{"id":18464,"date":"2022-11-25T13:04:08","date_gmt":"2022-11-25T12:04:08","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estrategia-omnicanal-amb-connectif-per-millorar-la-rendibilitat-de-les\/"},"modified":"2026-10-23T18:29:27","modified_gmt":"2026-10-23T16:29:27","slug":"estrategia-omnicanal-amb-connectif-per-millorar-la-rendibilitat-de-les","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/estrategia-omnicanal-amb-connectif-per-millorar-la-rendibilitat-de-les\/","title":{"rendered":"Estrat\u00e8gia omnicanal amb Connectif per millorar la rendibilitat de les teves campanyes de Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Black Friday \u00e9s una de les campanyes de compres m\u00e9s concorregudes de l\u2019any, i les marques el consideren una data clau per vendre. Tanmateix, amb tanta compet\u00e8ncia, pot ser dif\u00edcil destacar entre la multitud. Aqu\u00ed \u00e9s on entren en joc l\u2019eina de Connectif i la seva gesti\u00f3 de dades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mitjan\u00e7ant t\u00e0ctiques de m\u00e0rqueting omnicanal, les empreses poden recopilar dades de diverses fonts i utilitzar-les per crear campanyes espec\u00edfiques i personalitzades amb m\u00e9s probabilitats de conversi\u00f3. Aprofitar el poder de les dades ser\u00e0 clau per garantir un resultat millor que el dels altres competidors del teu n\u00ednxol de mercat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la nova era del Big Data cal impulsar el tractament correcte de la informaci\u00f3 recopilada, el canvi cap a un enfocament Data First i l\u2019aplicaci\u00f3 d\u2019estrat\u00e8gies realment omnicanal. Per\u00f2 com impulsem les estrat\u00e8gies omnicanal?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing Data First: Estrategia omnicanal con Connectif para mejorar la rentabilidad de tus campa\u00f1as en Black Friday\" src=\"https:\/\/player.vimeo.com\/video\/775026879?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Claus per incrementar el teu rendiment al Black Friday amb l\u2019eina Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s primordial transformar el vostre enfocament tradicional i aplicar estrat\u00e8gies adaptades espec\u00edficament a les dades captades. L\u2019an\u00e0lisi de mesurament \u00e9s clau per prendre les millors decisions al llarg de la campanya. A m\u00e9s, cal aprofitar el potencial de tots els canals disponibles al vostre portal web (SMS, email, xarxes socials, etc.) i, un cop preparades les audi\u00e8ncies, impulsar una execuci\u00f3 ben segmentada que generi un gran impacte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gia amb Connectif durant el Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En aquesta estrat\u00e8gia, durant el Black Friday tenim com a objectiu fidelitzar els nostres clients m\u00e9s rendibles oferint acc\u00e9s anticipat als que hagin complert determinats requisits. Mitjan\u00e7ant una segmentaci\u00f3 organitzada, donarem acc\u00e9s preferent als usuaris de m\u00e9s valor del nostre eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suposem que som una botiga de roba online i volem premiar un grup selecte que va comprar al Black Friday anterior, va gastar una certa quantitat de diners i \u00e9s receptiu a les nostres promocions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per garantir-ne la fidelitat i crear una relaci\u00f3 entre marca i persona, els donarem acc\u00e9s anticipat perqu\u00e8 puguin adquirir les nostres peces a un preu d\u2019oferta exclusiu. En aquest cas, nom\u00e9s el dia del Black Friday, donarem un codi de descompte personal del 50% a tots els usuaris que compleixin les condicions exposades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed, nom\u00e9s els usuaris valuosos per a nosaltres obtindran un descompte exclusiu que els diferencia de la resta d\u2019usuaris.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1100x619.png\" alt=\"workflow acc\u00e9s anticipat Black Friday Connectif\" class=\"wp-image-15917\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1100x619.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-300x169.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-768x432.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1536x864.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4-1170x658.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/3-4.png 1920w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3 de l\u2019estrat\u00e8gia de Black Friday amb Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per elaborar aquesta estrat\u00e8gia pr\u00e0ctica amb l\u2019eina de Connectif, hem de construir el flux seg\u00fcent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer pas \u00e9s comprovar si pertanyen al segment que volem premiar, en aquest cas \u201cRFM \u2013 Campions\u201d. En cas afirmatiu, i si l\u2019usuari est\u00e0 subscrit a la newsletter, enviem el correu amb el descompte exclusiu del 50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas negatiu, comprovarem si els usuaris pertanyen a un segment que va fer alguna compra al Black Friday 2021. Si l\u2019usuari va comprar en l\u2019edici\u00f3 anterior, entra al flux. En canvi, si no va comprar en l\u2019edici\u00f3 passada, esperarem unes hores, oferint la prim\u00edcia als usuaris de valor, i enviarem un correu est\u00e0ndard a la resta