{"id":18389,"date":"2023-04-19T17:31:32","date_gmt":"2023-04-19T15:31:32","guid":{"rendered":"https:\/\/trilogi.com\/blog\/projecte-magi-de-google-que-es-i-com-afectara-els-marketers-i-els-anuncis\/"},"modified":"2026-10-23T18:24:59","modified_gmt":"2026-10-23T16:24:59","slug":"projecte-magi-de-google-que-es-i-com-afectara-els-marketers-i-els-anuncis","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/projecte-magi-de-google-que-es-i-com-afectara-els-marketers-i-els-anuncis\/","title":{"rendered":"Projecte Magi de Google: qu\u00e8 \u00e9s i com afectar\u00e0 els marketers i els anuncis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019\u00faltim projecte de Google, anomenat \u201cMagi\u201d, canviar\u00e0 la manera com fem servir el cercador. Segons el <a href=\"https:\/\/www.nytimes.com\/2023\/04\/16\/technology\/google-search-engine-ai.html\">New York Times<\/a>, Google t\u00e9 m\u00e9s de 160 enginyers treballant en Magi, cosa que indica que \u00e9s un projecte important i de gran envergadura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s Magi de Google?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En ess\u00e8ncia, Magi \u00e9s un projecte que transformar\u00e0 el cercador de Google en un cercador m\u00e9s conversacional, semblant a Alexa o Chat GPT. La idea \u00e9s que l\u2019usuari pugui interactuar amb Google de manera m\u00e9s natural, com si parl\u00e9s amb una altra persona. A m\u00e9s, tamb\u00e9 s\u2019ha anunciat que els usuaris podran comprar directament a Google, cosa que canviar\u00e0 de manera significativa el panorama per als marketers i els anuncis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s una gran not\u00edcia per als usuaris, perqu\u00e8 vol dir que el proc\u00e9s de cerca ser\u00e0 m\u00e9s intu\u00eftiu i personalitzat. En lloc d\u2019haver d\u2019escriure una consulta concreta al quadre de cerca, l\u2019usuari podr\u00e0 simplement fer una pregunta o una petici\u00f3 com ho faria en una conversa real. Si vols <a href=\"https:\/\/trilogi.com\/ca\/crear-botiga-online-professional-amb-trilogi\/\">crear una botiga online<\/a> i posicionar-la perqu\u00e8 els teus clients potencials et trobin, has de tenir en compte que la manera com els usuaris cerquen els teus productes o serveis canviar\u00e0. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El nou cercador basat en IA canviar\u00e0 la manera de promocionar productes i serveis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per als marketers, aquesta nova funci\u00f3 canviar\u00e0 la manera com es promocionen els productes i serveis online. En lloc de centrar-se en paraules clau concretes, hauran d\u2019adaptar el seu enfocament per incloure preguntes i peticions m\u00e9s conversacionals als seus anuncis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s clar que, com amb qualsevol canvi tecnol\u00f2gic important, hi haur\u00e0 reptes i ajustos per fer. Tot i aix\u00f2, el futur dels cercadors apunta clarament cap a la IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot i que fonts de Google neguen que l\u2019anunci de Samsung sobre la seva intenci\u00f3 de passar a Bing com a cercador als seus m\u00f2bils hagi influ\u00eft en la decisi\u00f3 de Google de llan\u00e7ar Magi, segur que n\u2019accelerar\u00e0 el llan\u00e7ament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot i que segurament hi haur\u00e0 m\u00e9s compet\u00e8ncia al mercat dels cercadors, Google continua sent una for\u00e7a dominant en aquest \u00e0mbit i tenim moltes ganes de veure com evolucionar\u00e0 amb el projecte Magi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quan estar\u00e0 disponible Magi de Google?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Magi \u00e9s un projecte apassionant que canviar\u00e0 la manera com fem servir el cercador de Google. De moment volen fer un llan\u00e7ament prudent, amb un desplegament inicial lent, i nom\u00e9s un mili\u00f3 de persones tindran acc\u00e9s a l\u2019eina. Aix\u00f2 s\u00ed, es preveu que abans d\u2019un any ja estigui disponible als Estats Units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte Magi permetr\u00e0 als usuaris interactuar de manera m\u00e9s natural i personalitzada, cosa que canviar\u00e0 de manera significativa el panorama per als marketers i els anuncis. Tenim moltes ganes de veure com evolucionar\u00e0 aquest projecte i com millorar\u00e0 l\u2019experi\u00e8ncia de cerca dels usuaris de Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00faltim projecte de Google, anomenat \u201cMagi\u201d, canviar\u00e0 la manera com fem servir el cercador. Segons el New York Times, Google t\u00e9 m\u00e9s de 160 enginyers treballant en Magi, cosa que indica que \u00e9s un projecte important i de gran envergadura. Qu\u00e8 \u00e9s Magi de Google? En ess\u00e8ncia, Magi \u00e9s un projecte que transformar\u00e0 el cercador [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16302,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projecte Magi de Google: qu\u00e8 \u00e9s i com afectar\u00e0 els marketers i els anuncis | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"L\u2019\u00faltim projecte de Google, anomenat \u201cMagi\u201d, canviar\u00e0 la manera com fem servir el cercador. 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