{"id":18502,"date":"2022-06-16T13:14:33","date_gmt":"2022-06-16T11:14:33","guid":{"rendered":"https:\/\/trilogi.com\/blog\/guia-per-a-un-amazon-prime-day-dexit\/"},"modified":"2026-10-23T18:31:17","modified_gmt":"2026-10-23T16:31:17","slug":"guia-per-a-un-amazon-prime-day-dexit","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/guia-per-a-un-amazon-prime-day-dexit\/","title":{"rendered":"Guia per a un Amazon Prime Day d\u2019\u00e8xit"},"content":{"rendered":"\n

Fa 7 anys que se celebra el Prime Day per recon\u00e8ixer els membres Prime d\u2019Amazon, i s\u2019ha convertit en un dels esdeveniments de vendes online m\u00e9s grans de l\u2019any, juntament amb el Black Friday. Aquest esdeveniment no \u00e9s nom\u00e9s una oportunitat per augmentar les vendes a Amazon, sin\u00f3 tamb\u00e9 un gran moment per crear reconeixement de marca. Un 71% dels compradors coneixen noves marques abans del Prime Day i un 75% compren un producte que van descobrir abans del Prime Day, segons un estudi de Kantar i Amazon Ads.<\/p>\n\n\n\n

Com a Amazon Ads Partners<\/a>, hem recollit les millors estrat\u00e8gies per portar-te les claus d\u2019un Prime Day d\u2019\u00e8xit:<\/p>\n\n\n\n

Abans del Prime Day<\/strong><\/h2>\n\n\n\n

Entre 2 i 3 setmanes abans del Prime Day \u00e9s el moment ideal per mostrar el millor dels teus productes promocionant-los amb Amazon Ads. Segons l\u2019estudi de Kantar i Amazon Ads, les marques que van crear una estrat\u00e8gia de promoci\u00f3 a Amazon Ads per al Prime Day abans i durant l\u2019esdeveniment van aconseguir un augment del 216% en el reconeixement i del 214% en la consideraci\u00f3.<\/p>\n\n\n\n

Centra les campanyes de la teva marca en les audi\u00e8ncies que busquen productes activament. Aix\u00f2 t\u2019ajudar\u00e0 a aconseguir nous clients potencials, que ja reconeixeran la teva marca i els teus productes quan apliquis les promocions i ofertes durant el Prime Day. I no te n\u2019oblidis! Aprofita aquestes setmanes per optimitzar les fitxes dels teus productes i revisa les paraules clau i a quines audi\u00e8ncies els adreces perqu\u00e8 durant el Prime Day obtinguis els millors resultats.<\/p>\n\n\n\n

Durant el Prime Day<\/strong><\/h2>\n\n\n\n

Arriba el moment de la veritat, el Prime Day. Durant aquest esdeveniment has d\u2019activar un altre tipus de campanyes, m\u00e9s enfocades a maximitzar l\u2019abast de les audi\u00e8ncies que van veure els teus anuncis durant el per\u00edode \u00abAbans del Prime Day\u00bb. Per aix\u00f2 has de crear una estrat\u00e8gia d\u2019Amazon Ads basada en els seus productes publicitaris. Quins s\u00f3n aquests productes? T\u2019ho expliquem a continuaci\u00f3:<\/p>\n\n\n\n

Sponsored Products<\/em><\/p>\n\n\n\n

Mostra els teus productes segmentant per les audi\u00e8ncies que has treballat pr\u00e8viament. Amb aquest tipus de campanyes podr\u00e0s segmentar per paraula clau o producte, i els anuncis apareixeran als resultats de compra i a les p\u00e0gines de detall del producte, cosa que ajudar\u00e0 a donar visibilitat als teus productes de manera individual.<\/p>\n\n\n\n

Abans de crear les campanyes de Sponsored Products, tingues en compte quins productes vols impulsar, quin \u00e9s el teu pressupost per al Prime Day, quina segmentaci\u00f3 far\u00e0s servir, quina \u00e9s l\u2019estrat\u00e8gia de licitaci\u00f3 m\u00e9s adequada i quines paraules clau principals utilitzar\u00e0s.<\/p>\n\n\n\n

Recorda! En esdeveniments que atreuen una alta demanda de compres \u00e9s aconsellable establir un pressupost diari m\u00e9s alt en el per\u00edode previ per poder arribar a m\u00e9s clients potencials.<\/p>\n\n\n\n

