{"id":18421,"date":"2023-03-17T08:54:52","date_gmt":"2023-03-17T07:54:52","guid":{"rendered":"https:\/\/trilogi.com\/blog\/10-tendencies-per-triomfar-en-ecommerce-aquest-2023\/"},"modified":"2026-10-23T18:27:49","modified_gmt":"2026-10-23T16:27:49","slug":"10-tendencies-per-triomfar-en-ecommerce-aquest-2023","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/10-tendencies-per-triomfar-en-ecommerce-aquest-2023\/","title":{"rendered":"10 tend\u00e8ncies per triomfar en eCommerce aquest 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El panorama del comer\u00e7 electr\u00f2nic canvia constantment, per aix\u00f2 has de mantenir-te a l\u2019avantguarda el 2023: aquestes deu tend\u00e8ncies seran a l\u2019al\u00e7a i podrien determinar el teu \u00e8xit. Des de buscar maneres creatives d\u2019arribar als clients online fins a crear connexions significatives amb ells: aqu\u00ed tens tots els detalls que necessites!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El fenomen Live Shopping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors estan adoptant el comer\u00e7 social i el <a href=\"https:\/\/trilogi.com\/blog\/ca\/live-shopping-ecommerce-el-que-sempre-has-volgut-saber-i-ningu-no-tha\/\">Live Shopping<\/a> com una experi\u00e8ncia de compra f\u00e0cil d\u2019utilitzar. Es preveu que el 2026 aquest sector podria generar la sorprenent xifra de 2,9 bilions de d\u00f2lars en vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aprofita els anuncis d\u2019inventari local de Google (LIA)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors confien cada vegada m\u00e9s en la compra online i la recollida a botiga. Amb m\u00e9s compradors que opten per solucions d\u2019eCommerce c\u00f2modes, aquests serveis s\u2019han convertit en un h\u00e0bit per a molts usuaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Els productes personalitzats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aprofita el poder de la IA per oferir recomanacions de productes personalitzades, converses de xatbot atractives i campanyes publicit\u00e0ries espec\u00edfiques. Desbloqueja noves oportunitats per arribar als clients de manera m\u00e9s efica\u00e7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tingues en compte la pol\u00edtica de devolucions del teu eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 95% dels consumidors afirmen que \u00e9s m\u00e9s probable que comprin a una empresa que ofereixi pol\u00edtiques de devoluci\u00f3 flexibles, aix\u00ed que \u00e9s clar que les empreses han de prioritzar la satisfacci\u00f3 del client a l\u2019hora de desenvolupar els seus processos de devoluci\u00f3. Aix\u00f2 no nom\u00e9s ajuda a crear clients habituals i a augmentar la confian\u00e7a en la marca, sin\u00f3 que tamb\u00e9 \u00e9s una oportunitat de creixement de les vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arriba el m\u00f3n cookieless<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aprofita eines com Google\u2019s Privacy Sandbox i l\u2019empremta digital per entendre els teus consumidors respectant-ne la privacitat. Una altra de les claus \u00e9s aplicar <a href=\"https:\/\/trilogi.com\/blog\/ca\/analisi-rfm-com-augmentar-la-recurrencia-dels-clients-del-teu-ecommerce\/\">estrat\u00e8gies Data First<\/a> en les accions de m\u00e0rqueting digital. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019omnicanalitat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 56% dels consumidors que compren en una botiga fan servir el smartphone per buscar productes. Pensa en tots els canals quan facis campanyes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formes de pagament flexibles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ofereix varietat de formes de pagament: pagament a terminis, compra ara i paga m\u00e9s tard, Bizum, PayPal\u2026 Els consumidors se sentiran m\u00e9s segurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile First<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fa molts anys que es parla del mobile first, i als EUA es preveu que el comer\u00e7 m\u00f2bil representi el 44% de les vendes minoristes el 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compres sostenibles i \u00e8tiques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planteja\u2019t fer servir materials d\u2019embalatge reciclats i oferir opcions d\u2019enviament m\u00e9s ecol\u00f2giques. Dona bona imatge de marca, i els consumidors tenen cada vegada m\u00e9s presents aquests aspectes a l\u2019hora de triar en quin eCommerce compren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La compra per subscripci\u00f3 amb descomptes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els compradors intel\u00b7ligents saben que les compres peri\u00f2diques poden comportar avantatges com preus m\u00e9s baixos i enviament gratu\u00eft. \u00c9s una manera f\u00e0cil d\u2019estalviar diners sense gaire esfor\u00e7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El panorama del comer\u00e7 electr\u00f2nic canvia constantment, per aix\u00f2 has de mantenir-te a l\u2019avantguarda el 2023: aquestes deu tend\u00e8ncies seran a l\u2019al\u00e7a i podrien determinar el teu \u00e8xit. Des de buscar maneres creatives d\u2019arribar als clients online fins a crear connexions significatives amb ells: aqu\u00ed tens tots els detalls que necessites! El fenomen Live Shopping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16107,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tend\u00e8ncies per triomfar en eCommerce aquest 2023 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El panorama del comer\u00e7 electr\u00f2nic canvia constantment. Aquestes 10 tend\u00e8ncies seran a l\u2019al\u00e7a i podrien determinar el teu \u00e8xit. 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