{"id":18407,"date":"2026-01-27T10:53:21","date_gmt":"2026-01-27T09:53:21","guid":{"rendered":"https:\/\/trilogi.com\/blog\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/"},"modified":"2026-10-23T18:17:07","modified_gmt":"2026-10-23T16:17:07","slug":"shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/","title":{"rendered":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At <strong>Trilogi<\/strong>, as <strong><a href=\"https:\/\/trilogi.com\/en\/shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify Plus Partners<\/a><\/strong>, we closely follow every improvement Shopify introduces to help brands better manage their data and marketing ecosystem. One of the latest is an update called <em>Smart Data Protection<\/em>, which goes exactly in this direction: <strong>more control and protection over how marketing pixels use data<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s new in Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify is enabling by default a new <strong>automatic data-sharing optimization<\/strong> feature under <strong>Settings \u2192 Customer Events<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The goal is clear:<br><strong>Stop inactive tools or integrations from receiving data unnecessarily<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">According to Shopify, the system continuously analyzes which pixels deliver real value to the business and <strong>prioritizes data sharing with those that drive traffic and sales<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Here is <a href=\"https:\/\/changelog.shopify.com\/posts\/new-default-setting-for-pixel-data-sharing\">their official announcement<\/a>: <br><br>To protect your store from accidentally oversharing data, Shopify will soon turn on automatic data sharing optimization by default, which monitors your marketing pixels and only shares data with the tools that are driving results for your store. We see many pixels that haven\u2019t sent a merchant any traffic or sales in weeks, months or even years, and this feature is designed to protect your store from exactly that situation if you forget to turn off sharing with inactive tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll analyze multiple signals, including traffic and sales, to determine whether sharing data with a specific tool is useful for your business. When we detect no signal from a pixel for days or weeks, we\u2019ll pause data sharing until new signals appear, at which point data sharing will be turned back on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll see the setting enabled right away for all active marketing pixels, but it won\u2019t start limiting data from pixels that aren\u2019t driving results for at least the next seven days. To opt out of optimized data sharing, you can adjust your pixel settings in <strong>Settings > Customer events<\/strong> and set pixels to \u201calways on\u201d to keep full data sharing at all times.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">How does this optimization work?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify monitors signals such as <strong>traffic and sales<\/strong>.<\/li>\n\n\n\n<li>If a pixel shows no activity for a period of time, <strong>data sharing is paused automatically<\/strong>.<\/li>\n\n\n\n<li>As soon as it generates signals again, <strong>data access is reactivated<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, your Shopify store shares data <strong>only with the tools that actually contribute to your results<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of this approach?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This improvement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthens <strong>data protection<\/strong>.<\/li>\n\n\n\n<li>Reduces the risk of <strong>accidental oversharing<\/strong>.<\/li>\n\n\n\n<li>Keeps your marketing ecosystem <strong>clean and efficient<\/strong>.<\/li>\n\n\n\n<li>Aligns data use with active, relevant tools.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Especially useful for stores that have tried multiple platforms over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should you keep in mind if you run paid media?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you actively work with platforms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta Ads<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>TikTok Ads<\/li>\n\n\n\n<li>Klaviyo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify lets you <strong>keep full control<\/strong>. For strategic pixels, you can ensure continuous access by setting them to <strong>\u201cAlways on\u201d<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to review your settings<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Shopify Admin<\/strong><\/li>\n\n\n\n<li>Go to <strong>Settings \u2192 Customer Events<\/strong><\/li>\n\n\n\n<li>Review your active pixels<\/li>\n\n\n\n<li>Mark as <strong>\u201cAlways on\u201d<\/strong> the ones that are key to your strategy<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"838\" height=\"511\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/shopify-pixeles-configuracion-trilogi.jpg\" alt=\"\" class=\"wp-image-17904\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/shopify-pixeles-configuracion-trilogi.jpg 838w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/shopify-pixeles-configuracion-trilogi-300x183.jpg 300w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Automatic optimization is enabled right away, but <strong>it doesn\u2019t limit data for the first 7 days<\/strong>, giving you time to review things calmly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our recommendation as Shopify Plus Partners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>Trilogi<\/strong>, we see this change as a <strong>good practice<\/strong> that helps brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain greater visibility.