{"id":18434,"date":"2025-01-30T11:15:11","date_gmt":"2025-01-30T10:15:11","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-connect-with-new-digital-consumers-and-increase-sales\/"},"modified":"2026-10-23T18:17:46","modified_gmt":"2026-10-23T16:17:46","slug":"how-to-connect-with-new-digital-consumers-and-increase-sales","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/","title":{"rendered":"How to connect with new digital consumers and increase sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Shopping habits have changed.<\/strong> Today\u2019s consumers are more demanding, analytical and cautious before making a purchase decision. In a world of endless choice where information is just a click away, brands need to make sure they\u2019re present at the key moments of the buying process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a recent <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/insights\/consumer-journey\/conecta-con-clientes\/\">Think With Google<\/a> study, <strong>33% of consumers<\/strong> say they now do more research before making a purchase. What does this mean for brands and retailers? That they need to optimize their digital presence and improve the shopping experience to turn visits into sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below we explore <strong>new shopping habits<\/strong>, the role of AI in personalizing experiences and key strategies to connect with digital consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New consumer habits: more research, less impulse<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s consumers <strong>don\u2019t buy on impulse<\/strong>. Instead, they\u2019ve become more strategic and want to be sure their purchase is worth it. According to the Google study:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80% of shoppers compare prices<\/strong> before deciding.<\/li>\n\n\n\n<li><strong>75% look for reviews and opinions<\/strong> online.<\/li>\n\n\n\n<li><strong>67% visit the brand\u2019s website or app<\/strong> for more information.<\/li>\n\n\n\n<li><strong>66% prefer to see the product in person<\/strong> before buying.<\/li>\n\n\n\n<li><strong>60% check the return policy<\/strong> before completing a purchase.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quality and price: the deciding factors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Value for money<\/strong> (37%) and <strong>high product quality<\/strong> (36%) are consumers\u2019 main purchase criteria, even when they already know the brand. This means <strong>being a well-known brand isn\u2019t enough<\/strong>; you have to constantly prove your product or service is still one of the best options on the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google: the best ally for decision-making<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One key finding of Google\u2019s report is that <strong>40% of consumers<\/strong> use Google Search to make <strong>smarter, better-informed purchase decisions<\/strong>. This exceeds other platforms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media (28%)<\/strong><\/li>\n\n\n\n<li><strong>Online marketplaces (34%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This shows that although consumers use multiple channels for research, <strong>Google remains the most influential platform<\/strong> in their decision-making process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Artificial intelligence: key to improving the consumer experience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence (AI) is revolutionizing the way companies interact with their customers. Google has developed tools such as <strong>Performance Max and Demand Gen<\/strong>, which make it possible to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Predict consumer behavior<\/strong> and show personalized ads.<br>\u2705 <strong>Optimize digital ad campaigns<\/strong> based on user interests.<br>\u2705 <strong>Deliver smoother<\/strong>, more personalized shopping experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategies to connect with digital consumers and increase sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To adapt to these changes in consumer behavior, businesses need to <strong>optimize their digital presence<\/strong> and improve the shopping experience. Here are some key strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. SEO and SEM to stand out on Google<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google Search is the most widely used channel for purchase decisions, it\u2019s essential to invest in:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong><a href=\"https:\/\/trilogi.com\/en\/seo-for-ecommerce\/\">SEO<\/a><\/strong> (Search Engine Optimization) \u2192 keyword optimization, relevant content and domain authority.<br>\ud83d\udd39 <strong><a href=\"https:\/\/trilogi.com\/en\/google-ads-agency-for-e-commerce\/\">SEM<\/a><\/strong> (Search Engine Marketing) \u2192 Google Ads campaigns with advanced targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Reviews and ratings: the new digital word of mouth<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online reviews<\/strong> are essential for building consumer trust. According to BrightLocal, <strong>87% of shoppers read reviews before choosing a brand<\/strong>. To make the most of this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Ask satisfied customers for reviews.<\/strong><br>\ud83d\udd39 <strong>Respond proactively to positive and negative comments.<\/strong><br>\ud83d\udd39 <strong>Display testimonials and ratings on your website.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Omnichannel experience: connect with customers at every touchpoint<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers research across multiple channels before buying. Your business needs an <a href=\"https:\/\/trilogi.com\/blog\/en\/reach-more-customers-with-omnichannel-marketing-tactics\/\">omnichannel strategy<\/a> and a presence on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Social media (Instagram, TikTok, Facebook, LinkedIn).<\/strong><br>\ud83d\udd39 <strong>Marketplaces (Amazon, eBay, Shopify).