{"id":18488,"date":"2022-09-01T15:18:20","date_gmt":"2022-09-01T13:18:20","guid":{"rendered":"https:\/\/trilogi.com\/blog\/guia-per-millorar-el-cro-aquest-black-friday\/"},"modified":"2026-10-23T18:30:36","modified_gmt":"2026-10-23T16:30:36","slug":"guia-per-millorar-el-cro-aquest-black-friday","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/","title":{"rendered":"Guia per millorar el CRO aquest Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Arriba el Black Friday i cal preparar el teu eCommerce. L\u2019any passat analitz\u00e0vem com seria <a href=\"https:\/\/trilogi.com\/blog\/ca\/black-friday-2021-la-realitat-postpandemia\/\">el primer Black Friday postpand\u00e8mia<\/a>. Ara som al 2022, amb un univers eCommerce m\u00e9s madur i amb m\u00e9s compet\u00e8ncia. Quan comencem a planificar el Black Friday pensem en l\u2019estrat\u00e8gia de comunicaci\u00f3, les promocions, la durada&#8230; per\u00f2 si un cop llan\u00e7ada la campanya els resultats no s\u00f3n els esperats, qu\u00e8 ha fallat? Potser cal millorar el CRO de la web. El CRO, \u00abConversion Rate Optimization\u00bb, \u00e9s un conjunt de t\u00e8cniques que volen millorar la taxa de conversi\u00f3. La idea \u00e9s optimitzar el teu eCommerce perqu\u00e8 els clients potencials comprin m\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aix\u00f2 aquest any volem fer una <strong>Guia per millorar el CRO del teu eCommerce <\/strong>i que siguis a temps de preparar la teva botiga online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com analitzar el teu CRO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de passar a l\u2019acci\u00f3 \u00e9s important con\u00e8ixer el nostre eCommerce: quin \u00e9s el teu CRO actual, el teu cost d\u2019adquisici\u00f3 i el teu Customer Lifetime Value. Con\u00e8ixer el teu negoci \u00e9s el que et permetr\u00e0 veure qu\u00e8 falla i com ho pots millorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a refer\u00e8ncia, segons les dades d\u2019IRP Commerce, el juliol del 2021 la taxa de conversi\u00f3 per sectors era:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Arts i oficis 3,39%<\/li><li>Nad\u00f3 i infant: 0,89%<\/li><li>Roba i complements de moda: 1,63%<\/li><li>Menjar i beguda: 1,58%<\/li><li>Salut i benestar: 3,05%<\/li><li>Llar i regals: 0,99%<\/li><li>Cura de mascotes: 2,85%<\/li><li>Esports i lleure: 1,37%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De vegades, quan arriben moments clau de l\u2019any com el Black Friday, invertim molt de temps i esfor\u00e7 en les estrat\u00e8gies fora de la web, en campanyes i influencers, i oblidem que l\u2019experi\u00e8ncia del client dins del nostre eCommerce \u00e9s igual d\u2019important. En aquest post t\u2019expliquem 10 punts clau per millorar el CRO de la teva botiga online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 punts clau per millorar el teu CRO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Navegaci\u00f3 per la web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important tenir una bona <strong>arquitectura web. <\/strong>Una categoritzaci\u00f3 l\u00f2gica, definida i que permeti a l\u2019usuari saber en tot moment on \u00e9s dins de la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostrar ben definides les \u00e0rees o categories de producte i optimitzar la web per a m\u00f2bil \u00e9s imprescindible perqu\u00e8 la navegaci\u00f3 sigui intu\u00eftiva i f\u00e0cil. Una prova que et recomanem \u00e9s provar les accions clau del teu eCommerce, per exemple: comprar, subscriure\u2019s i trobar un producte, i veure si s\u00f3n f\u00e0cils de fer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Optimitzar per a SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Optimitzar l\u2019eCommerce per a SEO \u00e9s necessari per atraure tr\u00e0nsit org\u00e0nic, per\u00f2 tamb\u00e9 pot ajudar el teu CRO.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Revisa els H1 de cada categoria. Han de ser clars i explicatius; a m\u00e9s del posicionament org\u00e0nic, ajuden l\u2019usuari a saber qu\u00e8 pot esperar d\u2019aquella p\u00e0gina.<\/li><li>Millora la velocitat. Si una p\u00e0gina triga m\u00e9s de 3 segons a carregar pots perdre una venda; millorar la velocitat ajuda tant la taxa de conversi\u00f3 com el SEO.