<\/li>\n\n\n\n<li>Make better decisions.<\/li>\n\n\n\n<li>Ensure data is used efficiently and responsibly.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As always, what matters is to <strong>review the settings and adapt them to your specific strategy<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help validating your tracking setup or making sure everything is aligned with your growth goals, we at <strong>Trilogi<\/strong> will be happy to help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs \u2013 Shopify Smart Data Protection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1769444087256\"><strong class=\"schema-faq-question\">What is Shopify Smart Data Protection?<\/strong> <p class=\"schema-faq-answer\">Smart Data Protection is a new Shopify feature that automatically optimizes data sharing by marketing pixels. Its goal is to stop inactive tools or integrations from continuing to receive data without delivering real value to the business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444100242\"><strong class=\"schema-faq-question\">Is Smart Data Protection enabled by default in Shopify?<\/strong> <p class=\"schema-faq-answer\">Yes. Shopify enables this optimization automatically by default for all stores. However, for the <strong>first 7 days<\/strong> data use isn\u2019t limited, giving you time to review and adjust your settings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444126946\"><strong class=\"schema-faq-question\">Which pixels are affected by Shopify\u2019s Smart Data Protection update?<\/strong> <p class=\"schema-faq-answer\">All <strong>marketing pixels<\/strong> set up in Shopify (for example, Meta, Google, TikTok, Klaviyo, etc.).<br\/>Shopify analyzes whether each pixel is generating relevant signals such as traffic or sales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444156626\"><strong class=\"schema-faq-question\">How does Shopify decide whether a pixel is \u201cactive\u201d?<\/strong> <p class=\"schema-faq-answer\">Shopify monitors multiple signals, mainly:<br\/>Traffic<br\/>Sales<br\/>If a pixel generates no signal for days or weeks, Shopify considers it isn\u2019t adding value and <strong>automatically pauses data sharing<\/strong> with that tool.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444175466\"><strong class=\"schema-faq-question\">What happens when a pixel is paused?<\/strong> <p class=\"schema-faq-answer\">When a pixel is paused:<br\/>It stops receiving data from Shopify.<br\/>It isn\u2019t deleted or uninstalled.<br\/>As soon as it generates signals again, data sharing is <strong>reactivated automatically<\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444194410\"><strong class=\"schema-faq-question\">Can Shopify\u2019s Smart Data Protection update affect my paid media campaigns?<\/strong> <p class=\"schema-faq-answer\">Only if you don\u2019t review your settings.<br\/>If you actively work with key platforms such as Meta Ads, Google Ads or TikTok Ads, Shopify lets you <strong>force continuous data sharing<\/strong> by setting those pixels to <strong>\u201cAlways on\u201d<\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444231426\"><strong class=\"schema-faq-question\">What does setting a pixel to \u201cAlways on\u201d in Shopify mean?<\/strong> <p class=\"schema-faq-answer\">It means the pixel:<br\/>Will always receive data<br\/>Won\u2019t be subject to automatic optimization<br\/>Will keep full data sharing at all times<br\/>It\u2019s the recommended option for strategic tools in your marketing stack.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444251634\"><strong class=\"schema-faq-question\">Where can I review and change this setting?<\/strong> <p class=\"schema-faq-answer\">From your Shopify Admin:<br\/>Go to <strong>Settings \u2192 Customer Events<\/strong><br\/>Review the list of active pixels<br\/>Mark as <strong>\u201cAlways on\u201d<\/strong> the ones that are key to your strategy<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444263588\"><strong class=\"schema-faq-question\">What are the benefits of this feature?<\/strong> <p class=\"schema-faq-answer\">Smart Data Protection helps:<br\/>Prevent accidental data oversharing<br\/>Strengthen data protection and governance<br\/>Keep a cleaner, more efficient marketing ecosystem<br\/>Align data use with truly active tools<br\/>It\u2019s especially useful for stores that have tried many platforms over time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444278699\"><strong class=\"schema-faq-question\">Is this optimization mandatory?<\/strong> <p class=\"schema-faq-answer\">No. You can <strong>opt out manually<\/strong> by setting pixels to \u201cAlways on\u201d. Shopify offers full flexibility to adapt it to your strategy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769444292251\"><strong class=\"schema-faq-question\">What does Trilogi recommend as a Shopify Plus Partner?