{"id":18339,"date":"2023-07-11T13:18:08","date_gmt":"2023-07-11T11:18:08","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/"},"modified":"2026-10-23T18:21:49","modified_gmt":"2026-10-23T16:21:49","slug":"com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/","title":{"rendered":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si ets professional del <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">m\u00e0rqueting digital<\/a> o propietari d\u2019un eCommerce, dues de les m\u00e8triques m\u00e9s importants que has de con\u00e8ixer s\u00f3n el retorn de la inversi\u00f3 (ROI) i el retorn de la inversi\u00f3 publicit\u00e0ria (ROAS). Aquestes dues m\u00e8triques et permeten mesurar l\u2019efectivitat de les teves campanyes de m\u00e0rqueting i ajustar les teves estrat\u00e8gies per maximitzar els guanys. Vegem com es calculen aquestes dues m\u00e8triques essencials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retorn de la inversi\u00f3 (ROI)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El ROI s\u2019utilitza per mesurar la rendibilitat d\u2019una inversi\u00f3. En el context del m\u00e0rqueting, el ROI representa quants diners guanyes (o perds) en relaci\u00f3 amb el cost total d\u2019una campanya de m\u00e0rqueting. No es limita a la inversi\u00f3 publicit\u00e0ria, sin\u00f3 que tamb\u00e9 inclou altres costos associats, com la creaci\u00f3 de continguts, el temps invertit o els costos t\u00e8cnics, entre d\u2019altres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per calcular el ROI, utilitza la f\u00f3rmula seg\u00fcent:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROI = (Guany net de la inversi\u00f3 &#8211; Cost de la inversi\u00f3) \/ Cost de la inversi\u00f3 * 100%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, si has gastat 1.000 \u20ac en una campanya de m\u00e0rqueting i n\u2019has obtingut 4.000 \u20ac en vendes directes, el teu ROI seria:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROI = (4.000 \u20ac &#8211; 1.000 \u20ac) \/ 1.000 \u20ac * 100% = 300%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest resultat indica que per cada euro que has gastat en la campanya de m\u00e0rqueting has obtingut 3 \u20ac de guany.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retorn de la inversi\u00f3 publicit\u00e0ria (ROAS)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El ROAS \u00e9s una m\u00e8trica que s\u2019utilitza espec\u00edficament per mesurar l\u2019efectivitat d\u2019una campanya de publicitat online. T\u2019ajuda a entendre fins a quin punt la teva inversi\u00f3 en publicitat genera ingressos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per calcular el ROAS, utilitza la f\u00f3rmula seg\u00fcent:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROAS = Ingressos dels anuncis \/ Cost dels anuncis * 100%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, si has gastat 500 \u20ac en anuncis i has generat 2.500 \u20ac en vendes a partir d\u2019aquests anuncis, el teu ROAS seria:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">ROAS = 2.500 \u20ac \/ 500 \u20ac * 100% = 500%<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest resultat indica que per cada euro que has gastat en publicitat has obtingut 5 \u20ac en vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Difer\u00e8ncia entre ROI i ROAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La principal difer\u00e8ncia entre el ROI i el ROAS \u00e9s que el ROI proporciona una visi\u00f3 global de la rendibilitat d\u2019una campanya de m\u00e0rqueting, tenint en compte tots els costos associats, mentre que el ROAS se centra espec\u00edficament en la rendibilitat de la inversi\u00f3 publicit\u00e0ria. Totes dues m\u00e8triques s\u00f3n valuoses per a una empresa, per\u00f2 la seva aplicaci\u00f3 dependr\u00e0 dels objectius espec\u00edfics i de l\u2019estrat\u00e8gia de m\u00e0rqueting de l\u2019empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important tenir en compte que, tot i que el ROI i el ROAS s\u00f3n m\u00e8triques \u00fatils, no haurien de ser les \u00faniques que facis servir per avaluar l\u2019\u00e8xit de les teves campanyes de m\u00e0rqueting; n\u2019hi ha d\u2019altres, com el <a href=\"https:\/\/trilogi.com\/blog\/ca\/millora-la-rendibilitat-de-les-teves-campanyes-roas-roi-i-poas\/\">POAS<\/a>. Altres factors com l\u2019adquisici\u00f3 de clients nous, la retenci\u00f3 de clients, el valor de vida del client i la satisfacci\u00f3 del client tamb\u00e9 s\u00f3n vitals per a l\u2019\u00e8xit a llarg termini del teu eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resum, el ROI i el ROAS s\u00f3n eines essencials que et poden ajudar a entendre millor el rendiment de les teves campanyes de m\u00e0rqueting i publicitat, i et permeten prendre decisions informades per optimitzar les teves estrat\u00e8gies i maximitzar els guanys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ets professional del m\u00e0rqueting digital o propietari d\u2019un eCommerce, dues de les m\u00e8triques m\u00e9s importants que has de con\u00e8ixer s\u00f3n el retorn de la inversi\u00f3 (ROI) i el retorn de la inversi\u00f3 publicit\u00e0ria (ROAS). Aquestes dues m\u00e8triques et permeten mesurar l\u2019efectivitat de les teves campanyes de m\u00e0rqueting i ajustar les teves estrat\u00e8gies per maximitzar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16504,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T11:18:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce\",\"datePublished\":\"2023-07-11T11:18:08+00:00\",\"dateModified\":\"2026-10-23T16:21:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/\"},\"wordCount\":549,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/\",\"name\":\"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"datePublished\":\"2023-07-11T11:18:08+00:00\",\"dateModified\":\"2026-10-23T16:21:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/calcular-roi-roas.png\",\"width\":1200,\"height\":628,\"caption\":\"Calcular ROAS ROI marketing digital eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency","description":"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/","og_locale":"es_ES","og_type":"article","og_title":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency","og_description":"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.","og_url":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2023-07-11T11:18:08+00:00","article_modified_time":"2026-10-23T16:21:49+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce","datePublished":"2023-07-11T11:18:08+00:00","dateModified":"2026-10-23T16:21:49+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/"},"wordCount":549,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/","url":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/","name":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png","datePublished":"2023-07-11T11:18:08+00:00","dateModified":"2026-10-23T16:21:49+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Com es calculen el ROAS i el ROI? Mesura l\u2019efectivitat de les teves campanyes i ajusta les teves estrat\u00e8gies per maximitzar els beneficis.","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/calcular-roi-roas.png","width":1200,"height":628,"caption":"Calcular ROAS ROI marketing digital eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Com calcular el ROI i el ROAS en campanyes de m\u00e0rqueting digital per a eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18339,"es":16502,"en":18558},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18339"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18339\/revisions"}],"predecessor-version":[{"id":20138,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18339\/revisions\/20138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/16504"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}