if your digital marketing ROI is good? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"ROI in digital marketing helps you measure campaign efficiency. Find out how to tell if yours is good!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-do-you-know-if-your-digital-marketing-roi-is-good\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you know if your digital marketing ROI is good? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"ROI in digital marketing helps you measure campaign efficiency. Find out how to tell if yours is good!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-do-you-know-if-your-digital-marketing-roi-is-good\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-13T15:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/roi-bo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How do you know if your digital marketing ROI is good?\",\"datePublished\":\"2023-11-13T15:00:33+00:00\",\"dateModified\":\"2026-10-23T16:20:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/\"},\"wordCount\":426,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/roi-bo.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/\",\"name\":\"How do you know if your digital marketing ROI is good? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-do-you-know-if-your-digital-marketing-roi-is-good\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/roi-bo.png\",\"datePublished\":\"2023-11-13T15:00:33+00:00\",\"dateModified\":\"2026-10-23T16:20:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"ROI in digital marketing helps you measure campaign efficiency. 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