{"id":18426,"date":"2023-03-13T12:24:57","date_gmt":"2023-03-13T11:24:57","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-importancia-del-dashboard-de-connectif-per-entendre-les-dades\/"},"modified":"2026-10-23T18:28:02","modified_gmt":"2026-10-23T16:28:02","slug":"la-importancia-del-dashboard-de-connectif-per-entendre-les-dades","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-importancia-del-dashboard-de-connectif-per-entendre-les-dades\/","title":{"rendered":"La import\u00e0ncia del dashboard de Connectif per entendre les dades"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En l\u2019\u00e0mbit digital, la recopilaci\u00f3 de dades \u00e9s la base d\u2019un creixement sostenible del negoci, per\u00f2 per sobre de tot, la bona gesti\u00f3 de la informaci\u00f3 \u00e9s el pilar m\u00e9s important. Per prendre decisions basades en dades, has de poder accedir-hi i entendre-les. Aqu\u00ed \u00e9s on entra en joc el tauler de control de Connectif, que ofereix una interf\u00edcie f\u00e0cil d\u2019utilitzar per veure totes les teves dades de m\u00e0rqueting en un sol lloc. En aquest article del blog parlarem de la import\u00e0ncia de fer servir un quadre de comandament com el de Connectif per ajudar-te a prendre millors decisions per al teu negoci.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing Data First: La importancia del Dashboard de Connectif para comprender los datos\" src=\"https:\/\/player.vimeo.com\/video\/807463186?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s un dashboard i com funciona el quadre de comandament de Connectif?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dashboard \u00e9s un sistema basat en la informaci\u00f3 dissenyat perqu\u00e8 els usuaris puguin accedir de manera r\u00e0pida i f\u00e0cil a les m\u00e8triques de rendiment necess\u00e0ries per entendre com funciona la teva empresa o determinats serveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Analytics Dashboard de Connectif actua com a punt central de qualsevol an\u00e0lisi de dades i proporciona acc\u00e9s a informaci\u00f3 detallada sobre l\u2019estat actual dels workflows, les campanyes d\u2019email, l\u2019estat de les compres i tota mena de continguts gestionats dins de Connectif, cosa que permet als usuaris estar al corrent del rendiment actual del seu compte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mitjan\u00e7ant representacions gr\u00e0fiques com gr\u00e0fics, taules i histogrames, facilita la interpretaci\u00f3 de les dades independentment del domini de l\u2019usuari, cosa que permet una accessibilitat m\u00e9s gran a la interpretaci\u00f3 de les dades i la planificaci\u00f3 d\u2019estrat\u00e8gies futures per millorar el rendiment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quina informaci\u00f3 proporciona el quadre de comandament de Connectif?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els quadres de comandament s\u00f3n una eina incre\u00efblement potent que s\u2019utilitza per fer el seguiment de les dades i mostrar les m\u00e8triques clau en un format f\u00e0cil d\u2019entendre. En ess\u00e8ncia, els quadres de comandament s\u00f3n col\u00b7leccions de seccions que proporcionen informaci\u00f3 relacionada amb una m\u00e8trica o un conjunt de m\u00e8triques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l\u2019<strong>Analytics Dashboard de Connectif<\/strong> disposem de les seccions seg\u00fcents:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El quadre de comandament principal \u00e9s \u201cVisi\u00f3 Global\u201d, format per les m\u00e8triques de seguiment seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estat de les compres<\/li>\n\n\n\n<li>Rendiment de les campanyes<\/li>\n\n\n\n<li>L\u2019estat dels segments<\/li>\n\n\n\n<li>Estat dels segments de contacte<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"436\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-1100x436.png\" alt=\"Dashboard Connectif\" class=\"wp-image-16095\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-1100x436.png 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-300x119.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-768x304.png 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-1536x609.png 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif-1170x464.png 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/dasboard-connectif.png 1668w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, al men\u00fa lateral tenim l\u2019opci\u00f3 d\u2019ampliar informaci\u00f3 rellevant de la plataforma en les diferents \u00e0rees de treball.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>eCommerce <\/strong>ofereix informaci\u00f3 sobre l\u2019estat del comer\u00e7 electr\u00f2nic<\/li>\n\n\n\n<li><strong>Contingut<\/strong> ofereix informaci\u00f3 detallada de tots els continguts disponibles a Connectif:<ol><li>Email<\/li><\/ol><ol><li>Push<\/li><\/ol><ol><li>Continguts web<\/li><\/ol>\n<ol class=\"wp-block-list\">\n<li>SMS<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Tr\u00e0nsit web<\/strong>, que mostra l\u2019evoluci\u00f3 del nombre de p\u00e0gines vistes i les seves caracter\u00edstiques<\/li>\n\n\n\n<li>I <strong>contactes<\/strong>, \u00e0rea que ofereix informaci\u00f3 detallada dels diferents contactes i els seus segments<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">La import\u00e0ncia del quadre de comandament i la mentalitat Data First<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avui dia, totes les empreses han d\u2019adoptar un enfocament centrat en les dades per prendre decisions de gesti\u00f3. Tot i que la intu\u00efci\u00f3 i l\u2019experi\u00e8ncia continuen sent vitals, les organitzacions han d\u2019utilitzar les dades per obtenir m\u00e9s informaci\u00f3 que serveixi de base per a les decisions estrat\u00e8giques i operatives. La clau d\u2019aquesta mentalitat \u00e9s disposar del quadre de comandament adequat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com hem vist en els apartats anteriors, els dashboards ofereixen una informaci\u00f3 essencial per plantejar estrat\u00e8gies, ja que donen vistes r\u00e0pides de les m\u00e8triques essencials relacionades amb el rendiment i els objectius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si basem les decisions en les dades, redu\u00efm els riscos de les nostres estrat\u00e8gies, podem detectar on \u00e9s el focus real del problema i ens acostem m\u00e9s a una soluci\u00f3. A continuaci\u00f3, explicarem amb detall casos pr\u00e0ctics en qu\u00e8 veurem com podem aprofitar tota la informaci\u00f3 que ens ofereix el dashboard de Connectif amb la seva filosofia Data First.