{"id":18445,"date":"2023-01-09T11:06:34","date_gmt":"2023-01-09T10:06:34","guid":{"rendered":"https:\/\/trilogi.com\/blog\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/"},"modified":"2026-10-23T18:29:00","modified_gmt":"2026-10-23T16:29:00","slug":"analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/","title":{"rendered":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com ja sabeu, el m\u00f3n del m\u00e0rqueting viu un gran repte: la nova era cookieless, amb l\u2019eliminaci\u00f3 de les cookies de tercers per part de Google.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"An\u00e1lisis RFM: \u00bfC\u00f3mo aumentar la recurrencia de los clientes de tu eCommerce con Connectif?\" src=\"https:\/\/player.vimeo.com\/video\/787512118?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com haur\u00edem d\u2019afrontar aquest repte?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Davant d\u2019aquest paradigma, el First Party Data es converteix en una veritable oportunitat per treure el m\u00e0xim profit d\u2019aquesta nova realitat, en qu\u00e8 entren en joc conceptes com la Intel\u00b7lig\u00e8ncia Artificial i el Big Data. En aquest sentit, disposar d\u2019eines de <a href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-el-marketing-automation-en-ecommerce\/\">Marketing Automation<\/a> com Connectif \u00e9s m\u00e9s important que mai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La integraci\u00f3 del Marketing Automation a l\u2019eCommerce engloba nombroses estrat\u00e8gies i avantatges que milloren l\u2019experi\u00e8ncia de l\u2019usuari i la relaci\u00f3 amb la marca. Mitjan\u00e7ant una t\u00e8cnica de segmentaci\u00f3 avan\u00e7ada basada en el Data First, \u00e9s a dir, en l\u2019\u00fas intel\u00b7ligent de dades pr\u00f2pies que podem obtenir a trav\u00e9s del nostre lloc web, el CRM o les xarxes socials, aconseguirem oferir experi\u00e8ncies molt m\u00e9s personalitzades que aportin valor afegit a les nostres accions de m\u00e0rqueting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas, parlarem d\u2019un sistema de segmentaci\u00f3 vers\u00e0til amb qu\u00e8 els eCommerce poden orientar les seves estrat\u00e8gies a segments espec\u00edfics, guanyar impacte i augmentar la rendibilitat: l\u2019an\u00e0lisi RFM de Connectif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e8 \u00e9s l\u2019an\u00e0lisi RFM?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El model RFM (sigles en angl\u00e8s de Recency, Frequency, Monetary) ens permet identificar clients d\u2019alt valor estrat\u00e8gic per agrupar-los de manera \u00fatil a partir de l\u2019estudi de tres par\u00e0metres:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Rec\u00e8ncia de compra: dies transcorreguts des de l\u2019\u00faltima compra.<\/li>\n\n\n\n<li>Freq\u00fc\u00e8ncia de compra: nombre de compres en un per\u00edode de temps determinat.<\/li>\n\n\n\n<li>Valor de la compra: valor total de les compres fetes durant el per\u00edode d\u2019an\u00e0lisi.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Per tant, la idea \u00e9s segmentar els clients en funci\u00f3 de quan van fer l\u2019\u00faltima compra, amb quina freq\u00fc\u00e8ncia compren i quant han gastat en total. Aix\u00ed podem entendre millor com es comporta la nostra base de clients i, com m\u00e9s la coneguem, m\u00e9s podrem adaptar el missatge i obtenir millors resultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta t\u00e8cnica d\u2019an\u00e0lisi de dades es basa en un r\u00e0nquing en qu\u00e8 a cada client se li assigna una puntuaci\u00f3 de l\u20191 al 5 per a cadascun dels tres par\u00e0metres del model RFM. Aix\u00ed, els clients m\u00e9s rendibles i de m\u00e9s valor per al negoci seran els que tinguin una puntuaci\u00f3 de 555, i els menys rendibles, de 111.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Com crear una estrat\u00e8gia basada en el Data First i el model RFM: cas pr\u00e0ctic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicarem aquesta estrat\u00e8gia a un cas pr\u00e0ctic, com podria ser el d\u2019un eCommerce de menjar per a animals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Definici\u00f3 de l\u2019objectiu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com en qualsevol estrat\u00e8gia de m\u00e0rqueting, fixem un objectiu, que en aquest cas ser\u00e0 fidelitzar els nostres clients per convertir-los en subscriptors d\u2019un Membership Club i, amb aix\u00f2, augmentar la recurr\u00e8ncia de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir del model RFM que ens ofereix Connectif, podem distingir entre 11 segments de clients en funci\u00f3 del seu valor, ordenats de l\u20191 (els Champions) a l\u201911 (els perduts) segons la seva rendibilitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nostra intenci\u00f3 \u00e9s que avancin posicions en el r\u00e0nquing fins a arribar al client objectiu marcat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginem que tenim un grup d\u2019usuaris que actualment s\u00f3n al segment 9 (Cannot Lose Them): clients que podr\u00edem perdre perqu\u00e8 feien compres grans i sovint, per\u00f2 fa molt de temps que no tornen a comprar a l\u2019eCommerce. El nostre objectiu \u00e9s retenir-los perqu\u00e8 tornin a comprar a l\u2019eCommerce i no se\u2019n vagin a la compet\u00e8ncia. Per fer-ho, durem a terme les accions seg\u00fcents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Accions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies al First Party Data, sabem que aquest grup de clients solia comprar una marca que tenim en exclusiva per a la seva mascota. Els enviarem un email amb els productes que tenim d\u2019aquesta marca, de la qual som distribu\u00efdors \u00fanics al pa\u00eds. A m\u00e9s, tenim enviament en 24 h a les adreces que havien fet servir en compres anteriors, de manera que tamb\u00e9 els podrem recordar aquest avantatge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s d\u2019aquest impacte, alguns usuaris han tornat a l\u2019eCommerce, han visitat diversos productes per\u00f2 han acabat comprant un article de menys valor en comparaci\u00f3 amb les compres anteriors. Han avan\u00e7at posicions en el r\u00e0nquing i s\u2019han situat al nivell 5 (Promising).