{"id":18366,"date":"2023-05-31T11:53:03","date_gmt":"2023-05-31T09:53:03","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\/"},"modified":"2026-10-23T18:23:05","modified_gmt":"2026-10-23T16:23:05","slug":"com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\/","title":{"rendered":"Com influeixen les opinions dels compradors en la presa de decisions en l\u2019eCommerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En l\u2019eCommerce, les opinions i els comentaris dels clients poden influir molt en les decisions de compra dels usuaris. Les opinions dels compradors poden aportar informaci\u00f3 valuosa als clients potencials i ajudar a generar confian\u00e7a en la marca. Aqu\u00ed tens algunes maneres en qu\u00e8 les opinions dels compradors poden influir en la presa de decisions en l\u2019eCommerce:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Augmenta la confian\u00e7a del comprador <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions dels clients poden ajudar a augmentar la confian\u00e7a dels compradors potencials en un negoci online. Els compradors busquen opinions i experi\u00e8ncies pr\u00e8vies d\u2019altres clients que hagin comprat al mateix lloc web o productes similars. Si la majoria de les opinions s\u00f3n positives, pot augmentar la confian\u00e7a dels compradors potencials a l\u2019hora de comprar els mateixos productes en aquell lloc web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aporta informaci\u00f3 addicional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions dels clients tamb\u00e9 poden aportar informaci\u00f3 i detalls addicionals que potser no apareixen a la descripci\u00f3 del producte ni al lloc web. Els compradors ho poden fer servir per prendre decisions de compra m\u00e9s informades i fer-se una idea m\u00e9s clara del que poden esperar en comprar el producte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Millora la reputaci\u00f3 de la marca <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions dels clients tamb\u00e9 poden beneficiar la reputaci\u00f3 de la marca. Si s\u00f3n majorit\u00e0riament positives, poden millorar la percepci\u00f3 de la marca i augmentar la fidelitat dels clients. En canvi, si s\u00f3n negatives, poden reduir la credibilitat del lloc web i provocar una caiguda de les vendes i de la fidelitat a la marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influeix en la decisi\u00f3 de compra <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions poden influir en la decisi\u00f3 de compra del client. Si un comprador dubta entre comprar o no un producte, les opinions positives d\u2019altres clients poden ser el factor decisiu que l\u2019animi a comprar-lo. De la mateixa manera, les opinions negatives poden fer que un client renunci\u00ef a comprar el producte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ajuda a millorar l\u2019atenci\u00f3 al client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions m\u00e9s negatives ajuden els negocis online a identificar els aspectes que han de millorar i a oferir als clients una millor atenci\u00f3. Les opinions negatives no nom\u00e9s ajuden els clients potencials a prendre decisions de compra m\u00e9s informades, sin\u00f3 que tamb\u00e9 ajuden els negocis a millorar la qualitat dels productes i serveis que ofereixen, cosa que es tradueix en una millor atenci\u00f3 al client. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Millora el SEO del teu eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les opinions dels compradors s\u00f3n un factor clau per millorar el <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO d\u2019un eCommerce<\/a>. Per qu\u00e8? Perqu\u00e8 apareixen als rich snippets, les \u00e0rees destacades dels resultats de cerca de Google que mostren informaci\u00f3 rellevant i detallada sobre una p\u00e0gina web. I, com sabem, els snippets atractius augmenten el CTR (click-through rate) i, per tant, milloren la visibilitat i el tr\u00e0nsit org\u00e0nic del lloc web. A m\u00e9s, les opinions dels usuaris tamb\u00e9 aporten informaci\u00f3 valuosa sobre la qualitat dels productes i serveis que ofereix l\u2019eCommerce. Aix\u00ed doncs, si vols millorar el teu posicionament als resultats de cerca, no subestimis la import\u00e0ncia de les opinions dels teus compradors i assegura\u2019t d\u2019incloure-les a la teva estrat\u00e8gia SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La millor eina per generar opinions de compra aut\u00e8ntiques i verificades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tens un eCommerce, ara ja saps que les opinions dels compradors poden ser la clau de l\u2019\u00e8xit. Tanmateix, aconseguir aquestes opinions pot ser un repte. Aqu\u00ed \u00e9s on entra en joc <a href=\"https:\/\/www.trustedshops.es\/\">Trusted Shops<\/a>. Aquesta eina \u00e9s una manera excel\u00b7lent de generar opinions de compra aut\u00e8ntiques i valuoses per al teu negoci online. Amb Trusted Shops, pots fer que els teus clients se sentin c\u00f2modes i segurs comprant a la teva botiga online, cosa que alhora pot ajudar a impulsar el creixement del teu negoci a llarg termini. Recomanem Trusted Shops a qualsevol que busqui una soluci\u00f3 senzilla per\u00f2 efectiva per augmentar les opinions dels compradors al seu eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resum, les opinions dels compradors poden influir molt en les decisions de compra dels usuaris i poden afectar la reputaci\u00f3 de la marca i la fidelitat que genera. A m\u00e9s d\u2019animar els clients a escriure opinions, els negocis hi han de parar atenci\u00f3, respondre les preguntes i els comentaris dels clients i prendre mesures per millorar l\u2019atenci\u00f3 al client a partir del feedback rebut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u2019eCommerce, les opinions i els comentaris dels clients poden influir molt en les decisions de compra dels usuaris. Les opinions dels compradors poden aportar informaci\u00f3 valuosa als clients potencials i ajudar a generar confian\u00e7a en la marca. Aqu\u00ed tens algunes maneres en qu\u00e8 les opinions dels compradors poden influir en la presa de decisions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16399,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com influeixen les opinions dels compradors en la presa de decisions en l\u2019eCommerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En l\u2019eCommerce, les opinions i els comentaris dels clients poden influir molt en les decisions de compra dels usuaris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com influeixen les opinions dels compradors en la presa de decisions en l\u2019eCommerce? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"En l\u2019eCommerce, les opinions i els comentaris dels clients poden influir molt en les decisions de compra dels usuaris.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T09:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:23:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/influien-opiniones-compradores.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Com influeixen les opinions dels compradors en la presa de decisions en l\u2019eCommerce?\",\"datePublished\":\"2023-05-31T09:53:03+00:00\",\"dateModified\":\"2026-10-23T16:23:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/\"},\"wordCount\":729,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/influien-opiniones-compradores.png\",\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-influeixen-les-opinions-dels-compradors-en-la-presa-de-decisions-en\\\/\",\"name\":\"Com influeixen les opinions dels compradors en la presa de decisions en l\u2019eCommerce? 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