{"id":18419,"date":"2023-03-20T07:00:00","date_gmt":"2023-03-20T06:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/"},"modified":"2026-10-23T18:27:42","modified_gmt":"2026-10-23T16:27:42","slug":"arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/","title":{"rendered":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal"},"content":{"rendered":"\n

Si busques ampliar la teva base de clients i arribar a clients nous, \u00e9s possible que estiguis pensant en t\u00e0ctiques omnicanal. El m\u00e0rqueting omnicanal \u00e9s un enfocament multicanal que ofereix als clients una experi\u00e8ncia coherent a trav\u00e9s de diversos canals. Des del correu electr\u00f2nic fins a les xarxes socials, permet a les empreses connectar amb els seus clients de maneres que abans eren impossibles. Vegem com una estrat\u00e8gia omnicanal et pot ajudar a arribar a m\u00e9s clients i fer cr\u00e9ixer el teu negoci.<\/p>\n\n\n\n

Qu\u00e8 \u00e9s l\u2019omnicanalitat en m\u00e0rqueting?<\/h2>\n\n\n\n

En ess\u00e8ncia, el m\u00e0rqueting omnicanal consisteix a crear una experi\u00e8ncia de client fluida en tots els canals. Aix\u00f2 vol dir oferir als clients un missatge i una veu de marca coherents independentment d\u2019on interactu\u00efn amb la teva empresa: a les xarxes socials, per correu electr\u00f2nic, al lloc web o fins i tot en esdeveniments presencials.<\/p>\n\n\n\n

\u00a0Tamb\u00e9 implica fer servir les eines adequades per mesurar el rendiment i obtenir informaci\u00f3 sobre la teva base de clients. Per exemple, pots fer servir m\u00e8triques com el lead scoring<\/a> (puntuaci\u00f3 de clients potencials) i el cost per lead per entendre millor quins canals funcionen millor per a la teva empresa i quins s\u2019han de millorar.<\/p>\n\n\n\n

Avantatges del m\u00e0rqueting omnicanal<\/h2>\n\n\n\n

Adoptar un enfocament omnicanal t\u00e9 diversos avantatges per a empreses de qualsevol mida o sector. Per comen\u00e7ar, ajuda a fidelitzar la marca perqu\u00e8 garanteix que els clients rebin el mateix missatge independentment de com interactu\u00efn amb la teva empresa.<\/p>\n\n\n\n

Tamb\u00e9 et permet arribar a nous p\u00fablics aprofitant els canals existents de manera creativa. Per exemple, si tens una pres\u00e8ncia activa a Instagram per\u00f2 no a Twitter, pots fer servir les publicacions d\u2019Instagram com a anuncis a Twitter per arribar a nous seguidors potencials que, d\u2019altra manera, no haurien vist el teu contingut. Finalment, les t\u00e0ctiques omnicanal faciliten el seguiment del comportament dels clients per entendre millor qui s\u00f3n i qu\u00e8 necessiten de tu, informaci\u00f3 que es pot fer servir per crear campanyes m\u00e9s eficaces en el futur.<\/p>\n\n\n\n

Imatge de marca<\/h3>\n\n\n\n

Que un usuari tingui una percepci\u00f3 global de tu, tant si va a una botiga f\u00edsica, a l\u2019eCommerce o a una xarxa social, beneficia el teu branding.<\/p>\n\n\n\n

Optimitzaci\u00f3 de recursos<\/h3>\n\n\n\n

Amb una bona estrat\u00e8gia omnicanal, el teu equip de m\u00e0rqueting optimitzar\u00e0 recursos. Podr\u00e0 unir esfor\u00e7os en el missatge i pensar com aplicar-lo als diferents canals. Aix\u00ed estalviar\u00e0 temps de pensar cada canal per separat, amb una estrat\u00e8gia pr\u00f2pia.<\/p>\n\n\n\n

Escalabilitat del negoci<\/h3>\n\n\n\n

El control de la informaci\u00f3 que donem i, sobretot, el seguiment que puguem fer dels usuaris a qui arriba \u00e9s vital per a l\u2019escalabilitat del nostre negoci. Ser\u00e0 m\u00e9s f\u00e0cil analitzar el motiu de la compra, quants impactes calen fins a la conversi\u00f3 i aplicar les t\u00e8cniques de m\u00e0rqueting adequades.<\/p>\n\n\n\n

Com fer m\u00e0rqueting omnicanal<\/h2>\n\n\n\n

Hem vist la utilitat i els beneficis de tenir una campanya omnicanal per a la nostra marca, per\u00f2 a l\u2019hora de passar a l\u2019acci\u00f3, com ho fem? Aquests s\u00f3n exemples reals d\u2019accions que unifiquen la imatge de la teva marca:<\/p>\n\n\n\n

Atenci\u00f3 al client<\/h3>\n\n\n\n

Aquest \u00e9s un punt molt important. Si un client ens contacta per missatge a les xarxes, per tel\u00e8fon, a la botiga f\u00edsica o al formulari de l\u2019eCommerce, ha de rebre el mateix tracte: els mateixos temps d\u2019espera i les mateixes solucions. \u00c9s una part vital de l\u2019experi\u00e8ncia omnicanal.<\/p>\n\n\n\n

Preguntes freq\u00fcents<\/h3>\n\n\n\n

Una bona pr\u00e0ctica \u00e9s tenir preguntes freq\u00fcents a tots els canals. Aix\u00ed, molts dubtes es poden resoldre de manera senzilla.<\/p>\n\n\n\n

