{"id":18368,"date":"2023-05-25T12:38:59","date_gmt":"2023-05-25T10:38:59","guid":{"rendered":"https:\/\/trilogi.com\/blog\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/"},"modified":"2026-10-23T18:23:15","modified_gmt":"2026-10-23T16:23:15","slug":"eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/","title":{"rendered":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci <a href=\"https:\/\/trilogi.com\/ca\/solucions-ecommerce\/\">eCommerce<\/a>, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca. Aqu\u00ed tens algunes de les principals eines i conceptes b\u00e0sics de m\u00e0rqueting digital que tot negoci eCommerce hauria de con\u00e8ixer:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/trilogi.com\/blog\/ca\/campanyes-a-google-ads-10-claus-perque-siguin-un-exit\/\">Google Ads<\/a> \u00e9s una plataforma publicit\u00e0ria que permet als negocis promocionar els seus productes o serveis a les p\u00e0gines de resultats de cerca de Google i en altres llocs web associats a Google. Fer servir Google Ads permet als negocis eCommerce arribar a un p\u00fablic m\u00e9s ampli i augmentar les conversions de vendes. La plataforma ofereix opcions de publicitat de pagament per clic (PPC) i publicitat display. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email m\u00e0rqueting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avui dia, l\u2019email m\u00e0rqueting s\u2019ha convertit en una eina fonamental per a l\u2019\u00e8xit de qualsevol eCommerce. Aix\u00f2 \u00e9s perqu\u00e8, gr\u00e0cies a aquesta estrat\u00e8gia de m\u00e0rqueting digital, es poden enviar correus electr\u00f2nics personalitzats i segmentats als usuaris interessats en els productes o serveis que ofereix la botiga online. D\u2019aquesta manera, es capta l\u2019atenci\u00f3 dels clients potencials i s\u2019augmenten les vendes, ja que se\u2019ls ofereix informaci\u00f3 rellevant sobre productes que els poden interessar. A m\u00e9s, l\u2019email m\u00e0rqueting permet fidelitzar els clients actuals i mantenir-los informats de promocions, descomptes o ofertes exclusives. En resum, incorporar l\u2019email m\u00e0rqueting a qualsevol eCommerce \u00e9s imprescindible per mantenir una relaci\u00f3 propera amb els clients i augmentar les vendes de manera efectiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xarxes socials<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les xarxes socials s\u00f3n un mitj\u00e0 popular i efectiu per al m\u00e0rqueting eCommerce. Aquestes plataformes permeten als negocis eCommerce interactuar amb els consumidors, augmentar la fidelitat a la marca i promocionar productes i serveis de manera efectiva. \u00c9s important triar les xarxes socials adequades per al teu negoci i crear contingut atractiu i rellevant adaptat al teu p\u00fablic i als objectius de la teva marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Programes d\u2019afiliats<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els programes d\u2019afiliats s\u00f3n una altra eina popular del m\u00e0rqueting eCommerce. Permeten que els afiliats, com bloggers i llocs web, guanyin comissions per promocionar productes o serveis. Les comissions normalment es basen en un percentatge de les vendes generades per l\u2019afiliat, cosa que permet als negocis eCommerce ampliar la seva base de clients potencials i augmentar els beneficis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019optimitzaci\u00f3 per a motors de cerca (SEO) \u00e9s una eina essencial per al m\u00e0rqueting digital de qualsevol negoci eCommerce. El <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO per a eCommerce<\/a> ajuda a millorar la visibilitat als motors de cerca, cosa que pot augmentar el tr\u00e0nsit i les conversions de vendes. \u00c9s important tenir en compte els factors de posicionament dels motors de cerca, com les paraules clau, el contingut rellevant i l\u2019estructura del lloc web, per millorar el SEO del teu eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Anal\u00edtica web<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019anal\u00edtica web permet als negocis eCommerce entendre millor el comportament dels clients al seu lloc web. Les eines d\u2019anal\u00edtica web, com <a href=\"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-5-consells-per-treuren-el-maxim-profit\/\">Google Analytics 4<\/a>, analitzen dades com el tr\u00e0nsit d\u2019usuaris, les vendes, la conversi\u00f3 i l\u2019efic\u00e0cia de les campanyes de m\u00e0rqueting. Aquesta an\u00e0lisi permet als negocis eCommerce ajustar les seves estrat\u00e8gies de m\u00e0rqueting i vendes en temps real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3, aquestes s\u00f3n algunes de les eines de m\u00e0rqueting digital m\u00e9s importants que tot negoci eCommerce hauria de con\u00e8ixer. Google Ads, l\u2019email m\u00e0rqueting, les xarxes socials, els programes d\u2019afiliats, el SEO i l\u2019anal\u00edtica web poden ajudar a millorar la visibilitat de la marca, augmentar el tr\u00e0nsit i les conversions de vendes, i millorar de manera efectiva la rendibilitat de l\u2019empresa eCommerce.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca. Aqu\u00ed tens algunes de les principals eines i conceptes b\u00e0sics de m\u00e0rqueting digital que tot negoci eCommerce hauria de con\u00e8ixer: Google Ads Google Ads \u00e9s una plataforma publicit\u00e0ria que permet als negocis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16388,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T10:38:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer\",\"datePublished\":\"2023-05-25T10:38:59+00:00\",\"dateModified\":\"2026-10-23T16:23:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/\"},\"wordCount\":630,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/herramientas-mkt-digital.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/\",\"name\":\"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/herramientas-mkt-digital.png\",\"datePublished\":\"2023-05-25T10:38:59+00:00\",\"dateModified\":\"2026-10-23T16:23:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/herramientas-mkt-digital.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/herramientas-mkt-digital.png\",\"width\":1200,\"height\":628,\"caption\":\"Conceptos b\u00e1sicos de marketing digital para eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency","description":"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/","og_locale":"es_ES","og_type":"article","og_title":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency","og_description":"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.","og_url":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2023-05-25T10:38:59+00:00","article_modified_time":"2026-10-23T16:23:15+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer","datePublished":"2023-05-25T10:38:59+00:00","dateModified":"2026-10-23T16:23:15+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/"},"wordCount":630,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/","url":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/","name":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png","datePublished":"2023-05-25T10:38:59+00:00","dateModified":"2026-10-23T16:23:15+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"El m\u00e0rqueting digital \u00e9s fonamental per a qualsevol negoci eCommerce, ja que ajuda a augmentar la visibilitat i la rendibilitat de la marca.","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/herramientas-mkt-digital.png","width":1200,"height":628,"caption":"Conceptos b\u00e1sicos de marketing digital para eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/eines-i-conceptes-de-marqueting-digital-que-tot-negoci-ecommerce-ha-de\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Eines i conceptes de m\u00e0rqueting digital que tot negoci eCommerce ha de con\u00e8ixer"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18368,"es":16386,"en":18594},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18368"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18368\/revisions"}],"predecessor-version":[{"id":20177,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18368\/revisions\/20177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/16388"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}