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanmateix, nosaltres volem recuperar aquest grup de clients i que tornin a fer compres grans com les que solien fer. Per aix\u00f2, gr\u00e0cies a tota la informaci\u00f3 que tenim del seu historial de compres, el tiquet mitj\u00e0 que solien fer i el seu comportament al web, els podem enviar un codi de descompte personalitzat amb condicions espec\u00edfiques, com ara una durada de 72 h per crear una certa urg\u00e8ncia i que nom\u00e9s sigui aplicable a compres d\u2019un import m\u00ednim que ens interessi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Seguiment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al cap d\u2019una setmana, veiem que la major part dels usuaris han tornat a comprar, han fet servir el codi de descompte i el seu tiquet mitj\u00e0 ha augmentat considerablement. Per tant, ara s\u00f3n al nivell 3 (Potential Loyalist). Com que el nostre objectiu general era aconseguir el m\u00e0xim de clients possible al Membership, ara \u00e9s el moment perfecte per oferir-los el nostre programa de fidelitzaci\u00f3. Aquesta vegada, quan tornin a visitar el nostre eCommerce, els mostrarem un popup que els convidi a formar part del club. Si hi fan clic, els portarem a una landing amb tota la informaci\u00f3, avantatges, descomptes en marques, mostres gratu\u00eftes, codis exclusius i un formulari per registrar-se. Si no es registren en 72 h, els enviarem un email recordatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Resultat<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, hem aconseguit que molts dels usuaris que est\u00e0vem a punt de perdre s\u2019hagin registrat com a membres del club del nostre eCommerce i s\u2019hagin convertit en clients fidelitzats. Gr\u00e0cies a aquesta segmentaci\u00f3 basada en el Data First i en l\u2019an\u00e0lisi del model RFM de Connectif, hem creat un funnel complet amb una estrat\u00e8gia personalitzada i \u00fanica per a aquest segment d\u2019usuaris.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1029\" height=\"446\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/microsoftteams-image-18.png\" alt=\"RFM Connectif\" class=\"wp-image-15976\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/microsoftteams-image-18.png 1029w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/microsoftteams-image-18-300x130.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/microsoftteams-image-18-768x333.png 768w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Amb l\u2019\u00fas del Data First i de Connectif com a eina de marketing automation, treballem amb les dades pr\u00f2pies dels nostres clients i no depenem de la inversi\u00f3 en altres plataformes per arribar a la nostra audi\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com ja sabeu, el m\u00f3n del m\u00e0rqueting viu un gran repte: la nova era cookieless, amb l\u2019eliminaci\u00f3 de les cookies de tercers per part de Google. Com haur\u00edem d\u2019afrontar aquest repte? Davant d\u2019aquest paradigma, el First Party Data es converteix en una veritable oportunitat per treure el m\u00e0xim profit d\u2019aquesta nova realitat, en qu\u00e8 entren [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15981,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,937,1527,949],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-ecommerce","tag-marketing-automation","tag-marqueting-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T10:06:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif?\",\"datePublished\":\"2023-01-09T10:06:34+00:00\",\"dateModified\":\"2026-10-23T16:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/\"},\"wordCount\":1089,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/blog_post_2023_connectif-rfm_no-logo.png\",\"keywords\":[\"botiga online\",\"ecommerce\",\"marketing automation\",\"m\u00e0rqueting online\"],\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/\",\"name\":\"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/blog_post_2023_connectif-rfm_no-logo.png\",\"datePublished\":\"2023-01-09T10:06:34+00:00\",\"dateModified\":\"2026-10-23T16:29:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/blog_post_2023_connectif-rfm_no-logo.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/blog_post_2023_connectif-rfm_no-logo.png\",\"width\":1200,\"height\":628,\"caption\":\"An\u00e1lisis RFM: \u00bfC\u00f3mo aumentar la recurrencia de los clientes de tu eCommerce con Connectif?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency","description":"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency","og_description":"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!","og_url":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2023-01-09T10:06:34+00:00","article_modified_time":"2026-10-23T16:29:00+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif?","datePublished":"2023-01-09T10:06:34+00:00","dateModified":"2026-10-23T16:29:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/"},"wordCount":1089,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png","keywords":["botiga online","ecommerce","marketing automation","m\u00e0rqueting online"],"articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/","url":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/","name":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png","datePublished":"2023-01-09T10:06:34+00:00","dateModified":"2026-10-23T16:29:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Amb el model RFM de Connectif identifiquem clients d\u2019alt valor i n\u2019augmentem la recurr\u00e8ncia. Entra i t\u2019expliquem com fer-ho!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/blog_post_2023_connectif-rfm_no-logo.png","width":1200,"height":628,"caption":"An\u00e1lisis RFM: \u00bfC\u00f3mo aumentar la recurrencia de los clientes de tu eCommerce con Connectif?"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"An\u00e0lisi RFM: com augmentar la recurr\u00e8ncia dels clients del teu eCommerce amb Connectif?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18445,"es":15958,"en":18707},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18445"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18445\/revisions"}],"predecessor-version":[{"id":20279,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18445\/revisions\/20279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/15981"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}