{"id":18471,"date":"2022-11-03T09:32:09","date_gmt":"2022-11-03T08:32:09","guid":{"rendered":"https:\/\/trilogi.com\/blog\/conversions-millorades-a-google-ads-que-son-i-per-a-que-serveixen\/"},"modified":"2026-10-23T18:29:39","modified_gmt":"2026-10-23T16:29:39","slug":"conversions-millorades-a-google-ads-que-son-i-per-a-que-serveixen","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/conversions-millorades-a-google-ads-que-son-i-per-a-que-serveixen\/","title":{"rendered":"Conversions millorades a Google Ads: qu\u00e8 s\u00f3n i per a qu\u00e8 serveixen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fa temps que <a href=\"https:\/\/trilogi.com\/blog\/ca\/campanyes-a-google-ads-10-claus-perque-siguin-un-exit\/\">Google Ads<\/a> ens parla de les \u201cconversions millorades\u201d. Si gestiones comptes de publicitat, segur que has vist aquest concepte: cada cop apareix en m\u00e9s recomanacions i les directrius de Google insisteixen que \u00e9s important implementar-les. Qu\u00e8 s\u00f3n les conversions millorades i com les podem implementar als nostres comptes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019aparici\u00f3 de les conversions millorades est\u00e0 relacionada amb <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-afectara-la-nova-era-cookieless-a-google-ads\/\">la nova era d\u2019internet Cookieless<\/a>. Per fer publicitat online hem de deixar de dependre de les cookies de tercers, ja que tard o d\u2019hora desapareixeran, i comen\u00e7ar a fer servir el nostre First Party Data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0sicament, les conversions millorades ens permeten continuar tenint dades de transaccions encara que el client no hagi acceptat la pol\u00edtica de cookies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Requisits per activar les conversions millorades a Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com m\u00e9s dades obt\u00e9 Google, millor s\u2019optimitzen les campanyes i m\u00e9s augmenta el retorn de la inversi\u00f3; per aix\u00f2 \u00e9s interessant implementar les conversions millorades. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"308\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-datos.png\" alt=\"\" class=\"wp-image-15888\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-datos.png 702w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-datos-300x132.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Gr\u00e0cies a les conversions millorades <strong>pots registrar fins a un +5% de taxa de conversi\u00f3 en anuncis de Search <\/strong>i en <strong>anuncis de YouTube pot augmentar fins a un +17%.<\/strong><\/p><cite>Segons dades de Google facilitades en la seva documentaci\u00f3 en el marc del programa Digital Champion 2022<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 necessitem per activar les conversions millorades a Google Ads?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tenir el nostre eCommerce ben etiquetat. <\/strong>Has de tenir o b\u00e9 la Gtag.js o b\u00e9 un Google Tag Manager que asseguri que fem el seguiment correcte de les conversions.<\/li><li><strong>Tenir Google Ads com a font de conversions. <\/strong>\u00c9s important que la font de conversions sigui directament Google Ads, \u00e9s a dir, que no les importis d\u2019Analytics ni les importis quan s\u00f3n conversions offline.<\/li><li><strong>Els clients han de deixar dades al teu eCommerce. <\/strong>\u00c9s imprescindible que el client es registri o ompli dades al teu eCommerce per tenir First Party Data.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Com funcionen les conversions millorades?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s cap sorpresa saber que Google emmagatzema milions de dades. Chrome \u00e9s el navegador m\u00e9s utilitzat i normalment naveguem amb una sessi\u00f3 de Google oberta. Aix\u00ed, quan compres en un eCommerce que t\u00e9 les conversions millorades implementades, encara que no acceptis les cookies, Google rebr\u00e0 de manera xifrada les teves dades (tel\u00e8fon, nom, correu\u2026) i podr\u00e0 comprovar si la teva sessi\u00f3 de Google, que ha vist un anunci a YouTube, a la xarxa Display o a Google Search, \u00e9s la mateixa que ha fet la compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara que a Europa el RGPD i les condicions de privacitat han agafat tanta import\u00e0ncia, segurament ens preguntem: les conversions millorades compleixen aquesta nova normativa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evidentment, la resposta \u00e9s s\u00ed. Segons