{"id":18500,"date":"2023-11-22T16:46:41","date_gmt":"2023-11-22T15:46:41","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-integrate-your-sales-team-with-b2b-ecommerce\/"},"modified":"2026-10-23T18:20:39","modified_gmt":"2026-10-23T16:20:39","slug":"how-to-integrate-your-sales-team-with-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-integrate-your-sales-team-with-b2b-ecommerce\/","title":{"rendered":"How to integrate your sales team with B2B eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sales teams are key to the success of <strong><a href=\"https:\/\/trilogi.com\/en\/b2b-ecommerce\/\">B2B <em>eCommerce<\/em><\/a><\/strong> business models. More and more companies are turning to <em>online <\/em>transactions to work with suppliers. Competition in this area keeps growing, and sales teams must evolve to fit into this new digital framework that is transforming the current landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sales teams and eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To integrate the <strong>sales team into an <\/strong><em>eCommerce<\/em><strong> <\/strong>operation, an orderly transition is essential. Staff need the right tools to help them understand their new role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, you need to know the key points of the change and solve the problems that may arise. As a specialist consultancy, we outline the main obstacles we usually come across.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commissions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commissions are usually <strong>a major incentive for sales staff<\/strong>, and bringing them into the digital world doesn\u2019t have to be complicated. You can create a contact book system linked to each salesperson to track the orders placed by the customers they have won.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Information and efficiency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An online platform that integrates <strong>company information such as <\/strong><em>stock<\/em><strong> levels or production status<\/strong> gives staff more information. This translates into better communication with customers. Staff can also check order history, enter purchase orders on the customer\u2019s behalf or make special offers efficiently, passing the information on to other departments such as accounting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cross-functional communication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Communication between the team and customers is always a must. An <strong>online<\/strong> <em>store<\/em><strong> helps open up new channels<\/strong>. Buyers can get more detailed product information and chat with the sales team to resolve quick questions. This communication can be multichannel, creating a customer profile and automating processes such as email marketing or generating recurring orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automated tasks <strong>reduce the sales team\u2019s workload<\/strong>. Simplified invoices can be generated automatically to make the customer relationship easier. You can also create default orders or link promotions to specific customers or purchase volumes. All while giving website visitors full visibility of the entire catalog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B eCommerce is a reality<\/strong>. A growing number of companies want a digital relationship with their suppliers. New platforms also appear every day offering the tools needed to make this change. This means the sales team must transform to take on its new role.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales teams are key to the success of B2B eCommerce business models. More and more companies are turning to online transactions to work with suppliers. Competition in this area keeps growing, and sales teams must evolve to fit into this new digital framework that is transforming the current landscape. Sales teams and eCommerce To integrate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16861,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-18500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to integrate your sales team with B2B eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Sales teams are key to a successful B2B eCommerce business model. How should you integrate them? 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