{"id":18437,"date":"2023-02-07T13:00:00","date_gmt":"2023-02-07T12:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-impulsa-el-creixement-de-lecommerce\/"},"modified":"2026-10-23T18:28:39","modified_gmt":"2026-10-23T16:28:39","slug":"que-impulsa-el-creixement-de-lecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-impulsa-el-creixement-de-lecommerce\/","title":{"rendered":"Qu\u00e8 impulsa el creixement de l\u2019eCommerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En els darrers anys, l\u2019eCommerce ha experimentat un creixement incre\u00efble. Es calcula que el 2023 les vendes d\u2019eCommerce representaran el 17,5% del total de vendes minoristes a tot el m\u00f3n. Qu\u00e8 impulsa aquest creixement? En posts anteriors ja v\u00e8iem <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-lecommerce-esta-canviant-el-sector-minorista\/\">com l\u2019eCommerce est\u00e0 canviant el sector minorista<\/a>; vegem ara alguns dels principals factors que expliquen l\u2019auge de l\u2019eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tend\u00e8ncies socials que impulsen el creixement de l\u2019eCommerce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La popularitat creixent de les compres per m\u00f2bil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els tel\u00e8fons intel\u00b7ligents han revolucionat la manera de comprar per internet i l\u2019han feta m\u00e9s f\u00e0cil i c\u00f2moda que mai. Segons Statista, el comer\u00e7 m\u00f2bil va representar gaireb\u00e9 el 40% de totes les transaccions d\u2019eCommerce el 2018. S\u2019espera que aquesta tend\u00e8ncia continu\u00ef a mesura que cada cop m\u00e9s persones passen als tel\u00e8fons intel\u00b7ligents i altres dispositius m\u00f2bils com a principal via d\u2019acc\u00e9s a internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"241\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials.jpg\" alt=\"tel\u00e8fons intel\u00b7ligents mil\u00b7lennials eCommerce\" class=\"wp-image-16034\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials.jpg 1000w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials-300x72.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials-768x185.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019augment de l\u2019adopci\u00f3 de m\u00e8todes de pagament digitals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mesura que els <a href=\"https:\/\/trilogi.com\/blog\/ca\/els-6-millors-metodes-de-pagament-alternatius-per-al-teu-ecommerce\/\">m\u00e8todes de pagament<\/a> digitals com PayPal, Apple Pay i Google Pay guanyen popularitat, els clients se senten cada cop m\u00e9s c\u00f2modes comprant online sense haver de fer servir una targeta de cr\u00e8dit o diners en efectiu. Aix\u00f2 facilita que els clients comprin articles des de qualsevol lloc del m\u00f3n sense preocupar-se pels tipus de canvi de divises o per problemes de seguretat en el pagament.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La millora de la infraestructura log\u00edstica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amb una infraestructura log\u00edstica millorada, les empreses poden enviar productes a tot el m\u00f3n de manera r\u00e0pida i rendible. Aix\u00f2 ha facilitat que les empreses arribin a nous mercats i ampli\u00efn la seva base de clients m\u00e9s enll\u00e0 de la seva zona local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019afinitat creixent per les compres online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mesura que els mil\u00b7lennials esdevenen una part m\u00e9s gran de la poblaci\u00f3 compradora, aporten una prefer\u00e8ncia per les compres online en lloc de les botigues f\u00edsiques. Segons un estudi de Coresight Research, els mil\u00b7lennials s\u00f3n ara responsables del 43% de totes les vendes d\u2019eCommerce (enfront del 34% de la Generaci\u00f3 X).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019eCommerce viu una traject\u00f2ria de creixement incre\u00efble que no mostra signes d\u2019alentiment a curt termini. Els motors d\u2019aquest creixement inclouen l\u2019adopci\u00f3 creixent de les compres per m\u00f2bil, la millora de la infraestructura log\u00edstica, l\u2019\u00fas m\u00e9s gran de m\u00e8todes de pagament digitals i una afinitat cada cop m\u00e9s gran dels mil\u00b7lennials per les compres online en lloc de les botigues f\u00edsiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses que vulguin treure profit d\u2019aquesta tend\u00e8ncia han de comen\u00e7ar a centrar-se a desenvolupar una estrat\u00e8gia d\u2019eCommerce efica\u00e7 que tingui en compte aquests factors si volen continuar sent competitives en un mercat tan canviant com l\u2019actual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En els darrers anys, l\u2019eCommerce ha experimentat un creixement incre\u00efble. Es calcula que el 2023 les vendes d\u2019eCommerce representaran el 17,5% del total de vendes minoristes a tot el m\u00f3n. Qu\u00e8 impulsa aquest creixement? En posts anteriors ja v\u00e8iem com l\u2019eCommerce est\u00e0 canviant el sector minorista; vegem ara alguns dels principals factors que expliquen l\u2019auge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16035,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 impulsa el creixement de l\u2019eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Aquest any les vendes d\u2019eCommerce representaran el 17,5% del total de vendes minoristes. 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