<\/strong><br>\ud83d\udd39 <strong>A mobile-optimized online store.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Attractive return and warranty policies<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since <strong>60% of consumers check return policies before buying<\/strong>, a flexible, clear policy can increase sales conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Offer easy, free returns.<\/strong><br>\ud83d\udd39 <strong>Be clear about exchange and refund terms.<\/strong><br>\ud83d\udd39 <strong>Offer an extended warranty for greater trust.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: the key is trust and digital presence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s consumers are <strong>better informed than ever<\/strong> and expect personalized, trustworthy shopping experiences. To connect with them and increase conversions, it\u2019s crucial to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Have an SEO and SEM strategy optimized for Google.<\/strong><br>\u2714 <strong>Encourage reviews and build trust.<\/strong><br>\u2714 <strong>Adopt an omnichannel experience.<\/strong><br>\u2714 <strong>Use artificial intelligence to personalize the shopping experience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands that adapt to these changes and prioritize customer trust will have a competitive edge in the dynamic world of eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions (FAQs)<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1738153071084\"><strong class=\"schema-faq-question\">Why do consumers do more research before buying?<\/strong> <p class=\"schema-faq-answer\">Access to more information, the variety of options and inflation have made consumers more strategic, analyzing every purchase before making a decision.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153104165\"><strong class=\"schema-faq-question\">How does Google influence consumers\u2019 purchase decisions?<\/strong> <p class=\"schema-faq-answer\">Google is the most widely used platform for purchase decisions, with 40% of consumers using it to compare prices, read reviews and look up information about products and brands.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153121221\"><strong class=\"schema-faq-question\">How can my company leverage artificial intelligence in eCommerce?<\/strong> <p class=\"schema-faq-answer\">AI makes it possible to personalize shopping experiences, optimize ads in real time and anticipate consumer needs. Tools like Google Performance Max can help improve conversion and loyalty.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153139853\"><strong class=\"schema-faq-question\">Which is more effective: SEO or SEM?<\/strong> <p class=\"schema-faq-answer\">Both are key to a digital strategy. <strong>SEO<\/strong> is a long-term investment that improves organic visibility, while <strong>SEM<\/strong> delivers immediate results through paid ads. Combining both produces better results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153164591\"><strong class=\"schema-faq-question\">How important are online reviews?<\/strong> <p class=\"schema-faq-answer\">Very important. <strong>87% of consumers<\/strong> check reviews before buying. Encouraging positive reviews and actively responding to comments improves reputation and sales conversion.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shopping habits have changed. Today\u2019s consumers are more demanding, analytical and cautious before making a purchase decision. In a world of endless choice where information is just a click away, brands need to make sure they\u2019re present at the key moments of the buying process. According to a recent Think With Google study, 33% of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17575,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-18434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T10:15:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How to connect with new digital consumers and increase sales\",\"datePublished\":\"2025-01-30T10:15:11+00:00\",\"dateModified\":\"2026-10-23T16:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/\"},\"wordCount\":825,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025_restiling_post-blog__consumidores-digitales.png\",\"articleSection\":[\"eTrends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/\",\"name\":\"How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025_restiling_post-blog__consumidores-digitales.png\",\"datePublished\":\"2025-01-30T10:15:11+00:00\",\"dateModified\":\"2026-10-23T16:17:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153071084\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153104165\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153121221\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153139853\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153164591\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025_restiling_post-blog__consumidores-digitales.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025_restiling_post-blog__consumidores-digitales.png\",\"width\":1200,\"height\":628,\"caption\":\"C\u00f3mo conectar con los nuevos consumidores digitales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to connect with new digital consumers and increase sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153071084\",\"position\":1,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153071084\",\"name\":\"Why do consumers do more research before buying?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Access to more information, the variety of options and inflation have made consumers more strategic, analyzing every purchase before making a decision.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153104165\",\"position\":2,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153104165\",\"name\":\"How does Google influence consumers\u2019 purchase decisions?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google is the most widely used platform for purchase decisions, with 40% of consumers using it to compare prices, read reviews and look up information about products and brands.