{"id":18356,"date":"2023-06-15T17:43:36","date_gmt":"2023-06-15T15:43:36","guid":{"rendered":"https:\/\/trilogi.com\/blog\/google-analytics-4-descobreix-les-noves-funcions-per-a-ecommerce\/"},"modified":"2026-10-23T18:22:29","modified_gmt":"2026-10-23T16:22:29","slug":"google-analytics-4-descobreix-les-noves-funcions-per-a-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-descobreix-les-noves-funcions-per-a-ecommerce\/","title":{"rendered":"Google Analytics 4: descobreix les noves funcions per a eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Analytics \u00e9s una eina essencial per analitzar dades i fer el seguiment del rendiment d\u2019un eCommerce. Fa poc, Google va llan\u00e7ar una versi\u00f3 actualitzada d\u2019aquesta eina: Google Analytics 4. Dissenyada espec\u00edficament per adaptar-se a les necessitats de l\u2019eCommerce, Google Analytics 4 ofereix una s\u00e8rie de funcions noves que donen als propietaris de botigues online una visi\u00f3 m\u00e9s profunda i completa del seu negoci. En posts anteriors parl\u00e0vem de <a href=\"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-5-consells-per-treuren-el-maxim-profit\/\">com treure el m\u00e0xim rendiment a Google Analytics 4<\/a> i, en aquest, explorarem algunes de les noves funcions de Google Analytics 4 i com et poden ajudar a millorar la teva estrat\u00e8gia d\u2019eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An\u00e0lisi del cicle de vida del client<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de les caracter\u00edstiques m\u00e9s destacades de Google Analytics 4 \u00e9s el seu enfocament en l\u2019an\u00e0lisi del cicle de vida del client. Aquesta funci\u00f3 et permet fer el seguiment i entendre el recorregut complet dels teus clients, des de la primera interacci\u00f3 fins a la conversi\u00f3 i m\u00e9s enll\u00e0. Pots obtenir informaci\u00f3 valuosa sobre els diferents punts de contacte que tenen els teus clients amb el teu lloc web, com hi interactuen al llarg del temps i quins factors influeixen en la seva decisi\u00f3 de compra. Aix\u00f2 et permet optimitzar les teves estrat\u00e8gies de m\u00e0rqueting i personalitzar l\u2019experi\u00e8ncia del client per augmentar les conversions i la fidelitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integraci\u00f3 amb esdeveniments i BigQuery<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 aprofita el potencial dels esdeveniments per fer el seguiment d\u2019accions i comportaments espec\u00edfics al teu lloc web d\u2019eCommerce. Pots definir esdeveniments personalitzats per capturar accions importants, com afegir un producte al carret\u00f3, completar una compra o interactuar amb funcions espec\u00edfiques de la teva botiga online. Aquests esdeveniments t\u2019ofereixen dades detallades sobre el comportament dels usuaris i et permeten prendre decisions basades en dades per millorar l\u2019experi\u00e8ncia d\u2019usuari. A m\u00e9s, Google Analytics 4 s\u2019integra amb BigQuery, cosa que et permet analitzar grans volums de dades i fer an\u00e0lisis avan\u00e7ades per obtenir informaci\u00f3 m\u00e9s profunda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Informes d\u2019eCommerce millorats<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amb Google Analytics 4, els informes d\u2019eCommerce han millorat notablement. Ara pots obtenir una visi\u00f3 m\u00e9s completa de les teves dades de vendes i transaccions. Pots veure m\u00e8triques clau com el valor mitj\u00e0 de la comanda, el nombre de productes per comanda i la taxa de conversi\u00f3. A m\u00e9s, Google Analytics 4 et permet fer el seguiment dels productes m\u00e9s venuts, identificar patrons de compra i entendre el rendiment dels teus diferents canals de m\u00e0rqueting. Aquests informes millorats t\u2019ajuden a prendre decisions m\u00e9s informades i a optimitzar la teva estrat\u00e8gia de vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Intel\u00b7lig\u00e8ncia artificial i aprenentatge autom\u00e0tic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 aprofita la pot\u00e8ncia de la intel\u00b7lig\u00e8ncia artificial i l\u2019aprenentatge autom\u00e0tic per oferir informaci\u00f3 m\u00e9s valuosa. Pots obtenir recomanacions personalitzades sobre com millorar les teves campanyes de m\u00e0rqueting, identificar oportunitats de creixement i anticipar el comportament del client. Per exemple, Google Analytics 4 pot predir el valor de vida del client, cosa que et permet ajustar les teves estrat\u00e8gies de m\u00e0rqueting per maximitzar el valor de cada client al llarg del temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les noves funcions de Google Analytics 4 per a eCommerce ofereixen als propietaris de botigues online una comprensi\u00f3 m\u00e9s profunda i completa del seu negoci. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics \u00e9s una eina essencial per analitzar dades i fer el seguiment del rendiment d\u2019un eCommerce. Fa poc, Google va llan\u00e7ar una versi\u00f3 actualitzada d\u2019aquesta eina: Google Analytics 4. Dissenyada espec\u00edficament per adaptar-se a les necessitats de l\u2019eCommerce, Google Analytics 4 ofereix una s\u00e8rie de funcions noves que donen als propietaris de botigues online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16453,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4: descobreix les noves funcions per a eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 ofereix noves funcions que donen als propietaris de botigues online una visi\u00f3 m\u00e9s profunda. 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