d\u2019usuaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gia despr\u00e9s del Black Friday amb Connectif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s molt interessant pensar en accions post-Black Friday. L\u2019augment de visites al nostre eCommerce ens dona moltes possibilitats per fer una estrat\u00e8gia amb <a href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-el-marketing-automation-en-ecommerce\/\">Marketing Automation<\/a>: en augmentar el tr\u00e0nsit, tamb\u00e9 augmenten les dades, que a m\u00e9s s\u00f3n First Party Data, perqu\u00e8 provenen directament del nostre eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 \u00e9s cert que l\u2019\u00faltim divendres de novembre ens portar\u00e0 un pic de vendes, tamb\u00e9 ens portar\u00e0 molts carretons abandonats. Molts usuaris, durant el Black Friday, afegeixen productes al carret\u00f3 per simular quant els costaria comprar aquests articles i comparar-ho amb la compet\u00e8ncia. Tots aquests carretons abandonats ens donen dades molt valuoses que despr\u00e9s podem aprofitar en la nostra estrat\u00e8gia de m\u00e0rqueting un cop acabada la campanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les setmanes pr\u00e8vies al Black Friday hi ha molta saturaci\u00f3 d\u2019ofertes i anuncis que bombardegen el p\u00fablic. Per aix\u00f2, pensar en alguna acci\u00f3 per fer despr\u00e9s, quan no hi ha tants impactes, \u00e9s una opci\u00f3 molt interessant per fer destacar els teus productes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com aprofitar els carretons abandonats al Black Friday <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una estrat\u00e8gia post-Black Friday s\u2019ha de plantejar amb antelaci\u00f3 perqu\u00e8 surti b\u00e9. Utilitzarem l\u2019eina de Marketing Automation Connectif per crear un segment amb els usuaris que han abandonat un carret\u00f3 durant la setmana del Black Friday i no han comprat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ho podrem fer amb un <strong>segment din\u00e0mic plus<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important posar com a condici\u00f3 \u201cEntre les dates\u201d, ja que, si no, estar\u00edem creant un segment de carretons abandonats en general, i ens interessa impactar els usuaris que ens han visitat pel Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I tamb\u00e9 haurem d\u2019excloure els que han comprat en aquestes dates. Poden haver deixat un carret\u00f3 per\u00f2 haver comprat l\u2019endem\u00e0. Aquest pas \u00e9s important per no cremar l\u2019audi\u00e8ncia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1100x619.png\" alt=\"Connectif segment din\u00e0mic plus post Black Friday\" class=\"wp-image-15919\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1100x619.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-300x169.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-768x432.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1536x864.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1-1170x658.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/5-1.png 1920w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop tinguem el segment din\u00e0mic plus creat a Connectif, podrem tornar a impactar-los amb un email amb els productes que van deixar abandonats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una bona opci\u00f3 per recuperar aquesta compra \u00e9s oferir-los els mateixos descomptes del Black Friday al seu carret\u00f3 abandonat durant un temps limitat, per exemple 48 h. Aix\u00f2 crear\u00e0 una sensaci\u00f3 d\u2019urg\u00e8ncia i d\u2019exclusivitat en l\u2019usuari, que pot acabar tancant la compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Black Friday \u00e9s nom\u00e9s un dia concret, per\u00f2 amb estrat\u00e8gies de Marketing Automation podem aprofitar el tr\u00e0nsit que ha arribat al nostre web i pensar en accions per a les setmanes posteriors, quan no hi ha tanta saturaci\u00f3 d\u2019ofertes i anunciants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La nova era del Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la nova era del Big Data, cal adaptar-se i impulsar una estrat\u00e8gia omnicanal basada en el Data First, totalment enfocada a l\u2019omnicanalitat i a la gesti\u00f3 i execuci\u00f3 correctes de les dades recopilades. Com m\u00e9s informaci\u00f3 tinguem, m\u00e9s precisos podrem ser amb els nostres clients, i nom\u00e9s aix\u00ed s\u2019aconseguir\u00e0 la m\u00e0xima rendibilitat en campanyes tan crucials com el Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday \u00e9s una de les campanyes de compres m\u00e9s concorregudes de l\u2019any, i les marques el consideren una data clau per vendre. Tanmateix, amb tanta compet\u00e8ncia, pot ser dif\u00edcil destacar entre la multitud. Aqu\u00ed \u00e9s on entren en joc l\u2019eina de Connectif i la seva gesti\u00f3 de dades. Mitjan\u00e7ant t\u00e0ctiques de m\u00e0rqueting omnicanal, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15916,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e8gia omnicanal amb Connectif per millorar la rendibilitat de les teves campanyes de Black Friday | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Descobreix la millor estrat\u00e8gia omnicanal amb Connectif per millorar la rendibilitat de les teves campanyes de Black Friday. 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