{"id":18483,"date":"2022-09-08T12:07:10","date_gmt":"2022-09-08T10:07:10","guid":{"rendered":"https:\/\/trilogi.com\/blog\/live-shopping-ecommerce-el-que-sempre-has-volgut-saber-i-ningu-no-tha\/"},"modified":"2026-10-23T18:30:27","modified_gmt":"2026-10-23T16:30:27","slug":"live-shopping-ecommerce-el-que-sempre-has-volgut-saber-i-ningu-no-tha","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/live-shopping-ecommerce-el-que-sempre-has-volgut-saber-i-ningu-no-tha\/","title":{"rendered":"Live Shopping eCommerce, el que sempre has volgut saber i ning\u00fa no t\u2019ha explicat encara"},"content":{"rendered":"\n

Has sentit a parlar del Live Shopping? Si la resposta \u00e9s s\u00ed, genial, perqu\u00e8 igualment trobar\u00e0s informaci\u00f3 valuosa en aquest post; i si \u00e9s no, deixa\u2019ns explicar-t\u2019ho: \u00e9s fer servir el v\u00eddeo en directe per mostrar, compartir, promocionar i vendre els teus productes o serveis.<\/p>\n\n\n\n

\"Consulta<\/a><\/figure>\n\n\n\n
\n

Llan\u00e7a els teus primers esdeveniments de Live Shopping sense preocupacions. A Trilogi ens encarreguem de tot! Fins i tot del presentador, el plat\u00f3 i la realitzaci\u00f3.<\/strong> Consulta els nostres packs aqu\u00ed<\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n

Podr\u00edem dir que \u00e9s la televenda del segle XXI, una manera de vendre i comprar d\u2019acord amb els temps: vendes en directe a trav\u00e9s de la teva pr\u00f2pia web o del m\u00f2bil, en qu\u00e8 es fa servir el v\u00eddeo per mostrar els teus productes.<\/p>\n\n\n\n

Aix\u00ed, qualsevol marca amb pres\u00e8ncia digital pot crear el seu propi canal audiovisual i posar cara i veu a la marca, fent m\u00e9s atractiva, interactiva i interessant la manera de vendre els productes en temps real.<\/p>\n\n\n\n

\u00c9s el salt al segle XXI de les vendes per internet. En els \u00faltims 20 anys, comprar online<\/a> es resumia a entrar en una web, buscar un producte, revisar els resultats de la cerca i, un cop presa la decisi\u00f3 de compra, posar-lo al carro i pagar. Tot pla, fet amb textos i fotos. 20 anys aix\u00ed!<\/p>\n\n\n\n

En canvi, el Live Shopping permet als compradors con\u00e8ixer les caracter\u00edstiques de tota mena de productes amb l\u2019explicaci\u00f3 del venedor, de l\u2019emprenedor o l\u2019emprenedora, o d\u2019un expert: roba, cosm\u00e8tica, articles esportius, electrodom\u00e8stics, un diamant (s\u00ed, has llegit b\u00e9, un diamant), un cotxe i qualsevol objecte o servei que necessiti el suport d\u2019un comercial hum\u00e0. I \u00e9s que, al final, un bon somriure ven molt m\u00e9s que el millor algoritme.<\/p>\n\n\n\n

Live Shopping i Video Marketing, una hist\u00f2ria d\u2019amor<\/h2>\n\n\n\n

Per\u00f2 espera\u2026 aqu\u00ed entra en escena el Video Marketing, que amb el Live Shopping forma la parella perfecta perqu\u00e8 el teu eCommerce triomfi.<\/p>\n\n\n\n

Abans de continuar, qu\u00e8 \u00e9s el video marketing? Els manuals el definirien com una eina de m\u00e0rqueting digital que fa servir diferents formats audiovisuals per assolir els objectius plantejats en una estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n\n\n\n