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Cercador<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potser el cercador \u00e9s un element oblidat del teu eCommerce, per\u00f2 para-hi atenci\u00f3 perqu\u00e8 et pot ajudar a millorar el CRO. Si el teu cat\u00e0leg \u00e9s molt ampli i hi ha varietat de productes, \u00e9s molt possible que l\u2019usuari acabi fent servir el cercador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cercador r\u00e0pid i que doni el resultat que l\u2019usuari espera pot millorar la teva taxa de conversi\u00f3. A Trilogi et recomanem el <a href=\"https:\/\/trilogi.com\/blog\/ca\/el-valor-de-tenir-un-cercador-intelligent-al-teu-ecommerce\/\">cercador intel\u00b7ligent Doofinder<\/a>, que et permet anar un pas m\u00e9s enll\u00e0 i treballar sin\u00f2nims de cerca, posar b\u00e0ners promocionals, treballar els resultats\u2026 Entre el 20% i el 40% dels usuaris fan servir el cercador intern d\u2019una web o botiga online: \u00e9s un element clau per millorar el teu CRO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Elements clicables: botons i CTA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els elements clicables han de ser visibles i reconeixibles per als usuaris. Revisar el disseny, el color, la mida o les fonts \u00e9s recomanable per millorar el teu CRO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Xat en directe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019atenci\u00f3 al client en una botiga online \u00e9s tan important com en una botiga f\u00edsica. Un xat en directe que et permeti resoldre els dubtes dels clients i ajudar-los si tenen algun problema durant la compra \u00e9s molt recomanable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Trilogi som partners d\u2019<a href=\"https:\/\/oct8ne.com\/es\">Oct8ne<\/a> i a principis d\u2019any ja vam detectar que una de les <a href=\"https:\/\/trilogi.com\/blog\/ca\/tendencies-ecommerce-2022-a-les-quals-has-destar-atent\/\">tend\u00e8ncies d\u2019eCommerce 2022<\/a> era el m\u00e0rqueting conversacional i la personalitzaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Simple i intu\u00eftiu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tots els processos que s\u2019hagin de fer a la web (seleccionar un producte amb color i talla, afegir-lo al carro, comprar\u2026) han de ser simples i intu\u00eftius. Reduir el nombre de clics o passos \u00e9s molt recomanable per millorar el CRO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 tamb\u00e9 s\u2019aplica als registres i formularis. Revisa els camps obligatoris dels formularis i intenta que l\u2019usuari nom\u00e9s hagi d\u2019omplir els imprescindibles. Permetre comprar com a convidat o fer social login millorar\u00e0 la quantitat de leads que puguis aconseguir pel Black Friday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Crea confian\u00e7a a la web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El teu eCommerce ha de transmetre seguretat i confian\u00e7a a l\u2019usuari perqu\u00e8 vulgui comprar. Tenir el certificat SSL, ser transparent amb els costos i els terminis de lliurament, oferir diferents m\u00e8todes de pagament\u2026 ajuda a crear aquesta confian\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ressenyes d\u2019usuaris tamb\u00e9 s\u00f3n un element clau perqu\u00e8 altres usuaris vulguin comprar, i els generen molta confian\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Fes el seguiment de la web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per millorar el CRO \u00e9s b\u00e0sic saber qu\u00e8 fan els usuaris al teu eCommerce. Fer el seguiment de les accions dels usuaris t\u2019ajudar\u00e0 a saber quines barreres troben o quins passos no saben fer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 et recomanem que facis servir eines com els mapes de calor per veure com es mouen els usuaris per la web i quines parts els criden m\u00e9s l\u2019atenci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Disseny UX i UI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revisa la teva p\u00e0gina perqu\u00e8 la informaci\u00f3 important quedi clara. Si hi ha moltes imatges o v\u00eddeos o l\u2019estructura no est\u00e0 definida, l\u2019usuari es pot distreure i no interactuar amb l\u2019eCommerce com tu esperes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definir quina informaci\u00f3 vols