<\/strong> <p class=\"schema-faq-answer\">At Trilogi we recommend:<br\/>Reviewing your pixel settings as soon as possible<br\/>Marking key paid media and CRM platforms as \u201cAlways on\u201d<br\/>Using this update as an opportunity to audit and optimize your tracking setup<br\/>If you need help validating your settings or making sure everything is aligned with your growth goals, <strong>we at Trilogi will be happy to help<\/strong>.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Trilogi, as Shopify Plus Partners, we closely follow every improvement Shopify introduces to help brands better manage their data and marketing ecosystem. One of the latest is an update called Smart Data Protection, which goes exactly in this direction: more control and protection over how marketing pixels use data. What\u2019s new in Shopify? Shopify [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17909,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T09:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns\",\"datePublished\":\"2026-01-27T09:53:21+00:00\",\"dateModified\":\"2026-10-23T16:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/\"},\"wordCount\":1066,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/\",\"name\":\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"datePublished\":\"2026-01-27T09:53:21+00:00\",\"dateModified\":\"2026-10-23T16:17:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444087256\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444100242\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444126946\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444156626\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444175466\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444194410\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444231426\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444251634\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444263588\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444278699\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444292251\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Smart Data Protection Shopify Trilogi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify Smart Data Protection: what it is and what to check in your paid campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444087256\",\"position\":1,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444087256\",\"name\":\"What is Shopify Smart Data Protection?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Smart Data Protection is a new Shopify feature that automatically optimizes data sharing by marketing pixels. Its goal is to stop inactive tools or integrations from continuing to receive data without delivering real value to the business.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444100242\",\"position\":2,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444100242\",\"name\":\"Is Smart Data Protection enabled by default in Shopify?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed. Shopify activa esta optimizaci\u00f3n autom\u00e1ticamente por defecto para todas las tiendas. No obstante, durante los <strong>first 7 days<\\\/strong> no se limita el uso de datos, lo que te da margen para revisar y ajustar la configuraci\u00f3n.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444126946\",\"position\":3,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444126946\",\"name\":\"Which pixels are affected by Shopify\u2019s Smart Data Protection update?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Todos los <strong>marketing pixels<\\\/strong> configurados en Shopify (por ejemplo, Meta, Google, TikTok, Klaviyo, etc.).<br\\\/>Shopify analiza si cada p\u00edxel est\u00e1 generando se\u00f1ales relevantes como tr\u00e1fico o ventas.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444156626\",\"position\":4,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444156626\",\"name\":\"How does Shopify decide whether a pixel is \u201cactive\u201d?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Shopify monitoriza m\u00faltiples se\u00f1ales, principalmente:<br\\\/>Tr\u00e1fico<br\\\/>Ventas<br\\\/>Si un p\u00edxel no genera ninguna se\u00f1al durante d\u00edas o semanas, Shopify considera que no est\u00e1 aportando valor y <strong>automatically pauses data sharing<\\\/strong> con esa herramienta.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444175466\",\"position\":5,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444175466\",\"name\":\"What happens when a pixel is paused?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cuando un p\u00edxel se pausa:<br\\\/>Deja de recibir datos desde Shopify.<br\\\/>No se elimina ni se desinstala.<br\\\/>En cuanto vuelve a generar se\u00f1ales, el intercambio de datos se <strong>reactivated automatically<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444194410\",\"position\":6,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444194410\",\"name\":\"Can Shopify\u2019s Smart Data Protection update affect my paid media campaigns?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Solo si no revisas la configuraci\u00f3n.<br\\\/>Si trabajas activamente con plataformas clave como Meta Ads, Google Ads o TikTok Ads, Shopify te permite <strong>force continuous data sharing<\\\/strong> configurando esos p\u00edxeles como <strong>\u201cAlways on\u201d<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444231426\",\"position\":7,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444231426\",\"name\":\"What does setting a pixel to \u201cAlways on\u201d in Shopify mean?