Unificar la informaci\u00f3<\/h3>\n\n\n\n

Revisa la informaci\u00f3 a tots els canals. \u00c9s important que el client no trobi discrep\u00e0ncies. Per exemple, que a Google My Business hi hagi un horari i al peu de p\u00e0gina de la botiga un altre, o que hi hagi dos correus de contacte diferents. Aquests detalls s\u00f3n importants per a la imatge omnicanal de la teva marca.<\/p>\n\n\n\n

Combinar canals f\u00edsics i digitals<\/h3>\n\n\n\n

Combinar canals f\u00edsics i online amb promocions i descomptes \u00e9s una bona opci\u00f3. Pots oferir un descompte a l\u2019app per a la botiga f\u00edsica, o la recollida a la botiga f\u00edsica de les compres online.<\/p>\n\n\n\n

No s\u2019ha de confondre omnicanalitat amb multicanalitat<\/h2>\n\n\n\n

\u00c9s important ser a tot arreu? A tothom li agradaria tenir la m\u00e0xima pres\u00e8ncia en tots els canals, per\u00f2 el que \u00e9s important \u00e9s saber controlar tots els missatges que donem i poder seguir una estrat\u00e8gia conjunta.

La multicanalitat <\/strong>es dona quan tractem cada canal per separat: la botiga f\u00edsica t\u00e9 un missatge i l\u2019online un altre, per exemple. Aix\u00f2 fa que al client li costi percebre l\u2019ess\u00e8ncia de la marca i que la imatge quedi difuminada.

L\u2019omnicanalitat, <\/strong>de la qual parlem en aquest post, consisteix a treballar diversos canals per\u00f2 amb una estrat\u00e8gia comuna. \u00c9s a dir, el nostre client ens trobar\u00e0 a tot arreu, per\u00f2 amb un missatge consistent i coherent.

Per aix\u00f2 \u00e9s important saber en quin punt del Customer Journey \u00e9s el client. <\/strong> Per exemple, si un usuari busca un terme gen\u00e8ric i acaba al nostre web, potser encara no coneix la marca i nom\u00e9s s\u2019est\u00e0 informant. En aquest cas, potser seria interessant que arrib\u00e9s a una p\u00e0gina amb informaci\u00f3 m\u00e9s limitada per no aclaparar-lo.

En canvi, si un client ja est\u00e0 subscrit a la nostra Newsletter, ja coneix la marca i li interessa saber-ne m\u00e9s, de manera que els continguts poden ser m\u00e9s profunds i detallats.

No expliquem coses diferents, per\u00f2 ens adaptem al canal i al tipus de client que trobarem.<\/strong><\/p>\n\n\n\n

El m\u00e0rqueting omnicanal ofereix a empreses de qualsevol mida la possibilitat de connectar amb els seus clients de manera innovadora i, alhora, mantenir la coher\u00e8ncia en tots els canals. Una estrat\u00e8gia omnicanal pot millorar la rendibilitat de les teves campanyes.<\/a><\/p>\n\n\n\n

Combinant de manera creativa canals existents com el correu electr\u00f2nic i les xarxes socials, i fent un seguiment del rendiment durant tot el proc\u00e9s, pots arribar a m\u00e9s clients potencials que mai i establir relacions m\u00e9s s\u00f2lides amb els que ja s\u00f3n fidels a la teva marca. A punt per comen\u00e7ar?<\/p>\n","protected":false},"excerpt":{"rendered":"

Si busques ampliar la teva base de clients i arribar a clients nous, \u00e9s possible que estiguis pensant en t\u00e0ctiques omnicanal. El m\u00e0rqueting omnicanal \u00e9s un enfocament multicanal que ofereix als clients una experi\u00e8ncia coherent a trav\u00e9s de diversos canals. Des del correu electr\u00f2nic fins a les xarxes socials, permet a les empreses connectar amb […]<\/p>\n","protected":false},"author":2,"featured_media":16111,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"\nArribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:27:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal\",\"datePublished\":\"2023-03-20T06:00:00+00:00\",\"dateModified\":\"2026-10-23T16:27:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/\"},\"wordCount\":1089,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/estrategia-omnicanal.png\",\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/\",\"name\":\"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/estrategia-omnicanal.png\",\"datePublished\":\"2023-03-20T06:00:00+00:00\",\"dateModified\":\"2026-10-23T16:27:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/estrategia-omnicanal.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/estrategia-omnicanal.png\",\"width\":1200,\"height\":628,\"caption\":\"Llegar a m\u00e1s clientes con estrategias omnicanal\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency","description":"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/","og_locale":"es_ES","og_type":"article","og_title":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency","og_description":"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!","og_url":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2023-03-20T06:00:00+00:00","article_modified_time":"2026-10-23T16:27:42+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal","datePublished":"2023-03-20T06:00:00+00:00","dateModified":"2026-10-23T16:27:42+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/"},"wordCount":1089,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png","articleSection":["Customer Experience"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/","url":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/","name":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png","datePublished":"2023-03-20T06:00:00+00:00","dateModified":"2026-10-23T16:27:42+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Si busques ampliar la teva base de clients i arribar a clients nous, potser est\u00e0s pensant en t\u00e0ctiques omnicanal. Entra i te n\u2019expliquem algunes!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/estrategia-omnicanal.png","width":1200,"height":628,"caption":"Llegar a m\u00e1s clientes con estrategias omnicanal"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Arribar a m\u00e9s clients amb t\u00e0ctiques de m\u00e0rqueting omnicanal"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18419,"es":16110,"en":18681},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18419"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18419\/revisions"}],"predecessor-version":[{"id":20253,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18419\/revisions\/20253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/16111"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}