{"id":18498,"date":"2022-06-21T11:59:13","date_gmt":"2022-06-21T09:59:13","guid":{"rendered":"https:\/\/trilogi.com\/blog\/api-de-conversions-de-facebook-el-primer-pas-cap-a-lera-cookieless\/"},"modified":"2026-10-23T18:31:11","modified_gmt":"2026-10-23T16:31:11","slug":"api-de-conversions-de-facebook-el-primer-pas-cap-a-lera-cookieless","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/api-de-conversions-de-facebook-el-primer-pas-cap-a-lera-cookieless\/","title":{"rendered":"API de conversions de Facebook: el primer pas cap a l\u2019era cookieless"},"content":{"rendered":"\n

Busques maneres de millorar el rendiment de les teves campanyes de Facebook i Instagram per incrementar les vendes del teu eCommerce? Notes que darrerament els anuncis de Facebook i Instagram ja no rendeixen com abans? Si \u00e9s aix\u00ed, potser part de la soluci\u00f3 passa per activar l\u2019API de conversions. Aquesta eina et pot ajudar a assolir els objectius de m\u00e0rqueting que et proposis i a optimitzar les campanyes per obtenir millors resultats. En aquest article analitzarem amb detall qu\u00e8 \u00e9s l\u2019API de conversions i com la pots fer servir per impulsar els teus esfor\u00e7os de m\u00e0rqueting a Facebook i Instagram (ara Meta). Comencem.<\/p>\n\n\n\n

Qu\u00e8 \u00e9s l\u2019API de conversions de Facebook i per a qu\u00e8 serveix?<\/h2>\n\n\n\n

L\u2019API de conversions \u00e9s la nova eina de Facebook que permet recollir dades de m\u00e0rqueting directament del servidor. A difer\u00e8ncia del p\u00edxel de Facebook, que recull dades a partir de les galetes de tercers, l\u2019API de conversions extreu les dades de m\u00e0rqueting des del servidor.<\/p>\n\n\n\n

Aquestes dades de m\u00e0rqueting procedents del servidor permeten optimitzar, personalitzar i mesurar els anuncis a Facebook i Instagram. Si els qui reben l\u2019impacte s\u00f3n persones amb m\u00e9s possibilitats d\u2019interessar-se pels nostres productes o serveis, \u00e9s l\u00f2gic que el rendiment de les campanyes millori. I si a tot aix\u00f2 hi sumem la capacitat de mesurar millor els resultats, l\u2019\u00e8xit de les teves campanyes \u00e9s m\u00e9s a prop.<\/p>\n\n\n\n

Per qu\u00e8 el p\u00edxel de Facebook passar\u00e0 a un segon pla i donar\u00e0 pas a l\u2019API de conversions de Facebook?<\/h2>\n\n\n\n

L\u2019era cookieless fa temps que ha comen\u00e7at i, tot i que sembla un escenari postapocal\u00edptic per al sector del m\u00e0rqueting, hi ha solucions i els gegants tecnol\u00f2gics ja s\u2019hi han posat. Per la seva banda, Google ja ha comen\u00e7at a potenciar les first-party cookies amb les conversions millorades o el mode de consentiment. Meta, o Facebook, com el coneixem tots, no podia ser menys i fa uns mesos va llan\u00e7ar l\u2019API de conversions.<\/p>\n\n\n\n

I ara, la pregunta del mili\u00f3: el p\u00edxel de Facebook desapareixer\u00e0? La resposta \u00e9s\u2026 no, per\u00f2 estar\u00e0 m\u00e9s limitat. De fet, el p\u00edxel de Facebook \u00e9s obligatori perqu\u00e8 l\u2019API de conversions funcioni correctament.<\/p>\n\n\n\n

Segurament ara tamb\u00e9 et preguntes si, com que tots dos envien els mateixos par\u00e0metres per als esdeveniments respectius, les dades es duplicaran. A Facebook ho tenen tot pensat i per aix\u00f2 han creat un proc\u00e9s de deduplicaci\u00f3 autom\u00e0tica perqu\u00e8 no passi.<\/p>\n\n\n\n

Beneficis d\u2019implementar l\u2019API de conversions de Facebook<\/h2>\n\n\n\n

L\u2019API de conversions de Facebook et pot ajudar a assolir els objectius que tinguis marcats a les campanyes. A continuaci\u00f3 et detallem alguns dels beneficis que aconseguir\u00e0s nom\u00e9s comen\u00e7ant a enviar dades a trav\u00e9s del servidor amb l\u2019API de conversions:<\/p>\n\n\n\n

Reduir\u00e0s el cost per acci\u00f3: pagar\u00e0s menys per cada objectiu<\/h3>\n\n\n\n

En gran part, aix\u00f2 ser\u00e0 possible gr\u00e0cies a les millores de connectivitat.<\/p>\n\n\n\n