Sponsored Brands<\/em><\/p>\n\n\n\n

El Prime Day no \u00e9s un esdeveniment nom\u00e9s per destacar els teus productes de manera individual; tamb\u00e9 \u00e9s l\u2019oportunitat perfecta per presentar la teva marca als milions de clients d\u2019Amazon.<\/p>\n\n\n\n

Amb Sponsored Brands pots crear anuncis personalitzables i gestionar-los per cost per clic. Comen\u00e7a definint els objectius de la teva marca per a aquest Prime Day, ja sigui dirigir tr\u00e0nsit a una fitxa de producte o a la teva Store, fidelitzar els clients o diferenciar la marca.<\/p>\n\n\n\n

Un cop definits, pots passar a veure els diferents formats d\u2019anuncis, entre els quals pots triar la col\u00b7lecci\u00f3 de productes, store spotlight o v\u00eddeo de 6 a 45 segons, i escollir quin format s\u2019adapta millor a la teva estrat\u00e8gia. Ja t\u2019has decidit? Ara \u00e9s el moment de crear la teva primera campanya de Sponsored Brands, triar la segmentaci\u00f3 i les licitacions dels anuncis, i ja tindr\u00e0s la campanya a punt per llan\u00e7ar-la!<\/p>\n\n\n\n

Sponsored Display<\/em><\/p>\n\n\n\n

Arriba a les audi\u00e8ncies m\u00e9s rellevants d\u2019Amazon amb Sponsored Display. Aquest tipus de campanyes t\u2019ajudaran a augmentar la consideraci\u00f3 i a tancar la venda a Amazon, com a part d\u2019una estrat\u00e8gia d\u2019embut de vendes complet que complementa les campanyes de Sponsored Products i Sponsored Brands.<\/p>\n\n\n\n

Com crear una campanya d\u2019\u00e8xit? Comen\u00e7a configurant la campanya amb prou antelaci\u00f3 perqu\u00e8 tingui temps de recopilar dades. La nostra recomanaci\u00f3 \u00e9s anunciar m\u00e9s de 10 productes per campanya i establir licitacions fortes, ja que en aquests esdeveniments especials els pressupostos s\u00f3n m\u00e9s competitius i aix\u00f2 ajudar\u00e0 que els teus anuncis siguin visibles durant tot el dia. No t\u2019oblidis de segmentar correctament: segmenta per audi\u00e8ncies per arribar tant a les noves com a les existents.<\/p>\n\n\n\n

Aquests s\u00f3n els principals productes d\u2019Amazon Ads per fer campanyes, per\u00f2 tamb\u00e9 hi ha Stores, Posts, Follow o Amazon Attribution, que t\u2019ajudaran a impulsar la visibilitat de la teva marca i els teus productes durant aquests dies.<\/p>\n\n\n\n

Despr\u00e9s del Prime Day<\/strong><\/h2>\n\n\n\n

Torna a impactar les audi\u00e8ncies que et van visitar durant el Prime Day i fes que tornin a veure els teus productes i els comprin despr\u00e9s de l\u2019esdeveniment. Per exemple, pots crear campanyes amb productes complementaris dels que m\u00e9s et van comprar durant el Prime Day, aconseguint aix\u00ed una segona compra de les audi\u00e8ncies que ja t\u2019havien comprat, i fins i tot arribar a l\u2019audi\u00e8ncia que et va visitar per\u00f2 no va comprar o que no coneixia la teva marca durant el Prime Day.<\/p>\n\n\n\n

Posa les teves campanyes del Prime Day en mans d\u2019especialistes. A Trilogi tenim especialistes en Amazon Ads que t\u2019ajudaran a tenir un Amazon Prime Day d\u2019\u00e8xit. Explica\u2019ns el teu projecte!<\/p>\n","protected":false},"excerpt":{"rendered":"

Fa 7 anys que se celebra el Prime Day per recon\u00e8ixer els membres Prime d\u2019Amazon, i s\u2019ha convertit en un dels esdeveniments de vendes online m\u00e9s grans de l\u2019any, juntament amb el Black Friday. Aquest esdeveniment no \u00e9s nom\u00e9s una oportunitat per augmentar les vendes a Amazon, sin\u00f3 tamb\u00e9 un gran moment per crear reconeixement […]<\/p>\n","protected":false},"author":2,"featured_media":15266,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1743],"tags":[],"class_list":["post-18502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces"],"yoast_head":"\nGuia per a un Amazon Prime Day d\u2019\u00e8xit | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Vols saber quines s\u00f3n les claus d\u2019un Amazon Prime Day d\u2019\u00e8xit? 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