{"id":18484,"date":"2024-01-23T13:38:21","date_gmt":"2024-01-23T12:38:21","guid":{"rendered":"https:\/\/trilogi.com\/blog\/discover-the-3-highest-roi-channels-in-ecommerce-seo-content-marketing-and\/"},"modified":"2026-10-23T18:20:15","modified_gmt":"2026-10-23T16:20:15","slug":"discover-the-3-highest-roi-channels-in-ecommerce-seo-content-marketing-and","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/discover-the-3-highest-roi-channels-in-ecommerce-seo-content-marketing-and\/","title":{"rendered":"Discover the 3 highest-ROI channels in eCommerce: SEO, content marketing and Google Ads"},"content":{"rendered":"\n

Which are the channels with the best ROI<\/strong>? It can be hard to decide where to invest money so that your eCommerce<\/em> profits grow and prospects become loyal customers. In this article we explain the term and look at the best ROI channels. In previous articles we covered how to calculate the ROI<\/a> of your campaigns. <\/p>\n\n\n\n

What is ROI?<\/h2>\n\n\n\n

ROI stands for Return on Investment<\/em>, or the return you get on what you invest<\/strong>. What does that mean? It\u2019s a calculation used in business to measure the real profitability of an investment.<\/p>\n\n\n\n

In the world of eCommerce<\/em>, it\u2019s important to have the best distribution channels to reach as many people as possible. That\u2019s why it\u2019s crucial to know where to invest<\/strong> to run truly successful campaigns.<\/p>\n\n\n\n

The most profitable channels to maximize ROI<\/h2>\n\n\n\n

Strategy points must be well defined so that our company achieves a positive ROI<\/strong> that helps us generate more sales and get many more users to discover the services we offer.<\/p>\n\n\n\n

SEO ROI<\/h3>\n\n\n\n

SEO ROI<\/strong> is one of the most profitable. Why? Today the internet is everything, and ranking well can be the key to getting ahead of the competition and winning more sales. If they can\u2019t find us, they can\u2019t buy what we offer.<\/p>\n\n\n\n

We need to know our audience well so that our conversion rate<\/strong> is much higher. A customer who lands in our store should find what they\u2019re looking for, so the visit ends in a purchase. Although it may require a bigger investment at first, in the long run we\u2019ll get organic traffic that doesn\u2019t need advertising and, as a result, greater profitability thanks to eCommerce SEO<\/a>. <\/p>\n\n\n\n

Content marketing ROI<\/h3>\n\n\n\n

We can\u2019t forget content marketing ROI<\/strong>: there are many areas we can invest in to grow our eCommerce<\/em> and attract more traffic that generates more sales. These are some of the strategies we can invest in:<\/p>\n\n\n\n