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Significa que ese p\u00edxel:<br\\\/>Siempre recibir\u00e1 datos<br\\\/>No estar\u00e1 sujeto a la optimizaci\u00f3n autom\u00e1tica<br\\\/>Mantendr\u00e1 el uso compartido completo de datos en todo momento<br\\\/>Es la opci\u00f3n recomendada para herramientas estrat\u00e9gicas dentro de tu stack de marketing.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444251634\",\"position\":8,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444251634\",\"name\":\"Where can I review and change this setting?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Desde tu Shopify Admin:<br\\\/>Ve a <strong>Settings \u2192 Customer Events<\\\/strong><br\\\/>Revisa la lista de p\u00edxeles activos<br\\\/>Marca como <strong>\u201cAlways on\u201d<\\\/strong> aquellos que sean clave para tu estrategia\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444263588\",\"position\":9,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444263588\",\"name\":\"What are the benefits of this feature?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Smart Data Protection ayuda a:<br\\\/>Evitar el oversharing accidental de datos<br\\\/>Reforzar la protecci\u00f3n y gobernanza de datos<br\\\/>Mantener un ecosistema de marketing m\u00e1s limpio y eficiente<br\\\/>Alinear el uso de datos con herramientas realmente activas<br\\\/>Es especialmente \u00fatil en tiendas que han probado muchas plataformas a lo largo del tiempo.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444278699\",\"position\":10,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444278699\",\"name\":\"Is this optimization mandatory?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Puedes <strong>opt out manually<\\\/strong> configurando los p\u00edxeles como \u201cAlways on\u201d. Shopify ofrece flexibilidad total para adaptarlo a tu estrategia.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444292251\",\"position\":11,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\\\/#faq-question-1769444292251\",\"name\":\"What does Trilogi recommend as a Shopify Plus Partner?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Desde Trilogi recomendamos:<br\\\/>Revisar la configuraci\u00f3n de p\u00edxeles cuanto antes<br\\\/>Marcar como \u201cAlways on\u201d las plataformas clave de paid media y CRM<br\\\/>Aprovechar esta mejora como una oportunidad para auditar y optimizar tu setup de tracking<br\\\/>Si necesitas ayuda para validar tu configuraci\u00f3n o asegurarte de que todo est\u00e1 alineado con tus objetivos de crecimiento, en <strong>we at Trilogi will be happy to help<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency","description":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/","og_locale":"es_ES","og_type":"article","og_title":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency","og_description":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.","og_url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2026-01-27T09:53:21+00:00","article_modified_time":"2026-10-23T16:17:07+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns","datePublished":"2026-01-27T09:53:21+00:00","dateModified":"2026-10-23T16:17:07+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/"},"wordCount":1066,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/","url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/","name":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","datePublished":"2026-01-27T09:53:21+00:00","dateModified":"2026-10-23T16:17:07+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns. Apply these actions to your strategic pixels.","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444087256"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444100242"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444126946"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444156626"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444175466"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444194410"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444231426"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444251634"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444263588"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444278699"},{"@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444292251"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","width":1200,"height":628,"caption":"Smart Data Protection Shopify Trilogi"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Shopify Smart Data Protection: what it is and what to check in your paid campaigns"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444087256","position":1,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444087256","name":"What is Shopify Smart Data Protection?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Smart Data Protection is a new Shopify feature that automatically optimizes data sharing by marketing pixels. Its goal is to stop inactive tools or integrations from continuing to receive data without delivering real value to the business.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444100242","position":2,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444100242","name":"Is Smart Data Protection enabled by default in Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"S\u00ed. Shopify activa esta optimizaci\u00f3n autom\u00e1ticamente por defecto para todas las tiendas. No obstante, durante los <strong>first 7 days<\/strong> no se limita el uso de datos, lo que te da margen para revisar y ajustar la configuraci\u00f3n.