{"id":18359,"date":"2023-06-06T16:36:55","date_gmt":"2023-06-06T14:36:55","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-lus-de-videos-ajuda-a-millorar-les-conversions-en-lecommerce\/"},"modified":"2026-10-23T18:22:36","modified_gmt":"2026-10-23T16:22:36","slug":"com-lus-de-videos-ajuda-a-millorar-les-conversions-en-lecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-lus-de-videos-ajuda-a-millorar-les-conversions-en-lecommerce\/","title":{"rendered":"Com l\u2019\u00fas de v\u00eddeos ajuda a millorar les conversions en l\u2019eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el din\u00e0mic m\u00f3n de l\u2019<a href=\"https:\/\/trilogi.com\/ca\/solucions-ecommerce\/\">eCommerce<\/a>, les estrat\u00e8gies per atreure i retenir clients evolucionen constantment. Per\u00f2 hi ha un factor que en els darrers anys ha demostrat ser clau per incrementar les conversions i millorar el rendiment de les botigues online: l\u2019\u00fas de v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El v\u00eddeo \u00e9s una eina de m\u00e0rqueting potent. Gr\u00e0cies a la seva capacitat per transmetre informaci\u00f3 de manera r\u00e0pida i efectiva, t\u00e9 el potencial d\u2019elevar les taxes de conversi\u00f3 d\u2019un eCommerce. A continuaci\u00f3, explorarem per qu\u00e8 i com l\u2019\u00fas de v\u00eddeos pot ser benefici\u00f3s per a la teva botiga online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La import\u00e0ncia del v\u00eddeo en l\u2019eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019eCommerce s\u2019ha convertit en un sector molt competitiu. Per destacar, les empreses han d\u2019oferir als clients una experi\u00e8ncia \u00fanica i atractiva. Aqu\u00ed \u00e9s on entra en joc el v\u00eddeo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El v\u00eddeo pot millorar l\u2019experi\u00e8ncia d\u2019usuari de moltes maneres. Pot ajudar a presentar un producte o servei de manera m\u00e9s atractiva, mostrar com es fa servir un producte a la vida real, oferir ressenyes de clients i molt m\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El v\u00eddeo incrementa les conversions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nombrosos estudis han demostrat que el v\u00eddeo pot ajudar a millorar les taxes de conversi\u00f3. Segons un <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">informe de Wyzowl<\/a>, el 74% dels usuaris que van veure un v\u00eddeo explicatiu d\u2019un producte o servei van acabar comprant-lo. \u00c9s for\u00e7a convincent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per qu\u00e8 passa aix\u00f2? En primer lloc, el v\u00eddeo pot transmetre molta m\u00e9s informaci\u00f3 en menys temps que el text. Els usuaris poden veure un v\u00eddeo i entendre r\u00e0pidament qu\u00e8 s\u2019est\u00e0 venent, en lloc d\u2019haver de llegir llargues descripcions de producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, el v\u00eddeo pot generar m\u00e9s confian\u00e7a en el client. En veure un producte en acci\u00f3, els clients es poden fer una idea m\u00e9s clara de com seria i com funcionaria a la vida real. Aix\u00f2 pot ajudar a esvair qualsevol dubte o preocupaci\u00f3 que tinguin, cosa que alhora pot impulsar les vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com incorporar el v\u00eddeo al teu eCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha diverses maneres efectives d\u2019incorporar el v\u00eddeo al teu eCommerce:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>V\u00eddeos de producte:<\/strong> s\u00f3n v\u00eddeos que mostren els teus productes en acci\u00f3. Poden ser tan senzills com un gir de 360 graus d\u2019un producte o tan complexos com un v\u00eddeo tutorial de com fer-lo servir.<\/li>\n\n\n\n<li><strong>Testimonis en v\u00eddeo:<\/strong> els testimonis en v\u00eddeo de clients satisfets poden ser molt convincents. Els clients potencials tendeixen a confiar m\u00e9s en les opinions d\u2019altres clients que en les descripcions de producte escrites per l\u2019empresa.<\/li>\n\n\n\n<li><strong>V\u00eddeos explicatius:<\/strong> els v\u00eddeos que expliquen com es fa servir un producte o com funciona un servei poden ser molt \u00fatils. Poden ajudar els clients a entendre qu\u00e8 compren i com en poden treure profit.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3, el v\u00eddeo \u00e9s una eina valuosa en el m\u00f3n de l\u2019eCommerce. No nom\u00e9s pot millorar l\u2019experi\u00e8ncia d\u2019usuari, sin\u00f3 que tamb\u00e9 pot impulsar les conversions i les vendes. Si encara no has incorporat el v\u00eddeo a la teva estrat\u00e8gia d\u2019eCommerce, ara \u00e9s el moment de comen\u00e7ar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el din\u00e0mic m\u00f3n de l\u2019eCommerce, les estrat\u00e8gies per atreure i retenir clients evolucionen constantment. Per\u00f2 hi ha un factor que en els darrers anys ha demostrat ser clau per incrementar les conversions i millorar el rendiment de les botigues online: l\u2019\u00fas de v\u00eddeos. El v\u00eddeo \u00e9s una eina de m\u00e0rqueting potent. Gr\u00e0cies a la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16418,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com l\u2019\u00fas de v\u00eddeos ajuda a millorar les conversions en l\u2019eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El v\u00eddeo \u00e9s una eina de m\u00e0rqueting potent per al teu eCommerce. 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