{"id":18504,"date":"2022-05-23T10:44:31","date_gmt":"2022-05-23T08:44:31","guid":{"rendered":"https:\/\/trilogi.com\/blog\/sera-el-metavers-el-futur-de-lecommerce\/"},"modified":"2026-10-23T18:31:34","modified_gmt":"2026-10-23T16:31:34","slug":"sera-el-metavers-el-futur-de-lecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/sera-el-metavers-el-futur-de-lecommerce\/","title":{"rendered":"Ser\u00e0 el metavers el futur de l\u2019eCommerce?"},"content":{"rendered":"\n

Darrerament sentim molt la paraula \u00abmetavers\u00bb. Qu\u00e8 \u00e9s el metavers? Com funciona? I, el m\u00e9s important, el puc aplicar al meu negoci?<\/p>\n\n\n\n

Ara mateix el metavers existeix, per\u00f2 m\u00e9s en un pla te\u00f2ric que real. \u00c9s cert que hi ha universitats, empreses i creadors que comencen a fer passes al metavers, per\u00f2 encara no \u00e9s una realitat estesa com a tal. El dia que ho sigui transformar\u00e0 completament el panorama eCommerce.<\/p>\n\n\n\n

\u00abD\u2019aqu\u00ed a 10 anys l\u2019eCommerce ser\u00e0 metavers o no ser\u00e0\u00bb M\u00e0rius Rossell, CEO de Trilogi<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

Sembla ci\u00e8ncia-ficci\u00f3, \u00e9s cert. Per\u00f2 fa 20 anys portar internet a la butxaca o que els cotxes condu\u00efssin de manera aut\u00f2noma tamb\u00e9 ho semblava. Entrem en una nova era i caldr\u00e0 estar atents.<\/p>\n\n\n\n

Qu\u00e8 \u00e9s el metavers?<\/h2>\n\n\n\n

El metavers el va anunciar Mark Zuckerberg, fundador de Facebook (ara Meta), el 2021. La seva visi\u00f3 \u00e9s que sigui el futur d\u2019internet. Un m\u00f3n digital, amb realitat augmentada, on podrem gaudir d\u2019experi\u00e8ncies compartides. \u00c9s la uni\u00f3 del m\u00f3n f\u00edsic i el m\u00f3n virtual.<\/strong><\/p>\n\n\n\n

Evidentment, aix\u00f2 obre una nova frontera per a l\u2019eCommerce. Un dels grans handicaps de les botigues online \u00e9s que \u00e9s dif\u00edcil emular l\u2019experi\u00e8ncia d\u2019una botiga f\u00edsica. Veure una fotografia d\u2019unes sabates, fins i tot un v\u00eddeo, no ser\u00e0 mai equiparable a poder tocar-les i emprovar-te-les. Amb el metavers, aquesta frontera entre el digital i el real es dilueix, i l\u2019experi\u00e8ncia de compra s\u2019assemblar\u00e0 m\u00e9s a la del m\u00f3n real. <\/strong> Aix\u00f2 planteja una nova realitat per als eCommerce.<\/p>\n\n\n\n

El metavers \u00e9s la promesa d\u2019una nova manera d\u2019experimentar el m\u00f3n i d\u2019una nova economia, on ens allunyem de la dualitat entre realitat i digital. Obre a les marques una nova possibilitat de crear productes per al metavers, com l\u2019experi\u00e8ncia de Balenciaga, que va crear skins per al Fortnite i va vendre les seves peces dins del joc.<\/p>\n\n\n\n

Com accedirem al metavers?<\/h2>\n\n\n\n

El metavers ser\u00e0 una experi\u00e8ncia de realitat augmentada, per la qual cosa segurament ser\u00e0 cada vegada m\u00e9s habitual trobar a totes les cases dispositius de maquinari com ulleres de realitat virtual, com les Oculus. Amb aquests dispositius podrem moure\u2019ns i interactuar per l\u2019entorn.<\/p>\n\n\n\n

\u00c9s possible que dins del metavers cadasc\u00fa de nosaltres tingui un avatar (o diversos). Un cos digital que et permeti interactuar amb altres persones. I, com hem comentat amb el cas del Fortnite, que el puguis vestir o modificar com m\u00e9s t\u2019agradi.<\/p>\n\n\n\n

Com podr\u00e9 aprofitar el metavers per al meu eCommerce?<\/h2>\n\n\n\n

Si tenim en compte que els grans avantatges de l\u2019eCommerce s\u00f3n la velocitat i la comoditat de comprar des del sof\u00e0 de casa, i els del comer\u00e7 f\u00edsic s\u00f3n el tracte personalitzat i l\u2019experi\u00e8ncia, sembla que el metavers \u00e9s la combinaci\u00f3 perfecta.<\/strong><\/p>\n\n\n\n

Ara mateix sembla una fantasia, per\u00f2 experi\u00e8ncies d\u2019empreses com IKEA<\/a> o Revlon ja juguen amb la realitat augmentada perqu\u00e8 vegis com queden els seus productes. En el cas d\u2019IKEA pots simular com quedaria el sof\u00e0 a casa teva, i en el cas de Revlon pots veure com et queda un to de pintallavis.<\/p>\n\n\n\n

Altres tend\u00e8ncies de l\u2019eCommerce s\u00f3n el Social Commerce o el Live Commerce<\/a>. Comprar directament a les xarxes socials, interactuant amb v\u00eddeos en directe, \u00e9s cada vegada m\u00e9s popular. Sembla que la tend\u00e8ncia ens portar\u00e0 a comprar directament en plataformes com Instagram, Facebook i TikTok.<\/p>\n\n\n\n

Aquest tipus d\u2019experi\u00e8ncies i tend\u00e8ncies s\u2019acosten a la idea de metavers i indiquen que hi ha molt de cam\u00ed per rec\u00f3rrer en el m\u00f3n de l\u2019eCommerce.<\/p>\n\n\n\n

Si el metavers permet crear espais personalitzats per interactuar-hi, podr\u00e0s crear-hi una botiga semblant a una botiga f\u00edsica perqu\u00e8 els usuaris hi interactu\u00efn i puguin, per exemple, emprovar-se digitalment els teus productes<\/p>\n\n\n\n

Tamb\u00e9 et podr\u00e0s plantejar si vendre productes f\u00edsics com fins ara o productes virtuals, com en el cas de Balenciaga. Els productes virtuals els podr\u00e0s vendre a tot el m\u00f3n sense limitacions log\u00edstiques. \u00c9s innegable que el metavers t\u00e9 molt de potencial per a l\u2019eCommerce. Ara \u00e9s el moment d\u2019estar atent a les novetats sobre com aquesta idea pot revolucionar el m\u00f3n del comer\u00e7 digital!<\/p>\n","protected":false},"excerpt":{"rendered":"

Darrerament sentim molt la paraula \u00abmetavers\u00bb. Qu\u00e8 \u00e9s el metavers? Com funciona? I, el m\u00e9s important, el puc aplicar al meu negoci? Ara mateix el metavers existeix, per\u00f2 m\u00e9s en un pla te\u00f2ric que real. \u00c9s cert que hi ha universitats, empreses i creadors que comencen a fer passes al metavers, per\u00f2 encara no \u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":15256,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"\nSer\u00e0 el metavers el futur de l\u2019eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 \u00e9s el metavers i qu\u00e8 pot suposar per a un eCommerce? 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