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444126946","position":3,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444126946","name":"Which pixels are affected by Shopify\u2019s Smart Data Protection update?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Todos los <strong>marketing pixels<\/strong> configurados en Shopify (por ejemplo, Meta, Google, TikTok, Klaviyo, etc.).<br\/>Shopify analiza si cada p\u00edxel est\u00e1 generando se\u00f1ales relevantes como tr\u00e1fico o ventas.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444156626","position":4,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444156626","name":"How does Shopify decide whether a pixel is \u201cactive\u201d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Shopify monitoriza m\u00faltiples se\u00f1ales, principalmente:<br\/>Tr\u00e1fico<br\/>Ventas<br\/>Si un p\u00edxel no genera ninguna se\u00f1al durante d\u00edas o semanas, Shopify considera que no est\u00e1 aportando valor y <strong>automatically pauses data sharing<\/strong> con esa herramienta.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444175466","position":5,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444175466","name":"What happens when a pixel is paused?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cuando un p\u00edxel se pausa:<br\/>Deja de recibir datos desde Shopify.<br\/>No se elimina ni se desinstala.<br\/>En cuanto vuelve a generar se\u00f1ales, el intercambio de datos se <strong>reactivated automatically<\/strong>.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444194410","position":6,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444194410","name":"Can Shopify\u2019s Smart Data Protection update affect my paid media campaigns?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Solo si no revisas la configuraci\u00f3n.<br\/>Si trabajas activamente con plataformas clave como Meta Ads, Google Ads o TikTok Ads, Shopify te permite <strong>force continuous data sharing<\/strong> configurando esos p\u00edxeles como <strong>\u201cAlways on\u201d<\/strong>.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444231426","position":7,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444231426","name":"What does setting a pixel to \u201cAlways on\u201d in Shopify mean?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Significa que ese p\u00edxel:<br\/>Siempre recibir\u00e1 datos<br\/>No estar\u00e1 sujeto a la optimizaci\u00f3n autom\u00e1tica<br\/>Mantendr\u00e1 el uso compartido completo de datos en todo momento<br\/>Es la opci\u00f3n recomendada para herramientas estrat\u00e9gicas dentro de tu stack de marketing.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444251634","position":8,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444251634","name":"Where can I review and change this setting?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Desde tu Shopify Admin:<br\/>Ve a <strong>Settings \u2192 Customer Events<\/strong><br\/>Revisa la lista de p\u00edxeles activos<br\/>Marca como <strong>\u201cAlways on\u201d<\/strong> aquellos que sean clave para tu estrategia","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444263588","position":9,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444263588","name":"What are the benefits of this feature?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Smart Data Protection ayuda a:<br\/>Evitar el oversharing accidental de datos<br\/>Reforzar la protecci\u00f3n y gobernanza de datos<br\/>Mantener un ecosistema de marketing m\u00e1s limpio y eficiente<br\/>Alinear el uso de datos con herramientas realmente activas<br\/>Es especialmente \u00fatil en tiendas que han probado muchas plataformas a lo largo del tiempo.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444278699","position":10,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444278699","name":"Is this optimization mandatory?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. Puedes <strong>opt out manually<\/strong> configurando los p\u00edxeles como \u201cAlways on\u201d. Shopify ofrece flexibilidad total para adaptarlo a tu estrategia.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444292251","position":11,"url":"https:\/\/trilogi.com\/blog\/en\/shopify-smart-data-protection-what-it-is-and-what-to-check-in-your-paid\/#faq-question-1769444292251","name":"What does Trilogi recommend as a Shopify Plus Partner?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Desde Trilogi recomendamos:<br\/>Revisar la configuraci\u00f3n de p\u00edxeles cuanto antes<br\/>Marcar como \u201cAlways on\u201d las plataformas clave de paid media y CRM<br\/>Aprovechar esta mejora como una oportunidad para auditar y optimizar tu setup de tracking<br\/>Si necesitas ayuda para validar tu configuraci\u00f3n o asegurarte de que todo est\u00e1 alineado con tus objetivos de crecimiento, en <strong>we at Trilogi will be happy to help<\/strong>.","inLanguage":"es"},"inLanguage":"es"}]}},"acf":[],"lang":"en","translations":{"en":18407,"es":17899,"ca":18244},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18407"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18407\/revisions"}],"predecessor-version":[{"id":19968,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18407\/revisions\/19968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/17909"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}