Les dades de l\u2019API de conversions es veuen menys afectades pels possibles errors de c\u00e0rrega del navegador, els problemes de connectivitat de l\u2019usuari i\/o els bloquejadors d\u2019anuncis. En millorar el sistema de lliurament, el cost per acci\u00f3 es reduir\u00e0 autom\u00e0ticament.<\/p>\n\n\n\n

Millorar\u00e0s la mesura i l\u2019atribuci\u00f3 del m\u00e8rit de les campanyes al llarg del recorregut dels clients<\/h3>\n\n\n\n

L\u2019API de conversions t\u2019ajudar\u00e0 a millorar la mesura del rendiment dels anuncis i l\u2019atribuci\u00f3 al llarg de tot el recorregut dels clients, des del descobriment fins a la conversi\u00f3. D\u2019aquesta manera, podr\u00e0s entendre millor la repercussi\u00f3 que t\u00e9 cada anunci en els resultats i assignar m\u00e9s o menys pressupost a cada grup d\u2019anuncis en funci\u00f3 d\u2019aquests resultats.<\/p>\n\n\n\n

L\u2019API de conversions evita les restriccions d\u2019iOS 14 en els teus anuncis de Facebook?<\/h2>\n\n\n\n

L\u2019actualitzaci\u00f3 d\u2019iOS 14 d\u2019Apple ha penalitzat molt els anunciants. Si no has pres mesures, segur que ets un dels molts afectats per aquesta restricci\u00f3. Per simplificar-ho: potser directament has deixat de recollir conversions dels qui naveguen amb un dispositiu amb iOS 14.5 o versions posteriors.<\/p>\n\n\n\n

Si vols tornar a recollir dades, no n\u2019hi ha prou d\u2019instal\u00b7lar l\u2019API de conversions; tamb\u00e9 has de seguir aquests passos:<\/p>\n\n\n\n

    \n
  1. Verifica el domini de la teva botiga online. M\u00e9s informaci\u00f3 aqu\u00ed<\/a>.<\/li>\n\n\n\n
  2. Configura i prioritza al teu domini els vuit esdeveniments que consideris principals. M\u00e9s informaci\u00f3 aqu\u00ed<\/a>.<\/li>\n\n\n\n
  3. Instal\u00b7la l\u2019API de conversions de Facebook.<\/li>\n<\/ol>\n\n\n\n

    Com instal\u00b7lar l\u2019API de conversions de Facebook?<\/h2>\n\n\n\n

    Hi ha dues maneres d\u2019implementar l\u2019API de conversions de Facebook: les integracions amb partners i la configuraci\u00f3 manual. Per\u00f2 abans de fer la instal\u00b7laci\u00f3 hi ha dos requisits imprescindibles: tenir un p\u00edxel de Facebook activat i funcionant correctament i un compte de Business Manager<\/a>.<\/p>\n\n\n\n

    Tot i que hi ha una part t\u00e8cnica que pot requerir un equip t\u00e8cnic especialitzat, cada vegada hi ha m\u00e9s plugins i CMS que en permeten la integraci\u00f3 de manera f\u00e0cil i c\u00f2moda. \u00c9s el cas de LogiCommerce<\/a>, que t\u00e9 el m\u00f2dul \u00abFacebook API de conversiones\u00bb; de PrestaShop, amb el seu \u00abm\u00f3dulo Prestashop Facebook\u00bb; o de VTEX, amb \u00abFacebook Business Extension\u00bb. D\u2019altres tenen una integraci\u00f3 directa de partners, com Shopify, WordPress\/WooCommerce o Adobe Commerce (abans conegut com a Magento Commerce), entre molts altres.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Ara que ja tens tota la informaci\u00f3, no et quedis enrere i activa ja l\u2019API de conversions al teu compte de Meta per millorar les teves campanyes de Facebook Ads per a eCommerce<\/a>. Si encara no ho has fet, est\u00e0s malbaratant molt de temps i diners sense aprofitar el potencial d\u2019una eina que t\u2019ajudar\u00e0 a millorar els resultats i a incrementar les vendes del teu eCommerce. Els anuncis a Facebook i Instagram funcionen, per\u00f2 aquest \u00e9s el primer pas que has de fer si no vols que les noves pol\u00edtiques de protecci\u00f3 de dades et perjudiquin cada vegada m\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Busques maneres de millorar el rendiment de les teves campanyes de Facebook i Instagram per incrementar les vendes del teu eCommerce? Notes que darrerament els anuncis de Facebook i Instagram ja no rendeixen com abans? Si \u00e9s aix\u00ed, potser part de la soluci\u00f3 passa per activar l\u2019API de conversions. Aquesta eina et pot ajudar a […]<\/p>\n","protected":false},"author":2,"featured_media":15282,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1735,1737,955],"class_list":["post-18498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-api-de-conversions","tag-pixel-facebook","tag-social-media"],"yoast_head":"\nAPI de conversions de Facebook: el primer pas cap a l\u2019era cookieless | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"L\u2019era cookieless ja \u00e9s aqu\u00ed. Descobreix l\u2019API de conversions de Facebook i com millorar\u00e0 els resultats dels teus anuncis. 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