{"id":18370,"date":"2023-05-24T15:54:06","date_gmt":"2023-05-24T13:54:06","guid":{"rendered":"https:\/\/trilogi.com\/blog\/social-login-cas-dexit-duna-botiga-online-logicommerce\/"},"modified":"2026-10-23T18:23:23","modified_gmt":"2026-10-23T16:23:23","slug":"social-login-cas-dexit-duna-botiga-online-logicommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/social-login-cas-dexit-duna-botiga-online-logicommerce\/","title":{"rendered":"Social Login: cas d\u2019\u00e8xit d\u2019una botiga online LogiCommerce"},"content":{"rendered":"\n

En el m\u00f3n de l\u2019eCommerce, optimitzar el proc\u00e9s de registre i acc\u00e9s dels usuaris \u00e9s fonamental per garantir una experi\u00e8ncia fluida i satisfact\u00f2ria, i encara m\u00e9s ara que ens acostem al m\u00f3n cookieless i caldr\u00e0 tenir dades pr\u00f2pies (First Party Data) per desenvolupar les accions de m\u00e0rqueting.<\/p>\n\n\n\n

Una opci\u00f3 cada vegada m\u00e9s popular i beneficiosa per als negocis eCommerce \u00e9s implementar el Social Login. A Trilogi hem analitzat els resultats d\u2019un dels nostres clients que fa servir la plataforma d\u2019eCommerce LogiCommerce<\/a> per descobrir de primera m\u00e0 per qu\u00e8 val la pena incorporar el Social Login al teu eCommerce, a partir de les dades i estad\u00edstiques d\u2019aquest client.<\/p>\n\n\n\n

Analitzem l\u2019\u00fas del Social Login en un eCommerce que fa servir la plataforma LogiCommerce<\/h2>\n\n\n\n

Fa temps que el Social Login \u00e9s una pr\u00e0ctica estesa en molts eCommerce. Hem volgut analitzar si realment val la pena implementar-lo en una botiga online. Aquestes s\u00f3n les dades i el seu \u00fas en un eCommerce real:<\/p>\n\n\n\n

En un per\u00edode de dos mesos, en aquest eCommerce analitzat hi ha hagut 984 logins amb Facebook<\/strong>, cosa que dona una mitjana de 15 accessos al dia<\/strong>, i 3.392 logins amb Google<\/strong>, cosa que dona una mitjana de 53 accessos al dia<\/strong>. En aquest mateix per\u00edode, 6.092 usuaris han passat pel checkout i s\u2019han registrat. <\/p>\n\n\n\n

\n

Aix\u00f2 vol dir que m\u00e9s d\u2019un 70% dels usuaris fan servir algun Social Login en aquest per\u00edode.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

\"Cas<\/figure>\n\n\n\n

Sens dubte, s\u00f3n dades molt rellevants. Un percentatge d\u2019\u00fas del Social Login de m\u00e9s d\u2019un 70% implica que 7 de cada 10 usuaris han fet servir aquest m\u00e8tode de registre. Segur que molts d\u2019ells haurien abandonat la compra sense aquesta alternativa de registre. De fet, un estudi que mostrem a continuaci\u00f3 indica que 4 de cada 5 usuaris abandonen el proc\u00e9s sense aquesta opci\u00f3. <\/p>\n\n\n\n

Factors clau de l\u2019\u00e8xit del Social Login en eCommerce<\/h2>\n\n\n\n

El primer motiu \u00e9s b\u00e0sic: simplifica el registre. Segons un estudi de WebHostingBuzz, al 86% de les persones no els agrada haver de crear un compte nou en una botiga online. El Social Login hi dona soluci\u00f3 permetent que els usuaris accedeixin a l\u2019eCommerce amb les seves credencials de xarxes socials, com Facebook o Google. D\u2019aquesta manera, s\u2019eliminen els passos d\u2019omplir formularis de registre, cosa que agilitza i simplifica el proc\u00e9s per als usuaris.<\/p>\n\n\n\n

A m\u00e9s, el mateix estudi mostra que el 77% de les persones prefereixen fer servir el Social Login per accedir a llocs web en lloc de crear comptes nous. Aix\u00f2 es deu a la comoditat que ofereix, ja que els usuaris poden fer servir les credencials que ja tenen en xarxes socials de confian\u00e7a.<\/p>\n\n\n\n

Un altre benefici, conseq\u00fc\u00e8ncia del motiu que estem exposant, \u00e9s la reducci\u00f3 de l\u2019abandonament en el registre. L\u2019estad\u00edstica \u00e9s clara: <\/p>\n\n\n\n

\n

4 de cada 5 usuaris abandonen el proc\u00e9s de registre si no troben l\u2019opci\u00f3 de Social Login disponible. <\/p>\n<\/blockquote>\n\n\n\n

Si no ofereixes aquesta alternativa, perds clients potencials i comprometes la taxa de conversi\u00f3 del teu eCommerce. Si implementes el Social Login, ofereixes una opci\u00f3 c\u00f2moda que redueix la fricci\u00f3 i augmenta les possibilitats que els usuaris completin el registre i facin una compra.<\/p>\n\n\n\n

Oferint als usuaris l\u2019opci\u00f3 de registrar-se i accedir a un lloc web amb els seus comptes de xarxes socials, s\u2019ha aconseguit simplificar el proc\u00e9s d\u2019inici de sessi\u00f3 i millorar l\u2019experi\u00e8ncia d\u2019usuari.<\/p>\n\n\n\n

A m\u00e9s, el Social Login proporciona als eCommerce una font valuosa de dades sobre els seus clients. Fent servir la informaci\u00f3 de les xarxes socials, com els interessos i les prefer\u00e8ncies, els negocis poden personalitzar les experi\u00e8ncies de compra i oferir productes i promocions rellevants. Aix\u00f2 ha portat a una retenci\u00f3 de clients m\u00e9s alta i a una fidelitat m\u00e9s gran a la marca.<\/p>\n\n\n\n

En resum, el Social Login ha demostrat ser una estrat\u00e8gia d\u2019\u00e8xit en l\u2019eCommerce. Simplificant el proc\u00e9s d\u2019inici de sessi\u00f3, aportant dades valuoses sobre els clients i aprofitant la viralitat de les xarxes socials, ha contribu\u00eft a l\u2019\u00e8xit i al creixement dels negocis online. A l\u2019hora de plantejar-ne la implementaci\u00f3, \u00e9s fonamental tenir en compte les necessitats i expectatives dels usuaris, aix\u00ed com garantir la seguretat i la privacitat de la informaci\u00f3.<\/p>\n\n\n\n

Fas servir LogiCommerce? Demana\u2019ns que activem el Social Login al teu eCommerce!<\/p>\n","protected":false},"excerpt":{"rendered":"

En el m\u00f3n de l\u2019eCommerce, optimitzar el proc\u00e9s de registre i acc\u00e9s dels usuaris \u00e9s fonamental per garantir una experi\u00e8ncia fluida i satisfact\u00f2ria, i encara m\u00e9s ara que ens acostem al m\u00f3n cookieless i caldr\u00e0 tenir dades pr\u00f2pies (First Party Data) per desenvolupar les accions de m\u00e0rqueting. Una opci\u00f3 cada vegada m\u00e9s popular i beneficiosa […]<\/p>\n","protected":false},"author":2,"featured_media":16381,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"\nSocial Login: cas d\u2019\u00e8xit d\u2019una botiga online LogiCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"4 de cada 5 usuaris abandonen el registre d\u2019un eCommerce si no troben l\u2019opci\u00f3 de Social Login. 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