Per tant, amb v\u00eddeos pots donar a con\u00e8ixer la teva marca, producte o servei, promocionar, posicionar o vendre. V\u00eddeos que pots fer servir al blog, a les xarxes socials o a qualsevol altre suport. Les generacions Y, Z i millennial s\u00f3n consumidores fidels de v\u00eddeos de tota mena, i per descomptat de les seves marques preferides. Per\u00f2 atenci\u00f3, que els baby boomers, \u00e9s a dir, els de m\u00e9s de 50, s\u2019enganxaven a la televenda en les nits d\u2019insomni.<\/p>\n\n\n\n

Dades. El seu impacte en les vendes i en el ROI \u00e9s real. Els tuits amb v\u00eddeo aconsegueixen 3 vegades m\u00e9s respostes i retuits que els que no en tenen. A m\u00e9s, 9 de cada 10 usuaris afirmen que els v\u00eddeos els ajuden a l\u2019hora de prendre decisions de compra, mentre que el 64% dels usuaris tendeix a comprar algun dels productes associats.<\/p>\n\n\n\n

Per tant, Live Shopping i Video Marketing es complementen a la perfecci\u00f3. Una altra dada: segons HubSpot, el 81% de les marques ja el fan servir. \u00c9s a dir, 8 de cada 10 empreses. Precisament per aix\u00f2 el Live Shopping \u00e9s imparable.<\/p>\n\n\n\n

Ara suma aquestes m\u00e8triques a aquestes altres. El Live Shopping multiplica fins per 25 la taxa de conversi\u00f3, incrementa el carro de la compra en m\u00e9s d\u2019un 20% i augmenta les vendes m\u00e9s d\u2019un 20%. Resultat? \u00c8xit.<\/p>\n\n\n\n

Per\u00f2 com va comen\u00e7ar tot aix\u00f2 del Live Shopping?<\/h2>\n\n\n\n

Va sorgir a la Xina el 2014, on \u00e9s un fenomen indiscutible. Imagina\u2019t que fins i tot els pescadors el fan servir. Com? S\u00ed, tornen amb el peix fresc<\/a>, es connecten a la seva plataforma i de tornada a port el van venent. Adeu, intermediaris! Per\u00f2 abans de continuar amb m\u00e9s arguments de pes, seguim explicant-t\u2019ho\u2026 Despr\u00e9s de la Xina, els Estats Units la segueixen de prop, i ara Europa i Espanya s\u2019hi afegeixen a tota velocitat. Sens dubte la pand\u00e8mia hi ha tingut molt a veure.<\/p>\n\n\n\n

M\u00e9s dades que t\u2019obriran els ulls:<\/p>\n\n\n\n

\n

– El 82% del contingut que es consumir\u00e0 a internet el 2022 seran v\u00eddeos, \u00abun percentatge enorme que ho inclou tot (streaming com Netflix)!, i que creix a un ritme brutal\u00bb. (Cisco).<\/p>\n\n\n\n

– El 100% de les aplicacions de xarxes socials m\u00e9s utilitzades del planeta (TikTok, WeChat…) tenen el v\u00eddeo com a funcionalitat nativa.<\/p>\n\n\n\n

– El 52% de les persones que compren un producte a internet consulten un v\u00eddeo abans d\u2019adquirir-lo. (Google).<\/p>\n<\/blockquote>\n\n\n\n

Per a qu\u00e8 vull el Live Shopping?<\/h2>\n\n\n\n

Les opcions i els motius poden ser molt\u00edssims: llan\u00e7ament de nous productes, ofertes puntuals, popularitzar encara m\u00e9s els teus productes estrella, donar a con\u00e8ixer la teva marca… I les maneres de fer-ho s\u00f3n sobretot tres:<\/p>\n\n\n\n