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153121221\",\"position\":3,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153121221\",\"name\":\"How can my company leverage artificial intelligence in eCommerce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"AI makes it possible to personalize shopping experiences, optimize ads in real time and anticipate consumer needs. Tools like Google Performance Max can help improve conversion and loyalty.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153139853\",\"position\":4,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153139853\",\"name\":\"Which is more effective: SEO or SEM?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ambos son clave en una estrategia digital. <strong>SEO<\\\/strong> es una inversi\u00f3n a largo plazo que mejora la visibilidad org\u00e1nica, mientras que <strong>SEM<\\\/strong> ofrece resultados inmediatos mediante anuncios pagados. La combinaci\u00f3n de ambos genera mejores resultados.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153164591\",\"position\":5,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-connect-with-new-digital-consumers-and-increase-sales\\\/#faq-question-1738153164591\",\"name\":\"How important are online reviews?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Muy importante. El <strong>87% of consumers<\\\/strong> revisa opiniones antes de comprar. Fomentar rese\u00f1as positivas y responder activamente a los comentarios mejora la reputaci\u00f3n y la conversi\u00f3n de ventas.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency","description":"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/","og_locale":"es_ES","og_type":"article","og_title":"How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency","og_description":"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?","og_url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2025-01-30T10:15:11+00:00","article_modified_time":"2026-10-23T16:17:46+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"How to connect with new digital consumers and increase sales","datePublished":"2025-01-30T10:15:11+00:00","dateModified":"2026-10-23T16:17:46+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/"},"wordCount":825,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png","articleSection":["eTrends"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/","url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/","name":"How to connect with new digital consumers and increase sales | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png","datePublished":"2025-01-30T10:15:11+00:00","dateModified":"2026-10-23T16:17:46+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"33% of consumers say they now do more research before making a purchase. What does this mean for brands and retailers?","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153071084"},{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153104165"},{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153121221"},{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153139853"},{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153164591"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2025_restiling_post-blog__consumidores-digitales.png","width":1200,"height":628,"caption":"C\u00f3mo conectar con los nuevos consumidores digitales"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to connect with new digital consumers and increase sales"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153071084","position":1,"url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153071084","name":"Why do consumers do more research before buying?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Access to more information, the variety of options and inflation have made consumers more strategic, analyzing every purchase before making a decision.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153104165","position":2,"url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153104165","name":"How does Google influence consumers\u2019 purchase decisions?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google is the most widely used platform for purchase decisions, with 40% of consumers using it to compare prices, read reviews and look up information about products and brands.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153121221","position":3,"url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153121221","name":"How can my company leverage artificial intelligence in eCommerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"AI makes it possible to personalize shopping experiences, optimize ads in real time and anticipate consumer needs. Tools like Google Performance Max can help improve conversion and loyalty.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153139853","position":4,"url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153139853","name":"Which is more effective: SEO or SEM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ambos son clave en una estrategia digital. <strong>SEO<\/strong> es una inversi\u00f3n a largo plazo que mejora la visibilidad org\u00e1nica, mientras que <strong>SEM<\/strong> ofrece resultados inmediatos mediante anuncios pagados. La combinaci\u00f3n de ambos genera mejores resultados.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153164591","position":5,"url":"https:\/\/trilogi.com\/blog\/en\/how-to-connect-with-new-digital-consumers-and-increase-sales\/#faq-question-1738153164591","name":"How important are online reviews?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Muy importante. El <strong>87% of consumers<\/strong> revisa opiniones antes de comprar. Fomentar rese\u00f1as positivas y responder activamente a los comentarios mejora la reputaci\u00f3n y la conversi\u00f3n de ventas.","inLanguage":"es"},"inLanguage":"es"}]}},"acf":[],"lang":"en","translations":{"en":18434,"es":17571,"ca":18258},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18434"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18434\/revisions"}],"predecessor-version":[{"id":19997,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18434\/revisions\/19997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/17575"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}