la llei, no podem emmagatzemar ni utilitzar les dades d\u2019una persona sense el seu consentiment, per\u00f2 en aquest cas no les est\u00e0s utilitzant: simplement saps que la teva campanya de Google Ads ha generat una venda o conversi\u00f3, per\u00f2 desconeixem les dades d\u2019aquest client, ja que Google les t\u00e9 xifrades; per tant, compleix perfectament els requisits de la nova llei de protecci\u00f3 de dades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com configurar les conversions millorades de Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads est\u00e0 facilitant el proc\u00e9s d\u2019implementar les conversions al teu compte. A Eines, dins de l\u2019apartat de conversions, tries la conversi\u00f3 que t\u2019interessa. (Recorda que la font ha de ser directament Google Ads; si importes conversions d\u2019Analytics, no funciona.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"439\" height=\"377\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-edited.jpg\" alt=\"Conversions millorades Google Ads mesurament de conversions\" class=\"wp-image-15882\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-edited.jpg 439w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-edited-300x258.jpg 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u2019apareixer\u00e0 una casella per activar-les i et donar\u00e0 diferents m\u00e8todes. El m\u00e9s senzill \u00e9s fer servir l\u2019etiqueta global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afegeixes el domini i, en alguns casos, et permet la configuraci\u00f3 autom\u00e0tica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1016\" height=\"506\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-activacion.jpg\" alt=\"Conversions millorades Google Ads activaci\u00f3\" class=\"wp-image-15883\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-activacion.jpg 1016w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-activacion-300x149.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/conversiones-mejoradas-google-ads-activacion-768x382.jpg 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 has de fer si no t\u2019ho permet? En alguns casos la configuraci\u00f3 autom\u00e0tica no \u00e9s possible. Pots fer-ho amb <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10172785\">Tag Manager<\/a> utilitzant CSS o JavaScript.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no sou programadors, utilitzar CSS \u00e9s la manera m\u00e9s f\u00e0cil de configurar les conversions millorades amb Google Tag Manager, perqu\u00e8 normalment no cal canviar el codi de la p\u00e0gina, sempre que hi hagi dades de clients a la p\u00e0gina de conversi\u00f3 (per exemple, el correu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si teniu un perfil m\u00e9s t\u00e8cnic, podeu fer-ho per codi com un \u00fanic objecte de dades mitjan\u00e7ant variables de JavaScript a la p\u00e0gina de conversi\u00f3, sempre que les dades de clients (per exemple, correus, n\u00fameros de tel\u00e8fon, etc.) estiguin definides a les variables de JavaScript globals de la p\u00e0gina de conversi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si malgrat tots aquests passos no aconsegueixes activar-ho, Google ofereix suport amb el seu equip t\u00e8cnic per implementar aquests canvis, i des de Trilogi, com a ag\u00e8ncia <a href=\"https:\/\/trilogi.com\/blog\/ca\/google-tria-trilogi-per-entrar-al-seu-exclusiu-grup-de-partners-premier\/\">Google Partner Premier<\/a>, tamb\u00e9 et podem donar suport. Aix\u00ed que no tens excusa per comen\u00e7ar a preparar-te per a la nova era cookieless. No esperis m\u00e9s! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa temps que Google Ads ens parla de les \u201cconversions millorades\u201d. Si gestiones comptes de publicitat, segur que has vist aquest concepte: cada cop apareix en m\u00e9s recomanacions i les directrius de Google insisteixen que \u00e9s important implementar-les. Qu\u00e8 s\u00f3n les conversions millorades i com les podem implementar als nostres comptes? L\u2019aparici\u00f3 de les conversions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15890,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversions millorades a Google Ads: qu\u00e8 s\u00f3n i per a qu\u00e8 serveixen | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb les conversions millorades pots registrar fins a un +5% de taxa de conversi\u00f3 en anuncis de Search i fins a un +17% en anuncis de YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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