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cas pr\u00e0ctic relacionat amb l\u2019inter\u00e8s per categoria<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Eva, propiet\u00e0ria d\u2019un negoci de roba, havia de llan\u00e7ar dues campanyes diferents per comercialitzar els productes de la seva empresa. Concretament, volia analitzar l\u2019impacte de dos segments diferenciats pel comportament dels usuaris: d\u2019una banda, usuaris <strong>interessats en roba masculina<\/strong>, format per usuaris que han visitat p\u00e0gines d\u2019articles masculins, amb cert temps de navegaci\u00f3 i visualitzaci\u00f3 de productes de determinades categories; i, de l\u2019altra, el segment d\u2019<strong>interessats en roba femenina<\/strong>, que s\u2019alimenta de les mateixes accions per\u00f2 amb la categoria corresponent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per avaluar l\u2019\u00e8xit de cada campanya, va utilitzar un panell de control personalitzat i adaptat espec\u00edficament a les necessitats de la seva empresa. Aix\u00ed va aconseguir comparar amb efic\u00e0cia, i en un termini de temps similar, els dos segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s d\u2019executar les dues campanyes simult\u00e0niament, va poder comparar-ne les m\u00e8triques de rendiment: quins continguts funcionen amb m\u00e9s efic\u00e0cia, quin t\u00e9 una taxa de conversi\u00f3 m\u00e9s alta, els carretons, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 li va proporcionar informaci\u00f3 valuosa sobre qu\u00e8 funcionava i qu\u00e8 no, cosa que li va permetre ajustar l\u2019estrat\u00e8gia i prendre decisions informades sobre futures campanyes. D\u2019aquesta manera, la seva gesti\u00f3 publicit\u00e0ria, com ara promocions i altres accions, se centrava en el segment amb millor resposta i en el tipus de contingut que m\u00e9s rendibilitat els aportava.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cas pr\u00e0ctic relacionat amb el valor de la comanda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre cas que podria viure l\u2019Eva seria la preparaci\u00f3 de les properes campanyes de primavera, amb la presentaci\u00f3 de la nova col\u00b7lecci\u00f3. Mitjan\u00e7ant el dashboard, vol determinar quins canals li han ofert m\u00e9s rendibilitat els darrers mesos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas concret, analitza amb detall les comandes per determinar a quins canals s\u2019atribueix un valor de compra m\u00e9s alt, i fins i tot pot personalitzar la taula de continguts per saber amb exactitud quines franges d\u2019edat tenen m\u00e9s poder adquisitiu i m\u00e9s activitat de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb el \u201cData First\u201d, pot crear segments relacionats amb el tipus de contingut o canal amb m\u00e9s taxa de conversi\u00f3 i el segment amb m\u00e9s capacitat adquisitiva. Aix\u00ed aconsegueix afinar una estrat\u00e8gia estretament enfocada a la conversi\u00f3, impactant el seu segment m\u00e9s actiu amb els canals m\u00e9s rendibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els quadres de comandament han revolucionat la manera com els professionals analitzen les campanyes. En proporcionar una representaci\u00f3 visual en temps real de conjunts de dades en formats f\u00e0cils d\u2019assimilar, fomentem una mentalitat \u201cData first\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els professionals poden identificar de manera r\u00e0pida i efica\u00e7 les oportunitats de millorar les taxes de conversi\u00f3, perfeccionar els missatges i optimitzar els pressupostos amb un esfor\u00e7 m\u00ednim. En altres posts ja hem parlat de l\u2019<a href=\"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/\">an\u00e0lisi RFM per augmentar la recurr\u00e8ncia<\/a> o de <a href=\"https:\/\/trilogi.com\/blog\/ca\/estrategia-omnicanal-amb-connectif-per-millorar-la-rendibilitat-de-les\/\">com aplicar una estrat\u00e8gia omnicanal amb Connectif<\/a> per millorar la rendibilitat de les campanyes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cara al futur, \u00e9s important que els professionals dediquin el temps necessari a explorar totes les funcions dels quadres de comandament, de manera que confi\u00efn en la seva capacitat per interpretar les dades i identificar amb precisi\u00f3 les tend\u00e8ncies i perspectives clau. Amb aquest coneixement basat en dades, augmentar\u00e0 la capacitat de prendre decisions m\u00e9s informades a l\u2019hora d\u2019elaborar estrat\u00e8gies d\u2019\u00e8xit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u2019\u00e0mbit digital, la recopilaci\u00f3 de dades \u00e9s la base d\u2019un creixement sostenible del negoci, per\u00f2 per sobre de tot, la bona gesti\u00f3 de la informaci\u00f3 \u00e9s el pilar m\u00e9s important. Per prendre decisions basades en dades, has de poder accedir-hi i entendre-les. Aqu\u00ed \u00e9s on entra en joc el tauler de control de Connectif, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16099,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia del dashboard de Connectif per entendre les dades | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com podem aprofitar la informaci\u00f3 del dashboard de l\u2019eina de Marketing Automation Connectif. 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