donar i buscar el millor disseny perqu\u00e8 sigui intu\u00eftiu i f\u00e0cil \u00e9s clau per millorar el teu CRO<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Fer proves a la web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important que comprovis quin efecte tenen en el teu eCommerce tots els canvis que facis. Pots fer servir eines com <a href=\"https:\/\/marketingplatform.google.com\/intl\/es\/about\/optimize\/\">Google Optimize<\/a> per fer proves A\/B abans de fer un canvi (com el color d\u2019un bot\u00f3 o el text del CTA). Aix\u00f2 et permetr\u00e0 saber quins canvis milloraran realment el teu CRO aquest Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s el moment de comen\u00e7ar a fer proves i aplicar els canvis oportuns al teu eCommerce per obtenir els millors resultats pel Black Friday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arriba el Black Friday i cal preparar el teu eCommerce. L\u2019any passat analitz\u00e0vem com seria el primer Black Friday postpand\u00e8mia. Ara som al 2022, amb un univers eCommerce m\u00e9s madur i amb m\u00e9s compet\u00e8ncia. Quan comencem a planificar el Black Friday pensem en l\u2019estrat\u00e8gia de comunicaci\u00f3, les promocions, la durada&#8230; per\u00f2 si un cop llan\u00e7ada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15768,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T13:18:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Guia per millorar el CRO aquest Black Friday\",\"datePublished\":\"2022-09-01T13:18:20+00:00\",\"dateModified\":\"2026-10-23T16:30:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/\"},\"wordCount\":1118,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_cro-black-friday_nologo.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/\",\"name\":\"Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_cro-black-friday_nologo.png\",\"datePublished\":\"2022-09-01T13:18:20+00:00\",\"dateModified\":\"2026-10-23T16:30:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_cro-black-friday_nologo.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/post_cro-black-friday_nologo.png\",\"width\":1200,\"height\":628,\"caption\":\"mejorar-CRO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/guia-per-millorar-el-cro-aquest-black-friday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guia per millorar el CRO aquest Black Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency","description":"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/","og_locale":"es_ES","og_type":"article","og_title":"Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency","og_description":"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!","og_url":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2022-09-01T13:18:20+00:00","article_modified_time":"2026-10-23T16:30:36+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Guia per millorar el CRO aquest Black Friday","datePublished":"2022-09-01T13:18:20+00:00","dateModified":"2026-10-23T16:30:36+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/"},"wordCount":1118,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/","url":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/","name":"Guia per millorar el CRO aquest Black Friday | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png","datePublished":"2022-09-01T13:18:20+00:00","dateModified":"2026-10-23T16:30:36+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Augmenta la taxa de conversi\u00f3 del teu eCommerce amb aquesta guia per millorar el CRO. 10 consells perqu\u00e8 el teu eCommerce vengui m\u00e9s. Llegeix-la!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/post_cro-black-friday_nologo.png","width":1200,"height":628,"caption":"mejorar-CRO"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/guia-per-millorar-el-cro-aquest-black-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Guia per millorar el CRO aquest Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18488,"es":15765,"en":18730},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18488"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18488\/revisions"}],"predecessor-version":[{"id":20310,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18488\/revisions\/20310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/15768"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}