1. Live Shopping (vendes en viu i en directe), la televenda de tota la vida per\u00f2 m\u00e9s sofisticada, moderna i interessant, on un venedor d\u2019una marca es posa davant d\u2019una c\u00e0mera o de l\u2019ordinador i retransmet a un grup de persones interessades amb l\u2019objectiu de vendre els seus productes; per fer-ho, en pot explicar els beneficis, com es fabriquen o d\u2019on provenen, aix\u00ed com les caracter\u00edstiques de l\u2019empresa o el que sigui d\u2019inter\u00e8s\u2026 \u00c9s una manera interactiva de vendre. Com que \u00e9s en viu i en directe, es poden fer coses que no s\u00f3n possibles d\u2019una altra manera, com baixar i pujar preus, fer que la gent jugui i participi, fer ofertes sobre la marxa\u2026<\/p>\n\n\n\n

\"Live<\/figure>\n\n\n\n

2. Personal shopper privat, que \u00e9s un format de vendes privades entre comprador i venedor, per\u00f2 per v\u00eddeo. Igual que vas a una botiga f\u00edsica i et venen en privat, en aquest cas programes una videoconfer\u00e8ncia entre comprador i venedor i, amb una eina com aquesta, el venedor et pot mostrar els productes en pantalla, els seus avantatges i inconvenients, possibilitats, etc. \u00c9s una experi\u00e8ncia audiovisual, interactiva, interessant i en temps real que et pot ajudar a tancar la compra.<\/p>\n\n\n\n

\n
\"Live<\/figure>\n<\/figure>\n\n\n\n

3. Peces audiovisuals shoppables (comprables) interactives que es creen per a les xarxes socials. La idea \u00e9s fer-les servir a la zona de Live Shopping de la web perqu\u00e8 ajudin a vendre. Imagina\u2019t una noia que t\u2019ensenya la nova camisa de la setmana, tal com es fa a Instagram. Amb aquesta eina, aquest v\u00eddeo es pot portar a la web, afegir-hi el producte, una enquesta o accions que el facin interactiu.<\/p>\n\n\n\n

\"Live<\/figure>\n\n\n\n

Amb el Live Shopping en qualsevol dels seus formats, m\u00e9s els v\u00eddeos de m\u00e0rqueting, qualsevol marca que tingui una web pot crear el seu propi canal audiovisual i arribar d\u2019una manera m\u00e9s humana i fresca a les seves comunitats. Aix\u00ed, jo \u2014com a marca\u2014 puc crear els meus propis continguts i publicar-los en directe o en diferit a trav\u00e9s de la meva web perqu\u00e8 els vegin els meus usuaris, els que naveguen per la web o aquells a qui jo faci saber, a trav\u00e9s de les meves xarxes socials, que aquests continguts hi s\u00f3n.<\/p>\n\n\n\n

Amb el Live Shopping, i en concret amb Onlive.site<\/a>, el que es fa \u00e9s ajudar les marques a oferir una experi\u00e8ncia de compra en v\u00eddeo, en directe i completament immersiva, i aquesta experi\u00e8ncia s\u2019aconsegueix treballant quatre par\u00e0metres: eCommerce, entreteniment, capacitats multim\u00e8dia i anal\u00edtica en temps real. Qui dona m\u00e9s?<\/p>\n","protected":false},"excerpt":{"rendered":"

Has sentit a parlar del Live Shopping? Si la resposta \u00e9s s\u00ed, genial, perqu\u00e8 igualment trobar\u00e0s informaci\u00f3 valuosa en aquest post; i si \u00e9s no, deixa\u2019ns explicar-t\u2019ho: \u00e9s fer servir el v\u00eddeo en directe per mostrar, compartir, promocionar i vendre els teus productes o serveis. Llan\u00e7a els teus primers esdeveniments de Live Shopping sense preocupacions. […]<\/p>\n","protected":false},"author":2,"featured_media":15753,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"\nLive Shopping eCommerce, el que sempre has volgut saber i ning\u00fa no t\u2019ha explicat encara | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Has sentit a parlar del Live Shopping eCommerce? 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